ClickInText
ClickInText is a ad server and ad network for publisher monetisation and campaigns.
Analyst Perspective
ClickInText is a France-based advertising technology company operating a proprietary platform that combines ad serving and ad network functions. It connects advertisers and media buyers with publisher inventory, while also giving publishers tools to monetise web traffic through formats such as display, native in-text ads, overlays, web push, and retargeting. The platform includes campaign delivery, measurement, fraud controls, brand safety, and viewability capabilities. The company makes money primarily by intermediating advertising demand and publisher supply under CPC and CPM pricing models. Its direct customers are businesses rather than consumers: digital advertisers, media buyers, publishers, content site owners, and ad operations teams. Based on the product descriptions, ClickInText operates as a hybrid of ad server, ad network, and native/contextual monetisation platform focused on web inventory monetisation and performance-led campaign delivery.
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Key insights about ClickInText
Category Differentiation
ClickInText is an advertising platform and ad network for publishers and advertisers, not a consumer app or a general-purpose content management system. It is distinct from pure DSPs because it also operates publisher monetisation and network inventory functions.
ClickInText: About
ClickInText runs a hybrid adtech model that combines proprietary software infrastructure with managed advertising monetisation. It provides the underlying ad serving layer for campaign activation and measurement, while also aggregating publisher inventory into a commercial network sold to advertisers. Value is created by matching advertiser demand with monetisable publisher traffic, enabling campaign delivery, contextual in-text placements, retargeting, and notification-based re-engagement within one ecosystem.
How ClickInText Works & Monetises
Business model analysis and core revenue streams
The company monetises through a hybrid ad network and platform model. Advertisers pay for campaign delivery using CPC and CPM pricing, while publishers are remunerated according to format-specific performance, such as CPC for in-text inventory and CPM for other display units. ClickInText captures revenue through media margin and network arbitrage between advertiser spend and publisher payouts, rather than through a purely standalone SaaS subscription model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (ClickInText)
Change in Company Leadership
Jean-Philippe PFEIFFER is identified as the President of Adstours SAS, which operates ClickInText.
Read original sourceGelbe Seiten und click.to gehen Partnerschaft ein
Click.to, a desktop search application from Axonic Informationssysteme that surfaces results from clipboard content, announced a partnership with Gelbe Seiten, enabling Click.to to access Gelbe Seiten’ database. Gelbe Seiten has been online since 1998 and, since 2012, provides ratings for local businesses and service providers. The collaboration is designed to make Gelbe Seiten more attractive by integrating its directory data into Click.to, expanding the desktop app’s search capabilities and delivering faster, more convenient results. Stephan Theiß, CEO of Gelbe Seiten Marketing, described the alliance as offering a quicker and more comfortable search experience for users, while Peter Oehler, COO of Axonic, stated that the integration broadens Click.to’s functionality by incorporating the directory’s listings.
Read original sourceClickInText: Frequently Asked Questions
What is ClickInText?
ClickInText is a France-based adtech platform that combines ad serving, publisher monetisation, and ad network capabilities for web advertising.
Who uses ClickInText?
Its users are business customers such as publishers, website owners, advertisers, media buyers, marketers, and ad operations teams.
How does ClickInText make money?
It makes money by selling advertising across its network under CPC and CPM models and retaining a margin between advertiser spend and publisher payouts.
Company Facts
- Founded
- 2005
- Headquarters
- 2 rue de Tournon, 75006 Paris
- Core Segment
- Media Sales House
- Official Link
- clickintext.com