Strossle
Native advertising marketplace for premium publisher distribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Strossle International AB
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Hamngatan 13, 111 47, Stockholm, Sweden
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- strossle.com
What Strossle does
Strossle runs a native advertising marketplace that matches advertiser demand with publisher inventory. Advertisers use a self-service platform to launch and manage content-led campaigns, while publishers integrate native recommendation placements on their editorial properties. Strossle creates value by offering advertisers engaged traffic in premium environments and by helping publishers monetise page inventory through revenue-sharing arrangements.
Category differentiation
Strossle is not a publisher or a creative agency; it is an adtech marketplace for native advertising and content discovery. It is closer to Taboola or Outbrain than to a DSP or SSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Strossle is a Swedish advertising technology company focused on native advertising and content discovery. Its main product, Strossle Marketplace, is a self-service platform that lets advertisers, content marketers and agencies distribute sponsored content across a network of premium publisher sites using contextual targeting. The company earns revenue primarily from cost-per-click campaign spending by advertisers and shares monetisation revenue with publishers whose inventory carries the recommendation units. The business operates as a two-sided advertising marketplace connecting advertiser demand with publisher supply in editorial environments. Its positioning centres on privacy-safe contextual advertising rather than third-party data dependence, with a particular emphasis on premium European publishers. Since 2021, Strossle has been owned by Azerion, which likely provides broader distribution and ecosystem support.
Business model & monetisation
Strossle monetises mainly through CPC-based campaign spend, where advertisers set budgets and pay for delivered clicks or visits. It also operates a publisher revenue-share model by monetising native placements embedded on publisher pages. Commercially, this is a marketplace-style take rate on media spend rather than a pure software licence.
- Advertiser CPC campaign spend
- Percentage Take-Rate
- Publisher revenue share on native placements
- Percentage Take-Rate
- Self-service platform access and campaign tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Strossle International AB
IAB vendor record: 851
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 377 · strossle.com
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Strossle
What is Strossle?
Strossle is a native advertising and content discovery platform that helps advertisers distribute sponsored content across premium publisher sites.
Who uses Strossle?
Advertisers, content marketers and agencies use it to buy native traffic, while publishers use it to monetise editorial inventory.
How does Strossle make money?
It primarily earns money from CPC-based advertiser spending and shares revenue with publishers that provide the ad placements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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