Adsmovil
Adsmovil is a hispanic-focused mobile and CTV advertising technology platform.
Analyst Perspective
Adsmovil is a mobile-first advertising technology company focused on helping brands, agencies and publishers reach Hispanic audiences across mobile web, in-app and connected TV environments. Its product set spans a demand-side platform, audience data capabilities, self-serve campaign tools and publisher monetisation infrastructure, alongside an AVOD streaming property serving Hispanic viewers. The company appears to operate primarily as a specialist adtech vendor and media intermediary rather than a general consumer platform business.
Analyst Signal Briefing
Updated: 2 Jul 2026Following its acquisition by MiQ to bolster in-app and retail media capabilities, Adsmovil has expanded its reach across Latin American and US Hispanic markets through the launch of the Adsmovil Audio Network and Nuestra.TV, a dedicated OTT platform. These developments align with MiQ’s focus on integrated streaming ecosystems and technical interoperability, supported by recent updates to Adsmovil’s programmatic bidder adapter within Prebid.js. Together, these moves facilitate the company's efforts to categorise and monetise specialised audiences through diverse digital audio and video surfaces.
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Key insights about Adsmovil
Category Differentiation
Adsmovil is not a general consumer social platform or a pure publisher. It is primarily a Hispanic-focused advertising technology and media monetisation business spanning DSP, data, publisher monetisation and AVOD inventory.
Adsmovil: About
Adsmovil operates a multi-sided advertising technology model. It provides software and managed access for advertisers and agencies to plan, buy and optimise mobile and related digital campaigns, while also supplying monetisation infrastructure for publishers and app developers. In parallel, it creates value through audience data activation and owned or operated media inventory such as its AVOD streaming service, allowing it to capture spend from both demand and supply sides of digital advertising.
How Adsmovil Works & Monetises
Business model analysis and core revenue streams
Adsmovil monetises through a mix of software-like platform access and advertising transaction economics. Revenue likely comes from programmatic take rates or fees on media spend through its DSP and self-serve tools, revenue shares on publisher monetisation via its mobile supply platform and network, data activation fees tied to audience segmentation and targeting, and advertising sales against its AVOD streaming inventory.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Adsmovil)
Adsmovil lanza una unidad de negocio con soluciones de audio digital 360º
Adsmovil, compañía de data y tecnología especializada en publicidad digital, lanza su nueva unidad de negocio, Adsmovil Audio Network, que ofrecerá soluciones de audio digital 360 en toda Latinoamérica y para el mercado hispano de Estados Unidos.
Read original sourceAdsmovil lanza la OTT para audiencias hispanas, Nuestra.TV
Se siguen sumando: Adsmovil lanza la OTT para audiencias hispanas, Nuestra.TV
Read original sourceThe Trade Desk Exec Exodus and MiQ’s Acquisition Spree
Digiday reports simultaneous, related developments that highlight consolidation and leadership change pressures in independent ad tech. The Trade Desk has experienced a string of senior departures — including CMO Ian Colley, TV/OEM lead Matthew Henick and comms chief Melinda Zurich — which leadership describes as a “changing of the guard” amid strained partner relationships and share-price pressure. Separately, MiQ has accelerated M&A, acquiring Rocket Lab and AdsMovil (deal values undisclosed) as part of five purchases since a 2022 private-equity takeover to boost in‑app and retail-media capability in high-growth markets. The briefing also flags OpenAI’s early ChatGPT ad pilot metrics (reported minimum advertiser spend $200,000; $100M annualized run-rate within six weeks; CPMs $15–$60; long-run projection $100B by 2030) and industry commentary that many independent ad tech firms may need to scale or risk stagnation.
Read original sourceAdsmovil: Frequently Asked Questions
What is Adsmovil?
Adsmovil is an advertising technology company focused on mobile, programmatic and streaming advertising for Hispanic audience reach.
Who uses Adsmovil?
Its direct customers are agencies, brand advertisers, trading desks, publishers, app developers and media owners.
How does Adsmovil make money?
It earns revenue from programmatic buying fees or take rates, publisher monetisation revenue shares, audience data activation and advertising sold on its AVOD inventory.
Company Facts
- Founded
- 2010
- Headquarters
- 2222 Ponce de Leon Boulevard, office 3-106 Coral Gables, FL 33134
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adsmovil.com