Gadsme
In-game advertising platform linking game publishers with advertisers globally.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gadsme SAS
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Gadsme 65 rue Condorcet 75009 Paris
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- gadsme.com
What Gadsme does
Gadsme operates a two-sided advertising technology platform for gaming. On the supply side, it offers publishers an SDK and control layer to integrate intrinsic in-game ad inventory, manage pricing and inventory rules, and monitor performance. On the demand side, it gives advertisers and agencies access to gaming inventory through programmatic and direct buying paths. Value is created by matching advertiser demand with publisher inventory inside game environments while preserving player experience.
Category differentiation
Gadsme is an in-game advertising technology platform, not a game studio, game publisher or general-purpose DSP. It specialises in intrinsic gaming ad delivery and monetisation rather than consumer gaming content.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gadsme is a French adtech company focused on in-game advertising for mobile and other gaming environments. It provides an SDK-based platform that helps game developers and publishers monetise gameplay through intrinsic ad placements, while giving brands, agencies and programmatic buyers access to gaming inventory through both direct deals and programmatic pipes. Its product stack includes in-game ad delivery, publisher monetisation controls, advertiser campaign access and gaming-specific brand safety controls. The company makes money by taking a share of advertising spend and publisher monetisation flowing through its platform. Its customers are businesses rather than consumers: game developers and publishers on the supply side, and advertisers, agencies and media buyers on the demand side. The platform’s value proposition is built around non-intrusive formats, proprietary rendering and machine-learning-led optimisation, plus integrations with DSP demand and real-time analytics.
Business model & monetisation
Gadsme primarily monetises through a take-rate on advertising spend transacted through its platform. For publishers, revenue is tied to CPM-based monetisation of in-game impressions delivered via its SDK and SSP-like supply controls. For advertisers and agencies, spend is likely charged through CPM-led programmatic buying and direct campaign deals, with potential performance-linked pricing in some campaign structures. The commercial model therefore combines media transaction margin with platform-enabled campaign delivery and premium inventory access.
- Programmatic media spend transacted across in-game inventory
- Percentage take-rate on media spend
- Direct advertiser and agency campaign deals
- Media transaction margin
- Publisher monetisation enablement via SDK-based inventory access
- Revenue share tied to delivered ad impressions
- Brand safety and campaign control features
- Bundled platform value within core commercial agreements
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Gadsme
IAB vendor record: 888
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 226 · gadsme.com
Products & market categories
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Gadsme
What is Gadsme?
Gadsme is an adtech platform for intrinsic in-game advertising that connects game publishers with advertiser demand through SDK integrations, programmatic pipes and direct deals.
Who uses Gadsme?
Its main users are game developers and publishers seeking monetisation, plus brands, agencies and programmatic media buyers seeking access to gaming audiences.
How does Gadsme make money?
It primarily earns a take-rate on advertising spend and publisher monetisation flowing through its in-game advertising platform, including programmatic and direct campaign activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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