Adverty
Adverty is a in-game advertising platform for advertisers, agencies and game developers.
Adverty operates in the AdTech Vendor segment.
This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.
Distinction
Adverty is an in-game advertising technology vendor, not a game studio, publisher, or general-purpose ad agency. It is distinct from broader mobile ad networks by specialising in embedded in-play gaming placements and related measurement.
- Founded
- Unknown
- Headquarters
- Västra Järnvägsgatan 3, 111 64 Stockholm, Sweden
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Adverty
Adverty: About
Adverty operates an adtech marketplace model within gaming. On the supply side, it integrates its SDK into games and app environments so developers and publishers can monetise gameplay sessions with embedded ad placements. On the demand side, it enables advertisers and agencies to buy that inventory either directly through a self-serve dashboard or programmatically through exchange connections. The platform creates value by making in-game ads less disruptive, improving monetisation for developers, and giving buyers measurable, brand-safe gaming inventory.
Products & Services in Categories
Verified structural categorizations from the graph
Adverty: Market Position
Adverty is a Swedish adtech company focused on in-game advertising. Its core business is supplying non-intrusive ad placements embedded inside gameplay, supported by an SDK for developers, a self-serve buying interface for advertisers and agencies, and proprietary measurement technology for viewability and ad quality in gaming environments.
The company makes money by monetising in-game inventory sold to advertisers through direct deals and programmatic buying, while sharing revenue with game developers and publishers that integrate its technology. Its paying customers are primarily advertisers, media agencies, game developers, and app publishers seeking either audience reach in gaming environments or monetisation of game sessions.
Adverty: Key Competitors & Alternatives
→ View full competitor landscapeAdverty: Frequently Asked Questions
What is Adverty?
Adverty is a Swedish adtech company that provides in-game advertising technology, including embedded ad placements, advertiser buying tools, and measurement for gaming environments.
Who uses Adverty?
Its main users are advertisers, media agencies, game developers, and mobile app publishers that want to buy or monetise in-game ad inventory.
How does Adverty make money?
It earns revenue from advertiser spend on in-game campaigns, typically through direct and programmatic buying, and likely shares a portion of that revenue with developers and publishers using its SDK.
Go deeper into the Adverty ecosystem
Access the full Polaris7 graph to explore relationships, market structure, and competitive dynamics visually.
Request Access