Adverty
In-game advertising platform for advertisers, agencies and game developers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adverty AB (publ)
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Västra Järnvägsgatan 3, 111 64 Stockholm, Sweden
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adverty.com
What Adverty does
Adverty operates an adtech marketplace model within gaming. On the supply side, it integrates its SDK into games and app environments so developers and publishers can monetise gameplay sessions with embedded ad placements. On the demand side, it enables advertisers and agencies to buy that inventory either directly through a self-serve dashboard or programmatically through exchange connections. The platform creates value by making in-game ads less disruptive, improving monetisation for developers, and giving buyers measurable, brand-safe gaming inventory.
Category differentiation
Adverty is an in-game advertising technology vendor, not a game studio, publisher, or general-purpose ad agency. It is distinct from broader mobile ad networks by specialising in embedded in-play gaming placements and related measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adverty is a Swedish adtech company focused on in-game advertising. Its core business is supplying non-intrusive ad placements embedded inside gameplay, supported by an SDK for developers, a self-serve buying interface for advertisers and agencies, and proprietary measurement technology for viewability and ad quality in gaming environments. The company makes money by monetising in-game inventory sold to advertisers through direct deals and programmatic buying, while sharing revenue with game developers and publishers that integrate its technology. Its paying customers are primarily advertisers, media agencies, game developers, and app publishers seeking either audience reach in gaming environments or monetisation of game sessions.
Company news briefing
Briefing updated:
Adverty has formalised its corporate calendar for the remainder of 2026 and early 2027. The company scheduled its Annual General Meeting for 10 June 2026, alongside a series of interim financial reports set for release in August and November 2026. This schedule establishes a clear timeline for the disclosure of the firm's operational performance and financial results throughout the upcoming fiscal periods.
Business model & monetisation
The company monetises mainly through media spend flowing through its in-game advertising platform. Advertisers pay on impression-based campaign models, typically via direct bookings or programmatic buying, and Adverty captures a share of that spend. It likely also operates a revenue-share arrangement with developers and publishers that integrate its SDK. Its proprietary measurement and verification layer supports premium pricing by improving trust, viewability validation, and brand safety.
- In-game media spend from direct advertiser campaigns
- Percentage take-rate on campaign spend
- Programmatic demand routed through exchange buying
- Percentage take-rate on traded media
- Revenue share from developer and publisher monetisation
- Shared advertising revenue
- Measurement and verification value uplift
- Premium pricing support for trusted inventory
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adverty AB (publ)
IAB vendor record: 822
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 144 · adverty.com
Products & market categories
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Adverty, Frameplay and AdInMo Unveil Groundbreaking In-Game Advertising Partnership
Recorded impact score: 4/5
Adverty, Frameplay and AdInMo announce a groundbreaking in-game advertising partnership.
Explore company relationships
Questions about Adverty
What is Adverty?
Adverty is a Swedish adtech company that provides in-game advertising technology, including embedded ad placements, advertiser buying tools, and measurement for gaming environments.
Who uses Adverty?
Its main users are advertisers, media agencies, game developers, and mobile app publishers that want to buy or monetise in-game ad inventory.
How does Adverty make money?
It earns revenue from advertiser spend on in-game campaigns, typically through direct and programmatic buying, and likely shares a portion of that revenue with developers and publishers using its SDK.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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