Agency & Consultancy · vs · Agency & Consultancy · AdTech Vendor

MAME

ManyMinds Group vs Mediaplus

Structured technology and market comparison · 2026

Direct Feature Comparison

ManyMinds Group · vs · Mediaplus
Market Cluster / Sector
ManyMinds GroupAgency & Consultancy
MediaplusAgency & Consultancy · AdTech Vendor
Platform Focus
ManyMinds Group

German full-funnel agency group for strategy, media and performance.

Mediaplus

Global media agency offering planning, buying, analytics and AI-enabled consulting.

Company Size
ManyMinds Group50–200 employees
Mediaplus1,001–5,000 employees
Headquarters
ManyMinds GroupDE
MediaplusDE
Year Founded
ManyMinds Group2024
Mediaplus1983

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Comparison Analysis

What is the main difference between ManyMinds Group and Mediaplus?

When comparing ManyMinds Group and Mediaplus, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Paid Social & Community Management ecosystem. ManyMinds Group is positioned as German full-funnel agency group for strategy, media and performance, whereas Mediaplus focuses on Global media agency offering planning, buying, analytics and AI-enabled consulting. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to ManyMinds Group and Mediaplus?

When evaluating ManyMinds Group and Mediaplus, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Paid Social & Community Management. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of ManyMinds Group and Mediaplus compare?

ManyMinds Group is headquartered in DE (founded in 2024) with 50–200 employees. Mediaplus is based in DE (founded in 1983) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: ManyMinds Group vs Mediaplus

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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ManyMinds Group

Recent Signals

No recent market signals documented for ManyMinds Group in the current tracking window.

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Mediaplus

Recent Signals

  • ·MeediaCampaign

    Motel One launches first brand campaign without linear TV

    Motel One, the German budget hotel chain, has launched its first integrated brand campaign, titled "One great place to leave. And come back." The media plan, crafted by agency Mediaplus, has a clear digital focus, deliberately excluding linear TV. Video advertising will be delivered via streaming TV+ and online video, supplemented by YouTube and social media, with a further focus on out-of-home advertising. The campaign, running across Europe with a focus on Germany, was created by Hamburg-based new agency Circus Ramezani, supported by strategy partner Serotonin. The creative concept reinterprets hotel communication by highlighting the experiences guests have in the city, leveraging Motel One's central locations. The campaign extends into owned channels, including digital screens in hotels, to reach guests at various touchpoints. Motel One had appointed Mediaplus, a Serviceplan Group subsidiary, as its media agency in mid-2025 after a pitch.

    • Motel One launched its first integrated brand campaign on October 19, 2026, with the claim 'One great place to leave. And come back.'
    • The campaign's media plan, created by Mediaplus, deliberately excludes linear TV and focuses on digital channels including streaming TV+, online video, YouTube, and social media.
    • The creative mandate was awarded to Hamburg-based new agency Circus Ramezani, with strategy support from Serotonin.
  • ·HorizontCampaign

    Doctors Without Borders Ad Uses Scent to Boost Awareness

    Doctors Without Borders (Ärzte ohne Grenzen) and media agency Mediaplus have launched a print campaign that reinterprets classic perfume advertising. The ad features a floral motif with a flacon labeled 'Un parfum sans frontières' and a scent sample that turns out to be disinfectant, not perfume. The campaign aims to draw attention to medical aid in crisis regions. It appears in print magazines like Cosmopolitan and Good Health, with additional placements in FAZ Magazin, Brigitte, Gala, Bunte, Freundin, and Emotion. Postcards with scent samples are distributed via Flaconi and beauty salons, and DOOH ads are placed near perfume stores like Douglas. The campaign was created with Mediaplus Berlin and the Mediaplus Creative Collective, with the idea developed with Republic Marketing & Media Solutions. Mediaplus has handled fundraising campaigns for Doctors Without Borders since 2021.

    • Doctors Without Borders and Mediaplus launched a print campaign featuring a scent sample that smells like disinfectant.
    • The campaign appears in magazines like Cosmopolitan, Good Health, FAZ Magazin, Brigitte, Gala, Bunte, Freundin, and Emotion.
    • Postcards with scent samples are distributed via Flaconi and beauty salons, with DOOH ads near Douglas stores.
  • ·AdweekAgency Appointments

    Dave & Buster's Appoints Gut and Mediaplus as New Agencies

    Dave & Buster's, the restaurant and entertainment chain, has appointed Gut as its creative agency of record and Mediaplus as its media agency of record following a pitch that included incumbents Deloitte Digital and Dentsu X. The move comes as the company seeks to reverse a 13-quarter sales decline. The CMO, Jeremy Tucker, stated that the brand awareness is around 90%, so the focus is not on a brand refresh but on driving foot traffic. The new agencies will work to make the 45-year-old brand relevant again, leveraging their expertise to attract more customers to locations.

    • Dave & Buster's appointed Gut as creative AOR and Mediaplus as media AOR.
    • The pitch process included incumbents Deloitte Digital and Dentsu X.
    • The company has experienced declining sales for 13 consecutive quarters.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners ManyMinds Group and Mediaplus share across the market ecosystem.