Perform Media
Performance ad platform for contextual, native, search and programmatic buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PerformMedia.com, Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- performmedia.com
What Perform Media does
Perform Media operates as an AdTech intermediary and platform layer between advertisers and publisher supply. It creates value by aggregating publisher relationships, adding contextual targeting and optimisation technology, and giving buyers either self-serve access through its console or managed execution through account teams. Revenue is linked primarily to campaign activation and media spend rather than pure seat-based enterprise software licensing.
Category differentiation
Perform Media here is an advertising technology and media execution business, not the former sports media publisher brand associated with Perform Group or DAZN. It should also not be confused with a generic media agency offering only creative or planning services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Perform Media is a private advertising technology company operating a performance media platform for advertisers, agencies and media buyers. Its core offering combines self-serve campaign management, contextual targeting, programmatic access, native inventory and search-oriented publisher placements. The business is positioned around direct access to a large publisher ecosystem, transparency controls and optimisation tools, with a particular emphasis on privacy-safe contextual advertising. The company makes money by taking a share of advertiser media spend across its supply relationships and curated marketplaces, alongside managed campaign services delivered by internal account teams. Its customers are businesses rather than consumers, including brands, agencies, programmatic traders and healthcare marketers that need scaled publisher access, contextual targeting and campaign execution across display, native, video and search environments.
Business model & monetisation
Perform Media monetises chiefly through percentage take-rates and margins on advertiser spend, including programmatic and curated marketplace transactions across its publisher network. It also generates service revenue from managed campaign execution, optimisation and account support. Pricing likely varies by channel and campaign structure, including CPM- and CPC-linked media charging, with contextual overlays and premium supply packaged into overall spend economics rather than sold as a standalone consumer product.
- Advertiser media spend across programmatic, native and search channels
- Percentage take-rate on media budgets and supply access
- Managed campaign execution and optimisation
- Service fee / retainer
- Self-serve platform access
- SaaS / software subscription or bundled seat access
- Contextual targeting overlays and curated marketplace packaging
- Embedded margin within campaign pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
PerformMedia.com, Inc.
IAB vendor record: 1227
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Perform Media
What is Perform Media?
Perform Media is a private AdTech company that offers contextual targeting, programmatic buying, native advertising, search-based media and a buyer console for campaign management.
Who uses Perform Media?
Its direct customers are advertisers, agencies, media buyers, programmatic traders and specialised vertical marketers such as pharmaceutical and healthcare brands.
How does Perform Media make money?
It primarily earns revenue from advertiser media spend through take-rates and supply margins, plus managed campaign services and related platform access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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