Online Media Solutions (OMS)

Prebid.js 10.26.0: New Adapters and Privacy Enhancements!

Prebid.js published release 10.26.0 introducing multiple new and initial bid adapter integrations (ReVantage, LeagueM, Floxis, Harion, Verben, InsurAds, Adcluster), a core privacy change that disables fingerprinting APIs, and an update to the floor module adding an enforcement allowlist configuration option. The release also contains numerous maintenance fixes and improvements across adapters (OpenRTB migrations, media-type support, price floor parameters), and dependency bumps (ajv, fast-xml-parser, qs). These changes affect header-bidding integrations, publisher monetization configurations and privacy-related behaviors in Prebid header-bidding setups.

Netpoint Media Revives OMS Brand with Publisher-Focused Strategy

Netpoint Media is reviving the OMS brand under the 'Neo' concept and expanding its publisher-focused portfolio. Founder Andreas Küenle announced the move, and the company appointed Wolfgang Schmitz-Vianden, a widely recognized digital expert, to join the management team. Schmitz-Vianden notes that the new approach emphasizes close, advisory support for publishers and that existing clients already appreciate it. Netpoint plans Channel-Extension to grow publisher revenue by expanding inventory into Digital Out-of-Home and Digital-TV, and will offer AI-generated and search-optimized content products. The company already works with publishers such as Verlagsgruppe Aschendorff (Westfälische Nachrichten, Münstersche Zeitung), Haas Mediengruppe (Mannheimer Morgen and others), Bocholter-Borkener Volksblatt, Leipziger Internetzeitung, Mallorca Zeitung, and Neue Zürcher Zeitung. Interestingly, NZZ is the parent of Audienzz, which Netpoint had acquired earlier this year, situating Netpoint’s expansion within a broader European publishing ecosystem.

CRM vs. OMS: Der richtige Tech-Stack für das operative Tagesgeschäft

CRM systems have become essential in professional sales and marketing operations, but their ability to support complex media campaigns and pricing is limited. The article contrasts Customer Relationship Management (CRM) with Order Management Systems (OMS) in the ad-tech context, noting that CRMs excel at storing customer data, managing pipelines, and enabling basic marketing integration, yet struggle with complex product configurations, pricing rules (e.g., CPM, CPC, CPCV), discounts, and invoicing. Consequently, large marketers typically use OMS as a complement to CRM to handle order disposition and to synchronize with production systems such as ad servers, SSPs, and ERP. In smaller digital publishers, CRM alone may not be cost-effective, and an OMS can provide core CRM-like data management plus centralized campaign and offer handling. The piece concludes that CRM is essential in big marketing organizations, but OMS is often needed to manage complex workflows and avoid costly integrations.