Strossle

Strossle runs a native advertising marketplace that matches advertiser demand with publisher inventory. Advertisers use a self-service platform to launch and manage content-led campaigns, while publishers integrate native recommendation placements on their editorial properties. Strossle creates value by offering advertisers engaged traffic in premium environments and by helping publishers monetise page inventory through revenue-sharing arrangements.

Strossle is a Swedish advertising technology company focused on native advertising and content discovery. Its main product, Strossle Marketplace, is a self-service platform that lets advertisers, content marketers and agencies distribute sponsored content across a network of premium publisher sites using contextual targeting. The company earns revenue primarily from cost-per-click campaign spending by advertisers and shares monetisation revenue with publishers whose inventory carries the recommendation units.

The business operates as a two-sided advertising marketplace connecting advertiser demand with publisher supply in editorial environments. Its positioning centres on privacy-safe contextual advertising rather than third-party data dependence, with a particular emphasis on premium European publishers. Since 2021, Strossle has been owned by Azerion, which likely provides broader distribution and ecosystem support.