ClickInText
Ad server and ad network for publisher monetisation and campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adstours SARL
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 2 rue de Tournon, 75006 Paris
- Market role
- Media Sales House
- Official website
- clickintext.com
What ClickInText does
ClickInText runs a hybrid adtech model that combines proprietary software infrastructure with managed advertising monetisation. It provides the underlying ad serving layer for campaign activation and measurement, while also aggregating publisher inventory into a commercial network sold to advertisers. Value is created by matching advertiser demand with monetisable publisher traffic, enabling campaign delivery, contextual in-text placements, retargeting, and notification-based re-engagement within one ecosystem.
Category differentiation
ClickInText is an advertising platform and ad network for publishers and advertisers, not a consumer app or a general-purpose content management system. It is distinct from pure DSPs because it also operates publisher monetisation and network inventory functions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ClickInText is a France-based advertising technology company operating a proprietary platform that combines ad serving and ad network functions. It connects advertisers and media buyers with publisher inventory, while also giving publishers tools to monetise web traffic through formats such as display, native in-text ads, overlays, web push, and retargeting. The platform includes campaign delivery, measurement, fraud controls, brand safety, and viewability capabilities. The company makes money primarily by intermediating advertising demand and publisher supply under CPC and CPM pricing models. Its direct customers are businesses rather than consumers: digital advertisers, media buyers, publishers, content site owners, and ad operations teams. Based on the product descriptions, ClickInText operates as a hybrid of ad server, ad network, and native/contextual monetisation platform focused on web inventory monetisation and performance-led campaign delivery.
Business model & monetisation
The company monetises through a hybrid ad network and platform model. Advertisers pay for campaign delivery using CPC and CPM pricing, while publishers are remunerated according to format-specific performance, such as CPC for in-text inventory and CPM for other display units. ClickInText captures revenue through media margin and network arbitrage between advertiser spend and publisher payouts, rather than through a purely standalone SaaS subscription model.
- Advertiser campaign spend across network inventory
- Media arbitrage and campaign fees under CPC/CPM pricing
- Publisher monetisation margin on in-text advertising
- Spread between advertiser spend and publisher payout
- Retargeting and performance campaign delivery
- Performance media spend
- Web push engagement campaigns
- Advertising and campaign monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADSTOURS SAS
IAB vendor record: 999
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ClickInText
What is ClickInText?
ClickInText is a France-based adtech platform that combines ad serving, publisher monetisation, and ad network capabilities for web advertising.
Who uses ClickInText?
Its users are business customers such as publishers, website owners, advertisers, media buyers, marketers, and ad operations teams.
How does ClickInText make money?
It makes money by selling advertising across its network under CPC and CPM models and retaining a margin between advertiser spend and publisher payouts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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