Strossle
Strossle is a native advertising marketplace for premium publisher distribution.
Analyst Perspective
Strossle is a Swedish advertising technology company focused on native advertising and content discovery. Its main product, Strossle Marketplace, is a self-service platform that lets advertisers, content marketers and agencies distribute sponsored content across a network of premium publisher sites using contextual targeting. The company earns revenue primarily from cost-per-click campaign spending by advertisers and shares monetisation revenue with publishers whose inventory carries the recommendation units. The business operates as a two-sided advertising marketplace connecting advertiser demand with publisher supply in editorial environments. Its positioning centres on privacy-safe contextual advertising rather than third-party data dependence, with a particular emphasis on premium European publishers. Since 2021, Strossle has been owned by Azerion, which likely provides broader distribution and ecosystem support.
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Key insights about Strossle
Category Differentiation
Strossle is not a publisher or a creative agency; it is an adtech marketplace for native advertising and content discovery. It is closer to Taboola or Outbrain than to a DSP or SSP.
Strossle: About
Strossle runs a native advertising marketplace that matches advertiser demand with publisher inventory. Advertisers use a self-service platform to launch and manage content-led campaigns, while publishers integrate native recommendation placements on their editorial properties. Strossle creates value by offering advertisers engaged traffic in premium environments and by helping publishers monetise page inventory through revenue-sharing arrangements.
How Strossle Works & Monetises
Business model analysis and core revenue streams
Strossle monetises mainly through CPC-based campaign spend, where advertisers set budgets and pay for delivered clicks or visits. It also operates a publisher revenue-share model by monetising native placements embedded on publisher pages. Commercially, this is a marketplace-style take rate on media spend rather than a pure software licence.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Ad Format
Recent Signals (Strossle)
Adverty Continues Expansion of UK Team and Global Operations with 3 Senior Hires - ExchangeWire.com
Adverty, a leading in-game advertising platform, announced the expansion of its UK team and global operations through three senior hires: Tobias Knutsson as Chief Commercial Officer, Nicola Halpin as Senior Director of Sales, and Christian Atack as Senior Director of Business Development. Knutsson, based at Adverty's Stockholm headquarters, will drive revenue and sales across the US, EMEA, and APAC, drawing on prior experience with Schibsted and as Swedish CEO at Strossle. Halpin will lead agency and brand sales for EMEA and report to Knutsson, with a background including Head of Agency Sales at Taptica and roles at CBS Interactive, Carat, The Weather Channel, and IDG Communications. Atack will oversee continued global growth of publishers using Adverty's in-game monetisation platform, having previously been Head of Publisher Business Development EMEA at Mintegral and held roles at Taptica, Unity Technologies, and Digital Turbine. The hires follow the launch of Adverty's UK office earlier in the year and reflect ongoing partnerships with agencies such as Dentsu Aegis Network and GroupM to scale in-game brand advertising.
Read original sourceStrossle: Frequently Asked Questions
What is Strossle?
Strossle is a native advertising and content discovery platform that helps advertisers distribute sponsored content across premium publisher sites.
Who uses Strossle?
Advertisers, content marketers and agencies use it to buy native traffic, while publishers use it to monetise editorial inventory.
How does Strossle make money?
It primarily earns money from CPC-based advertiser spending and shares revenue with publishers that provide the ad placements.
Company Facts
- Founded
- 2014
- Headquarters
- Hamngatan 13, 111 47, Stockholm, Sweden
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- strossle.com