Mobidriven
Programmatic mobile DSP and DMP for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OOO "PRAYORITI"
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 109012, Moscow, Slavyanskaya pl., 2/5, premise 3/1
- Market role
- AdTech Vendor
- Official website
- mobidriven.com
What Mobidriven does
Mobidriven operates a B2B advertising technology model. It provides programmatic buying infrastructure through a DSP and audience data capabilities through a DMP, allowing business customers to plan, activate, and optimise campaigns across in-app and web inventory. The business creates value by aggregating exchange access, processing high bid volumes, enriching audience targeting with behavioural and device data, and connecting these data assets directly into campaign execution workflows.
Category differentiation
Mobidriven is a B2B programmatic advertising platform, not a consumer mobile app or a media publisher. It should be understood as a DSP and DMP provider focused on ad buying and audience targeting rather than as a pure data broker or agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobidriven is a Russian AdTech company operating under the Mobidriven brand, with a product set centred on a proprietary demand-side platform and data management platform for programmatic advertising. Its software enables advertisers, agencies, trading desks, and performance marketers to buy digital media through real-time bidding, especially across mobile in-app inventory and the open web, while using audience data and segmentation to improve targeting and campaign execution. The company makes money through a mix typical of programmatic software and media activation: likely a percentage of managed media spend through its DSP, alongside fees tied to data usage, audience segments, and campaign services embedded in platform use. Its customer base is business-facing rather than consumer-facing, and its value proposition is built around exchange connectivity, large-scale bid processing, mobile inventory access, and integrated data-driven targeting workflows.
Business model & monetisation
Mobidriven’s monetisation combines software-led platform access with spend-linked programmatic economics. The DSP likely monetises primarily via a percentage take-rate on media spend or campaign volume, while the DMP likely generates secondary revenue from data activation, audience segment usage, or bundled targeting fees within campaign workflows. Pricing is custom rather than publicly standardised, with commercial terms aligned to RTB buying and campaign performance activity.
- DSP media buying
- Percentage take-rate on advertiser media spend
- DMP audience targeting and data activation
- Data fees, segment usage, or bundled platform pricing
- Campaign support and custom commercial arrangements
- Service-linked platform fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
GREEN GREY HOLDING (CY) LTD
IAB vendor record: 1194
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mobidriven
What is Mobidriven?
Mobidriven is a Russian AdTech company offering a programmatic DSP and DMP for digital advertising, with a strong focus on mobile in-app buying and audience targeting.
Who uses Mobidriven?
Its users are advertisers, media agencies, trading desks, programmatic buyers, and performance marketers that need media buying and targeting infrastructure.
How does Mobidriven make money?
It likely earns revenue from a percentage of media spend through its DSP, plus fees tied to data activation, audience segments, and bundled platform usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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