Gadsme

The company operates as a supply‑side in‑game advertising platform. It offers a lightweight SDK and related APIs to game developers and publishers, enabling them to create, manage and sell in‑game ad placements across multiple formats (display, video, clickable units, audio). On the demand side it integrates with programmatic buyers (DSPs, agencies, brands) using Prebid, PMP deals and other programmatic connections. Its proprietary viewability technology and analytics create value by making in‑game inventory measurable and comparable to standard digital media, while non‑intrusive formats help publishers monetise without disrupting gameplay. Value is created for publishers through incremental advertising revenue and yield optimisation, and for advertisers through access to brand‑safe, measurable gaming audiences within game environments.

Gadsme is a France-based in‑game advertising technology company focused on video games and e‑sports. It provides an SDK and programmatic infrastructure that enables game developers and publishers to embed non‑intrusive ad formats (display, video, clickable units and audio) directly into 3D game environments, with proprietary viewability measurement and analytics.

The company connects publisher inventory to programmatic demand via Prebid, private marketplace (PMP) deals and integrations with demand partners, allowing brands and agencies to run in‑game campaigns. Revenue is generated through revenue‑share and platform fees on media transacted across its supply, positioning the firm as a premium in‑game ad monetisation and supply‑side partner for gaming publishers and advertisers targeting gamers and e‑sports audiences.