Mobidriven
Mobidriven is a programmatic mobile DSP and DMP for advertisers and agencies.
Analyst Perspective
Mobidriven is a Russian AdTech company operating under the Mobidriven brand, with a product set centred on a proprietary demand-side platform and data management platform for programmatic advertising. Its software enables advertisers, agencies, trading desks, and performance marketers to buy digital media through real-time bidding, especially across mobile in-app inventory and the open web, while using audience data and segmentation to improve targeting and campaign execution. The company makes money through a mix typical of programmatic software and media activation: likely a percentage of managed media spend through its DSP, alongside fees tied to data usage, audience segments, and campaign services embedded in platform use. Its customer base is business-facing rather than consumer-facing, and its value proposition is built around exchange connectivity, large-scale bid processing, mobile inventory access, and integrated data-driven targeting workflows.
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Key insights about Mobidriven
Category Differentiation
Mobidriven is a B2B programmatic advertising platform, not a consumer mobile app or a media publisher. It should be understood as a DSP and DMP provider focused on ad buying and audience targeting rather than as a pure data broker or agency.
Mobidriven: About
Mobidriven operates a B2B advertising technology model. It provides programmatic buying infrastructure through a DSP and audience data capabilities through a DMP, allowing business customers to plan, activate, and optimise campaigns across in-app and web inventory. The business creates value by aggregating exchange access, processing high bid volumes, enriching audience targeting with behavioural and device data, and connecting these data assets directly into campaign execution workflows.
How Mobidriven Works & Monetises
Business model analysis and core revenue streams
Mobidriven’s monetisation appears to combine software-led platform access with spend-linked programmatic economics. The DSP likely monetises primarily via a percentage take-rate on media spend or campaign volume, while the DMP likely generates secondary revenue from data activation, audience segment usage, or bundled targeting fees within campaign workflows. Pricing appears to be custom rather than publicly standardised, with commercial terms aligned to RTB buying and campaign performance activity.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Mobidriven)
Adserving верифицировал in-app инвентарь Mobidriven
Adserving и Mobidriven внесли в черный список свыше 60 000 приложений в результате совместного аудита рекламного in-app трафика крупнейших глобальных и российских SSP.
Read original sourceAdserving и Mobidriven внесли в черный список свыше 60 000 приложений
Adserving и Mobidriven внесли в черный список свыше 60 000 приложений в результате совместного аудита рекламного in-app трафика крупнейших глобальных и российских SSP.
Read original sourceAd Delivery Firm ironSource Racks Up Another $20 Million
IronSource, the Israeli ad distribution and app monetization company, disclosed a new $20 million funding round led by Access Industries, bringing its pre-IPO financing to $105 million following an $85 million round in September. CEO Tomer Bar-Zeev said the company is focused on growth and has not begun the formal IPO process, though an IPO remains on the roadmap. The cash will fuel acquisitions, product development, and an expanded global footprint, with new offices planned for Europe and Southeast Asia and current operations across San Francisco, New York, Beijing, and Tel Aviv, totaling about 500 employees. IronSource also disclosed a strategic hire: Chris Cunningham, formerly CEO of Appssavvy, will lead US mobile. The company has previously worked with Yahoo, Google, Baidu, and GREE, and operates a SDK adopted by roughly 50,000 apps (about 10% of mobile apps), delivering around 7 million installs daily.
Read original sourceMobidriven: Frequently Asked Questions
What is Mobidriven?
Mobidriven is a Russian AdTech company offering a programmatic DSP and DMP for digital advertising, with a strong focus on mobile in-app buying and audience targeting.
Who uses Mobidriven?
Its users are advertisers, media agencies, trading desks, programmatic buyers, and performance marketers that need media buying and targeting infrastructure.
How does Mobidriven make money?
It likely earns revenue from a percentage of media spend through its DSP, plus fees tied to data activation, audience segments, and bundled platform usage.
Company Facts
- Founded
- 2014
- Headquarters
- 109012, Moscow, Slavyanskaya pl., 2/5, premise 3/1
- Core Segment
- AdTech Vendor
- Official Link
- mobidriven.com