AdUX
French adtech company focused on native programmatic advertising infrastructure.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- 27 rue de Mogador, 75009 Paris, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adux.com
What AdUX does
AdUX operates an adtech platform model spanning both supply and demand in native advertising. It creates value by aggregating publisher inventory, exposing that supply through programmatic infrastructure, and giving advertisers and agencies tools to buy, target, and optimise campaigns. The business benefits from network effects between publishers seeking monetisation and buyers seeking scalable native inventory, with additional monetisation from value-added targeting and engagement solutions.
Category differentiation
AdUX is an advertising technology company, not a creative agency or a consumer media publisher. It is best understood as a native programmatic infrastructure provider within the Azerion group rather than as a standalone walled-garden ad platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdUX is a French adtech company focused on native and programmatic advertising. Its product set includes a native SSP marketplace for publisher monetisation, a native DSP for advertisers and agencies, and additional targeting and engagement products for location-based and opt-in formats. The company primarily serves publishers, media owners, advertisers, and agencies, with a strong stated emphasis on European inventory and non-intrusive ad experiences. AdUX makes money through a mix of media transaction margins and software-style platform fees tied to campaign delivery and usage. Quantum monetises publisher inventory through programmatic trading, while Adysseum gives buyers centralised access to native supply sources. Additional value is created through geotargeting and engagement products that can command premium pricing or increase campaign spend within its ecosystem. AdUX is operationally active but sits under the control of Azerion Group N.V.
Company news briefing
Briefing updated:
AdUX has published its annual results for the 2025 financial year, subsequently initiating formal proceedings for its upcoming Annual General Meeting. The group has scheduled the meeting for 24 June 2026 and has made all relevant documentation, including auditor reports, available to shareholders for review. These updates mark the conclusion of the 2025 reporting cycle and the transition into the 2026 corporate governance calendar.
Business model & monetisation
AdUX monetises through a blended model of programmatic take rates, media trading margin, and SaaS-style platform access. Its SSP activity generates revenue from publisher inventory monetisation and transaction economics on media sold through the marketplace. Its DSP activity is offered in SaaS mode and likely monetised through platform fees and/or fees linked to media spend. Additional revenue comes from premium targeting and engagement products that improve campaign performance and support higher effective pricing.
- Quantum SSP marketplace
- Media transaction margin on publisher inventory monetisation
- Adysseum DSP
- SaaS / platform fees and buyer-side media spend fees
- Admoove geotargeting solution
- Premium targeting uplift tied to campaign usage
- AdPulse engagement formats
- Campaign-based pricing for opt-in and email-linked formats
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADUX
IAB vendor record: 199
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdUX
What is AdUX?
AdUX is a French adtech company providing native and programmatic advertising infrastructure, including SSP, DSP, geotargeting, and engagement products.
Who uses AdUX?
Its paying users are publishers, media owners, advertisers, and media agencies that buy or monetise digital advertising inventory.
How does AdUX make money?
It earns revenue from programmatic media transaction margins, inventory monetisation, and SaaS-style platform fees tied to campaign usage and spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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