Gadsme
Gadsme is a in-game advertising platform linking game publishers with advertisers globally.
Analyst Perspective
Gadsme is a French adtech company focused on in-game advertising for mobile and other gaming environments. It provides an SDK-based platform that helps game developers and publishers monetise gameplay through intrinsic ad placements, while giving brands, agencies and programmatic buyers access to gaming inventory through both direct deals and programmatic pipes. Its product stack includes in-game ad delivery, publisher monetisation controls, advertiser campaign access and gaming-specific brand safety controls. The company makes money by taking a share of advertising spend and publisher monetisation flowing through its platform. Its customers are businesses rather than consumers: game developers and publishers on the supply side, and advertisers, agencies and media buyers on the demand side. The platform’s value proposition is built around non-intrusive formats, proprietary rendering and machine-learning-led optimisation, plus integrations with DSP demand and real-time analytics.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Gadsme
Category Differentiation
Gadsme is an in-game advertising technology platform, not a game studio, game publisher or general-purpose DSP. It specialises in intrinsic gaming ad delivery and monetisation rather than consumer gaming content.
Gadsme: About
Gadsme operates a two-sided advertising technology platform for gaming. On the supply side, it offers publishers an SDK and control layer to integrate intrinsic in-game ad inventory, manage pricing and inventory rules, and monitor performance. On the demand side, it gives advertisers and agencies access to gaming inventory through programmatic and direct buying paths. Value is created by matching advertiser demand with publisher inventory inside game environments while preserving player experience.
How Gadsme Works & Monetises
Business model analysis and core revenue streams
Gadsme primarily monetises through a take-rate on advertising spend transacted through its platform. For publishers, revenue is tied to CPM-based monetisation of in-game impressions delivered via its SDK and SSP-like supply controls. For advertisers and agencies, spend is likely charged through CPM-led programmatic buying and direct campaign deals, with potential performance-linked pricing in some campaign structures. The commercial model therefore combines media transaction margin with platform-enabled campaign delivery and premium inventory access.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Gadsme)
Gadsme Leadership Team Update
The leadership team remains the same with Guillaume Monteux as Co-Founder & CEO, Luc Vauvillier as Co-Founder & CTO, and Simon Spaull as Co-Founder & CRO. However, Simon Spaull's previous experience at AppLovin is now highlighted.
Read original sourceGadsme Company Leadership and Structure
Gadsme's current leadership includes co-founders Guillaume Monteux (CEO), Luc Vauvillier (CTO), and Simon Spaull (CRO). The company was founded in early 2019, following the successful sale of a previous venture by Guillaume and Luc to Altice in 2017.
Read original sourceadWMG and Gadsme Unite for Mobile In-Game Advertising
adWMG, a game monetisation and promotion platform, announced a partnership with Gadsme to enable mobile in-game advertising for Xbox and PlayStation campaigns. Under the collaboration, adWMG will give its console-focused clients access to Gadsme’s premium mobile in-game inventory, allowing advertisers to reach players within mobile gaming experiences while running campaigns associated with console ecosystems. The arrangement aims to drive incremental demand to Gadsme’s in-game network by bridging console campaign strategy with mobile in-game placements, including formats such as native 3D placements and immersive audio ads. The partnership enables console advertisers to extend reach beyond native ecosystems and acquire players through immersive mobile ads, with Maksym Kovalenko, CEO of adWMG, highlighting the mutual benefits and Gadsme’s global demand scale. The collaboration signals adWMG’s ongoing strategy to unlock new performance marketing channels for console game publishers and brands by integrating console campaigns with mobile execution.
Read original sourceGadsme: Frequently Asked Questions
What is Gadsme?
Gadsme is an adtech platform for intrinsic in-game advertising that connects game publishers with advertiser demand through SDK integrations, programmatic pipes and direct deals.
Who uses Gadsme?
Its main users are game developers and publishers seeking monetisation, plus brands, agencies and programmatic media buyers seeking access to gaming audiences.
How does Gadsme make money?
It primarily earns a take-rate on advertising spend and publisher monetisation flowing through its in-game advertising platform, including programmatic and direct campaign activity.
Company Facts
- Founded
- 2019
- Headquarters
- Gadsme 65 rue Condorcet 75009 Paris
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- gadsme.com