014 ON
014 ON is a spanish adtech firm for offline-to-online targeting and programmatic buying.
Analyst Perspective
014 ON is a Spanish adtech business focused on audience data collection, offline-to-online device matching and managed programmatic campaign activation. Its core assets are a proprietary DMP, a mobile SDK that captures behavioural and device-level signals from partner apps, and an in-house trading desk that uses this data for targeting, attribution and drive-to-store style campaign analysis. The company appears to make money through a hybrid of managed media buying and proprietary data-enabled services. Its paying customers are brands, advertisers, media agencies and app partners that want audience segmentation, omnichannel targeting and attribution linked to physical-world behaviour rather than only standard web or app signals.
Analyst Signal Briefing
Updated: 19 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about 014 ON
Category Differentiation
014 ON is a Spanish advertising data and programmatic activation business, not a consumer app or a general-purpose AI company. It should also be distinguished from generic DMP vendors because its positioning centres on offline-to-online signal matching and managed media execution.
014 ON: About
014 ON combines proprietary data infrastructure with managed campaign execution. It gathers behavioural and device signals from physical environments and partner mobile apps, resolves these into audience profiles inside its DMP, and then activates or measures campaigns through its trading desk. This creates value by linking physical-world presence with digital media performance, helping customers target audiences and assess store-visit or omnichannel outcomes.
How 014 ON Works & Monetises
Business model analysis and core revenue streams
The company uses a hybrid monetisation model. Revenue likely comes primarily from managed programmatic campaign execution priced on media-buying models such as CPM, CPMV and CPV, with margin or service fees embedded in campaign management. A secondary revenue layer comes from use of its proprietary DMP and SDK-driven data assets, either bundled into campaign pricing or sold as premium targeting, segmentation and attribution capability.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (014 ON)
Apple Overhauls App-Tracking Consent; France Court Blocks Ban
The ExchangeWire page (published 2026-08-18) contains a long vendor / IAB TCF listing showing dozens of adtech vendors and their declared purposes, data categories, tracking methods, consent expiries and data-retention periods. The document lists vendors that are part of the IAB TCF 980 and provides per-vendor entries such as Purposes (Consent), Special Purposes, Features, Categories of data, Data Retention Period and Your Consent (consent expiry and tracking method). The page is presented under a digest headline referencing Apple and a French court decision, but the fetched content here is the vendor consent/TCF vendor breakdown rather than the article narrative.
Read original sourceIAB TCF Vendor List and Consent Disclosures Published
The ExchangeWire digest and registry page (published in August 2026) provides a primarily machine-readable IAB Transparency & Consent Framework (TCF 980) vendor disclosure listing dozens-to-hundreds of adtech, martech, measurement and publisher vendors. For each company the registry records declared Purposes (Consent vs Legitimate Interest), Special Purposes/Features, data categories processed (device, identifier, interaction, etc.), tracking methods, per-vendor consent expiry and data retention periods — including specific retention examples for some vendors. The alphabetical roster names major providers such as Branch Metrics, 33Across, Adobe Advertising Cloud/Audience Manager, Amazon Ads, Google Advertising Products, Criteo, LiveRamp and PubMatic. Intended as a machine-readable transparency resource for publishers, CMP operators and privacy/compliance teams, the page shows explicit publication timestamps in August 2026 (2026-08-12, 2026-08-13, 2026-08-19 and 2026-08-20).
Read original sourceThe Stack: AI Fuels Business
ExchangeWire published a machine-readable IAB TCF vendor disclosure registry shown in an article titled "The Stack: The Great Digital Rewiring" (page HTML metadata timestamp 2026-08-07T08:14:16+00:00; article published 2026-08-14 at https://www.exchangewire.com/blog/2026/08/14/the-stack-the-great-digital-rewiring/). The page reproduces TCF (TCF 980) vendor entries for dozens of AdTech and MarTech companies, each entry enumerating declared legal bases (Consent and Legitimate Interest), Purposes (e.g., personalised advertising, measurement), Special Purposes and Features (e.g., fraud prevention, device identification), Categories of personal data processed (IP, device identifiers, geolocation, etc.), Data Retention Periods, and consent/cookie metadata (tracking method, consent expiry). The document functions as a comprehensive, industry-facing registry of participating vendors and their self-declared processing activities for privacy and compliance reference.
Read original source014 ON: Frequently Asked Questions
What is 014 ON?
014 ON is a Spanish adtech company that combines a proprietary DMP, a mobile SDK and an in-house trading desk for audience targeting and attribution.
Who uses 014 ON?
Its direct customers are brands, advertisers, media agencies and app partners that need programmatic targeting, audience qualification and offline-to-online measurement.
How does 014 ON make money?
It appears to earn revenue from managed programmatic media buying, campaign services and premium use of its proprietary audience data and attribution capabilities.
Company Facts
- Founded
- 2021
- Headquarters
- Calle Alcalá 106, 1º 28009 Madrid
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- 014on.com
