Hybrid
Hybrid is a modular programmatic adtech stack for in-house media operations.
Hybrid operates in the AdTech Vendor segment.
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Distinction
This company is an adtech software provider, not a generic AI company or a media agency. It should also not be confused with unrelated businesses using the word 'Hybrid' in automotive, cloud or consulting markets.
- Founded
- 2011
- Headquarters
- Potsdamer Straße 92, 10785 Berlin, Germany
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about Hybrid
Subsidiaries
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Competitors
Key competitors include Equativ, Perion, OpenX.
Similar Companies
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Acquisitions
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Hybrid: About
Hybrid creates value by providing software and adjacent services that let clients plan, buy, target, measure and optimise digital advertising across multiple channels from a unified stack. Its business model combines platform licensing and usage-based monetisation for programmatic media buying with higher-value add-ons such as contextual targeting, identity, audience data management, reporting, and creative production.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Service
Hybrid: Market Position
Hybrid is a German adtech company that develops a modular programmatic advertising platform for advertisers, agencies, publishers and in-house trading teams. Its core offer is a demand-side platform and campaign operating layer, supplemented by planning and reporting tools, a DMP/CDP capability, cookieless identity, contextual targeting and brand safety, mobile DSP functionality, TV-to-digital synchronisation, and creative production services. The company positions its software as infrastructure for building or running in-house programmatic operations rather than as a pure managed service agency.
Hybrid: Frequently Asked Questions
What is Hybrid?
Hybrid is a German adtech company that provides a modular programmatic advertising stack including DSP, planning, reporting, data, identity and contextual tools.
Who uses Hybrid?
Its customers are advertisers, agencies, trading desks, publishers, app developers and in-house programmatic teams that buy, manage or monetise digital media.
How does Hybrid make money?
Hybrid makes money through platform subscriptions or licences, media-spend-related fees, add-on charges for data and targeting products, and managed creative services.
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