Infinia Mobile
Infinia Mobile is a mobile-first audience data platform focused on Hispanic advertising markets.
Analyst Perspective
Infinia Mobile is a Spanish mobile audience data and activation company that operates a proprietary data management and audience platform built around SDK-based data collection across publisher apps. Its core product collects, analyses and segments mobile behavioural data so advertisers, agencies and publishers can plan, target and activate campaigns, with a stated strength in Hispanic audiences and cross-market mobile datasets. The company makes money through software and data access fees tied to its DMP and audience assets, as well as related activation and enrichment services. It appears to serve business customers rather than consumers directly, and since April 2022 it has been part of Azerion, which likely strengthens its distribution and monetisation routes within a broader digital advertising ecosystem.
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Key insights about Infinia Mobile
Category Differentiation
Infinia Mobile is a B2B mobile audience data and activation platform, not a consumer mobile app or telecom operator. It is distinct from generic market research firms because its core capability is SDK-based mobile audience profiling and ad activation.
Infinia Mobile: About
Infinia Mobile operates a B2B adtech and data business. It creates value by collecting first-party and app-level mobile behavioural signals through proprietary SDK integrations, converting those signals into audience profiles and segments, and selling access to those datasets and activation capabilities to advertisers, agencies and publishers. The model combines software access to a DMP-style platform with monetisation of audience data assets and campaign-enablement services.
How Infinia Mobile Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through SaaS-style platform access and licensing of audience data assets. Advertisers and agencies likely pay for audience segmentation, targeting, analytics and campaign activation, while publishers contribute data and inventory reach through SDK integrations. Additional revenue likely comes from data enrichment, audience extension and custom insight or activation services rather than from consumer subscriptions or direct consumer payments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Infinia Mobile: Frequently Asked Questions
What is Infinia Mobile?
Infinia Mobile is a Spanish B2B audience data and activation company that offers a mobile-first DMP and audience platform for advertisers, agencies and publishers.
Who uses Infinia Mobile?
Its users are mainly advertisers, media agencies, planners and premium publishers that need mobile audience segmentation, targeting and insight, especially for Hispanic markets.
How does Infinia Mobile make money?
It makes money by charging for platform access, audience data usage, targeting and activation capabilities, plus related data enrichment and service work.
Company Facts
- Founded
- 2015
- Headquarters
- Calle Orense 58, Floor 12AB, 28020 Madrid, Spain
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- infiniamobile.com