Perform Media
Perform Media is a performance ad platform for contextual, native, search and programmatic buying.
Analyst Perspective
Perform Media is a private advertising technology company operating a performance media platform for advertisers, agencies and media buyers. Its core offering combines self-serve campaign management, contextual targeting, programmatic access, native inventory and search-oriented publisher placements. The business is positioned around direct access to a large publisher ecosystem, transparency controls and optimisation tools, with a particular emphasis on privacy-safe contextual advertising. The company makes money by taking a share of advertiser media spend across its supply relationships and curated marketplaces, alongside managed campaign services delivered by internal account teams. Its customers are businesses rather than consumers, including brands, agencies, programmatic traders and healthcare marketers that need scaled publisher access, contextual targeting and campaign execution across display, native, video and search environments.
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Key insights about Perform Media
Category Differentiation
Perform Media here is an advertising technology and media execution business, not the former sports media publisher brand associated with Perform Group or DAZN. It should also not be confused with a generic media agency offering only creative or planning services.
Perform Media: About
Perform Media operates as an AdTech intermediary and platform layer between advertisers and publisher supply. It creates value by aggregating publisher relationships, adding contextual targeting and optimisation technology, and giving buyers either self-serve access through its console or managed execution through account teams. Revenue is linked primarily to campaign activation and media spend rather than pure seat-based enterprise software licensing.
How Perform Media Works & Monetises
Business model analysis and core revenue streams
Perform Media monetises chiefly through percentage take-rates and margins on advertiser spend, including programmatic and curated marketplace transactions across its publisher network. It also generates service revenue from managed campaign execution, optimisation and account support. Pricing likely varies by channel and campaign structure, including CPM- and CPC-linked media charging, with contextual overlays and premium supply packaged into overall spend economics rather than sold as a standalone consumer product.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Perform Media)
Leadership Team Update at Perform Media
The current version of the webpage introduces the leadership team at Perform Media, detailing the backgrounds and roles of key executives including Leo Polanowski as CEO, Mark Jones as Head of Sales, and Alex Mrazek as COO, among others.
Read original sourcePerform Media: Frequently Asked Questions
What is Perform Media?
Perform Media is a private AdTech company that offers contextual targeting, programmatic buying, native advertising, search-based media and a buyer console for campaign management.
Who uses Perform Media?
Its direct customers are advertisers, agencies, media buyers, programmatic traders and specialised vertical marketers such as pharmaceutical and healthcare brands.
How does Perform Media make money?
It primarily earns revenue from advertiser media spend through take-rates and supply margins, plus managed campaign services and related platform access.
Company Facts
- Founded
- 2017
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- performmedia.com
