Third-Party Audience Targeting Segments · AdTech Vendor · Data Provider / Broker
Infinia Mobile
Mobile-first audience data platform focused on Hispanic advertising markets.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Infinia Mobile, S.L.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Calle Orense 58, Floor 12AB, 28020 Madrid, Spain
- Company size
- 50–200
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- infiniamobile.com
What Infinia Mobile does
Infinia Mobile operates a B2B adtech and data business. It creates value by collecting first-party and app-level mobile behavioural signals through proprietary SDK integrations, converting those signals into audience profiles and segments, and selling access to those datasets and activation capabilities to advertisers, agencies and publishers. The model combines software access to a DMP-style platform with monetisation of audience data assets and campaign-enablement services.
Category differentiation
Infinia Mobile is a B2B mobile audience data and activation platform, not a consumer mobile app or telecom operator. It is distinct from generic market research firms because its core capability is SDK-based mobile audience profiling and ad activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Infinia Mobile is a Spanish mobile audience data and activation company that operates a proprietary data management and audience platform built around SDK-based data collection across publisher apps. Its core product collects, analyses and segments mobile behavioural data so advertisers, agencies and publishers can plan, target and activate campaigns, with a stated strength in Hispanic audiences and cross-market mobile datasets. The company makes money through software and data access fees tied to its DMP and audience assets, as well as related activation and enrichment services. It serves business customers rather than consumers directly, and since April 2022 it has been part of Azerion, which likely strengthens its distribution and monetisation routes within a broader digital advertising ecosystem.
Business model & monetisation
The company primarily monetises through SaaS-style platform access and licensing of audience data assets. Advertisers and agencies likely pay for audience segmentation, targeting, analytics and campaign activation, while publishers contribute data and inventory reach through SDK integrations. Additional revenue comes from data enrichment, audience extension and custom insight or activation services rather than from consumer subscriptions or direct consumer payments.
- Audience platform access
- SaaS / software subscription
- Audience data licensing and activation
- Percentage or usage-based data monetisation
- Custom audience enrichment and analytics
- Service fee / retainer
- Publisher-related monetisation partnerships
- Revenue share or commercial partnership
Products & capabilities
No products with linked sources are available in this view.
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INFINIA MOBILE S.L.
IAB vendor record: 479
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 7, 9
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
Competitors & alternatives
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Hispanic-focused mobile and CTV advertising technology platform.
Programmatic mobile DSP and DMP for advertisers and agencies.
Predictive audience targeting and activation software for programmatic buyers.
Polish adtech platform for audience data, activation and managed media.
Spanish adtech firm for offline-to-online targeting and programmatic buying.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Infinia Mobile
What is Infinia Mobile?
Infinia Mobile is a Spanish B2B audience data and activation company that offers a mobile-first DMP and audience platform for advertisers, agencies and publishers.
Who uses Infinia Mobile?
Its users are mainly advertisers, media agencies, planners and premium publishers that need mobile audience segmentation, targeting and insight, especially for Hispanic markets.
How does Infinia Mobile make money?
It makes money by charging for platform access, audience data usage, targeting and activation capabilities, plus related data enrichment and service work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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