Gadsme

Gadsme operates a two-sided advertising technology platform for gaming. On the supply side, it offers publishers an SDK and control layer to integrate intrinsic in-game ad inventory, manage pricing and inventory rules, and monitor performance. On the demand side, it gives advertisers and agencies access to gaming inventory through programmatic and direct buying paths. Value is created by matching advertiser demand with publisher inventory inside game environments while preserving player experience.

Gadsme is a French adtech company focused on in-game advertising for mobile and other gaming environments. It provides an SDK-based platform that helps game developers and publishers monetise gameplay through intrinsic ad placements, while giving brands, agencies and programmatic buyers access to gaming inventory through both direct deals and programmatic pipes. Its product stack includes in-game ad delivery, publisher monetisation controls, advertiser campaign access and gaming-specific brand safety controls.

The company makes money by taking a share of advertising spend and publisher monetisation flowing through its platform. Its customers are businesses rather than consumers: game developers and publishers on the supply side, and advertisers, agencies and media buyers on the demand side. The platform’s value proposition is built around non-intrusive formats, proprietary rendering and machine-learning-led optimisation, plus integrations with DSP demand and real-time analytics.