Adsmovil

The company operates a two-sided advertising marketplace focused on mobile and adjacent digital channels. On the demand side, it provides a proprietary demand-side platform, access to a Hispanic mobile ad exchange, and managed campaign execution for advertisers and agencies targeting US Hispanic and Latin American audiences. On the supply side, it aggregates inventory from app, mobile web, audio, OOH and other publishers, providing tools and services to monetise that inventory programmatically and via direct deals.

Value is created by concentrating regional audience reach, local data and programmatic infrastructure into a single buying and selling environment. Advertisers obtain targeted access to Hispanic and Latin American audiences via unified buying workflows and audience segments, while publishers gain incremental demand, audience tools and yield from the company’s network, exchange and audio and OOH platforms. Revenue depends on maintaining strong advertiser relationships, differentiated audience segments, and exclusive or preferred access to regional inventory and partnerships.

Adsmovil is a mobile-focused advertising technology company owned by Cisneros, with operations centred on US Hispanic and Latin American audiences. It operates a mobile ad network, a Hispanic-focused programmatic mobile exchange, a proprietary demand-side platform, and audience and data tools used across mobile, audio, digital out-of-home and shoppable formats.

The company generates revenue by enabling advertisers and agencies to buy targeted media across its network and exchange, and by helping publishers monetise inventory. Its customers are brand advertisers, media agencies, trading desks, performance marketers, and media owners and publishers (including audio and OOH) seeking demand and monetisation solutions across the Americas, particularly for Hispanic audiences.