014 ON
Spanish adtech firm for offline-to-online targeting and programmatic buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- 014 ON MEDIA, S.L.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Calle Alcalá 106, 1º 28009 Madrid
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- 014on.com
What 014 ON does
014 ON combines proprietary data infrastructure with managed campaign execution. It gathers behavioural and device signals from physical environments and partner mobile apps, resolves these into audience profiles inside its DMP, and then activates or measures campaigns through its trading desk. This creates value by linking physical-world presence with digital media performance, helping customers target audiences and assess store-visit or omnichannel outcomes.
Category differentiation
014 ON is a Spanish advertising data and programmatic activation business, not a consumer app or a general-purpose AI company. It should also be distinguished from generic DMP vendors because its positioning centres on offline-to-online signal matching and managed media execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
014 ON is a Spanish adtech business focused on audience data collection, offline-to-online device matching and managed programmatic campaign activation. Its core assets are a proprietary DMP, a mobile SDK that captures behavioural and device-level signals from partner apps, and an in-house trading desk that uses this data for targeting, attribution and drive-to-store style campaign analysis. The company makes money through a hybrid of managed media buying and proprietary data-enabled services. Its paying customers are brands, advertisers, media agencies and app partners that want audience segmentation, omnichannel targeting and attribution linked to physical-world behaviour rather than only standard web or app signals.
Business model & monetisation
The company uses a hybrid monetisation model. Revenue comes primarily from managed programmatic campaign execution priced on media-buying models such as CPM, CPMV and CPV, with margin or service fees embedded in campaign management. A secondary revenue layer comes from use of its proprietary DMP and SDK-driven data assets, either bundled into campaign pricing or sold as premium targeting, segmentation and attribution capability.
- Managed programmatic media buying
- Media Arbitrage
- Campaign management and reporting
- Service Fee
- Audience data, targeting and attribution capability
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
014 ON
IAB vendor record: 1382
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about 014 ON
What is 014 ON?
014 ON is a Spanish adtech company that combines a proprietary DMP, a mobile SDK and an in-house trading desk for audience targeting and attribution.
Who uses 014 ON?
Its direct customers are brands, advertisers, media agencies and app partners that need programmatic targeting, audience qualification and offline-to-online measurement.
How does 014 ON make money?
It appears to earn revenue from managed programmatic media buying, campaign services and premium use of its proprietary audience data and attribution capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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