014 ON

014 ON combines proprietary data infrastructure with managed campaign execution. It gathers behavioural and device signals from physical environments and partner mobile apps, resolves these into audience profiles inside its DMP, and then activates or measures campaigns through its trading desk. This creates value by linking physical-world presence with digital media performance, helping customers target audiences and assess store-visit or omnichannel outcomes.

014 ON is a Spanish adtech business focused on audience data collection, offline-to-online device matching and managed programmatic campaign activation. Its core assets are a proprietary DMP, a mobile SDK that captures behavioural and device-level signals from partner apps, and an in-house trading desk that uses this data for targeting, attribution and drive-to-store style campaign analysis.

The company appears to make money through a hybrid of managed media buying and proprietary data-enabled services. Its paying customers are brands, advertisers, media agencies and app partners that want audience segmentation, omnichannel targeting and attribution linked to physical-world behaviour rather than only standard web or app signals.