Brightcom Group

Brightcom Group operates a full-stack programmatic advertising model. On the supply side, it helps publishers monetise inventory across web, mobile, video and CTV through an SSP and related optimisation tools. On the demand side, it provides buying and campaign execution capabilities to advertisers and agencies through a DSP and ad serving layer. This creates value by connecting demand and supply within its own ecosystem, improving fill, yield, targeting and campaign performance while capturing economics from both sides of the transaction.

Brightcom Group is an Indian public adtech company operating a proprietary programmatic advertising stack for advertisers, agencies, publishers and media owners. Its products span supply-side monetisation, demand-side buying, ad serving, optimisation and analytics, with products such as Compass, Brightcom DSP, OneTag and Pangea. The company also has an audio advertising division and owns assets including Lycos within its wider corporate history.

The business makes money primarily from programmatic advertising activity flowing through its platforms, including take rates on media spend, publisher monetisation margins and related platform or managed-service revenue. Its direct customers are businesses rather than consumers: digital publishers seeking yield optimisation and access to demand, and advertisers or agencies seeking cross-channel media buying, targeting and campaign performance tooling.