DataExchanger
Polish adtech platform for audience data, activation and managed media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Little Big Data Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Aleja Komisji Edukacji Narodowej 95, 02-777 Warszawa, Poland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- dataexchanger.pl
What DataExchanger does
The company operates a B2B adtech model centred on proprietary audience data infrastructure. It creates value by helping buyers and publishers collect behavioural data, build profiles, enrich audiences with third-party datasets, and activate segments into campaign delivery systems. Around this core platform, it layers data products, packaged media, creative personalisation and analytics services, enabling it to monetise both software usage and campaign execution.
Category differentiation
This is a B2B adtech and audience data platform, not a general-purpose enterprise data exchange or public-sector data sharing system. It is also not itself a DSP or SSP, but a data layer that connects to external execution systems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DataExchanger is a Poland-based adtech and data platform brand operated by Little Big Data Sp. z o.o. Its core product is a proprietary DMP that collects, analyses, enriches and activates audience data for digital marketing. The company also sells third-party audience data, packaged media solutions, personalised video, analytics services and e-commerce-oriented marketing solutions. Its customers are businesses rather than consumers, primarily media agencies, advertisers, marketers, publishers and online retailers. The business makes money through a hybrid model of software licensing, data monetisation and managed services. The DMP underpins customer data collection and segment activation into external execution systems such as DSPs, SSPs and ad servers, while ancillary products generate additional revenue through data usage, campaign budgets, consulting-style analytics and bundled inventory packages.
Business model & monetisation
Revenue comes from a mixed model. The DMP is sold on a SaaS or platform licensing basis. Third-party audience data is monetised through paid data access or segment usage. Media Packs generate revenue from campaign spend and margin on packaged inventory. Research and Analytics is sold as a managed or consulting-style service. Personalised video and e-commerce solutions are likely monetised via project fees, service retainers or usage-linked platform charges.
- DMP platform licensing
- Software Subscription
- Third-party audience data sales
- Usage-based data monetisation
- Media Packs
- Media Arbitrage
- Research and Analytics services
- Service Fee
- Personalised video and e-commerce projects
- Project-based service and software fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Little Big Data sp. z o.o.
IAB vendor record: 497
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about DataExchanger
What is DataExchanger?
DataExchanger is a Polish B2B adtech platform brand operated by Little Big Data Sp. z o.o., centred on audience data management, enrichment and activation.
Who uses DataExchanger?
Its users are mainly media agencies, advertisers, marketers, publishers and e-commerce retailers that need audience targeting, analytics and campaign support.
How does DataExchanger make money?
It generates revenue through platform licensing, paid audience data, managed media packages, analytics services and project-based personalisation work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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