AdUX

AdUX operates an adtech platform model spanning both supply and demand in native advertising. It creates value by aggregating publisher inventory, exposing that supply through programmatic infrastructure, and giving advertisers and agencies tools to buy, target, and optimise campaigns. The business benefits from network effects between publishers seeking monetisation and buyers seeking scalable native inventory, with additional monetisation from value-added targeting and engagement solutions.

AdUX is a French adtech company focused on native and programmatic advertising. Its product set includes a native SSP marketplace for publisher monetisation, a native DSP for advertisers and agencies, and additional targeting and engagement products for location-based and opt-in formats. The company primarily serves publishers, media owners, advertisers, and agencies, with a strong stated emphasis on European inventory and non-intrusive ad experiences.

AdUX makes money through a mix of media transaction margins and software-style platform fees tied to campaign delivery and usage. Quantum monetises publisher inventory through programmatic trading, while Adysseum gives buyers centralised access to native supply sources. Additional value is created through geotargeting and engagement products that can command premium pricing or increase campaign spend within its ecosystem. AdUX is operationally active but sits under the control of Azerion Group N.V.