DataExchanger

The company operates a B2B adtech model centred on proprietary audience data infrastructure. It creates value by helping buyers and publishers collect behavioural data, build profiles, enrich audiences with third-party datasets, and activate segments into campaign delivery systems. Around this core platform, it layers data products, packaged media, creative personalisation and analytics services, enabling it to monetise both software usage and campaign execution.

DataExchanger is a Poland-based adtech and data platform brand operated by Little Big Data Sp. z o.o. Its core product is a proprietary DMP that collects, analyses, enriches and activates audience data for digital marketing. The company also sells third-party audience data, packaged media solutions, personalised video, analytics services and e-commerce-oriented marketing solutions. Its customers are businesses rather than consumers, primarily media agencies, advertisers, marketers, publishers and online retailers.

The business makes money through a hybrid model of software licensing, data monetisation and managed services. The DMP underpins customer data collection and segment activation into external execution systems such as DSPs, SSPs and ad servers, while ancillary products generate additional revenue through data usage, campaign budgets, consulting-style analytics and bundled inventory packages.