Plan.Net
Digital agency for consulting, CX, commerce, CRM and performance marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2005
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- plan-net.com
What Plan.Net does
Plan.Net operates a professional services model centred on digital transformation, marketing execution and technology implementation. It creates value by combining strategic advisory, creative and experience design, technical delivery and ongoing channel management into integrated client engagements. Revenue is generated through project work, retainers and recurring managed services rather than through mass-market software licensing.
Category differentiation
Plan.Net is a digital agency and consultancy, not a standalone DSP, SaaS marketing platform or media owner. It should be distinguished from pure software vendors by its primarily managed-service revenue model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Plan.Net is a Germany-based digital agency and consultancy operating within the Serviceplan Group. It provides a broad set of services across business consulting, customer experience, UX and visual design, CRM, commerce platforms, data platforms, performance marketing, social media marketing, public relations and brand strategy. Its offering is primarily service-led, with some platform implementation and technology integration capabilities, but the available data does not indicate a self-serve software business as the core model. The company makes money mainly from client service fees tied to consulting engagements, implementation projects and ongoing managed services. Its direct customers are businesses, especially enterprise marketing, transformation, digital, CRM, data and commerce teams that need external support to design, build and operate digital customer experiences and performance programmes.
Company news briefing
Briefing updated:
Building on Serviceplan Group’s stable €873 million revenue, Plan.Net has operationalised its ‘Agentic AI’ business unit to industrialise marketing transformation and content production for enterprise clients. Led by Managing Directors Hadi Lotfi and Konrad Schreiber, this unit integrates strategy with content supply-chain capabilities within the group’s ‘House of AI’. The appointment of Managing Director Alexander Rohwer further scales this end-to-end offering, reinforcing Plan.Net’s strategic pivot towards AI-driven workflows and automated creative production in alignment with the parent group’s ‘Momentum’ initiative.
Business model & monetisation
The company monetises through human-led service delivery: project-based consulting fees, implementation fees for design and platform build work, and ongoing retainers for managed services such as performance marketing, social media management and broader optimisation support. Pricing appears customised by scope, complexity and duration. There is no evidence in the provided inputs of a primary SaaS subscription, API usage charging or marketplace take-rate model.
- Consulting engagements
- Service Fee
- Implementation projects for UX, CRM, commerce and data platforms
- Service Fee
- Ongoing performance marketing and social management
- Service Fee
- Owned thought leadership content
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Alexander Rohwer Joins Serviceplan/Plan.Net as Managing Director
Agency & Consultancy · Recorded impact score: 2/5
Alexander Rohwer, formerly Vice President Brand & Advertising at Otto Versand, left the e‑commerce company earlier in 2026 and has joined the Serviceplan Group’s digital subsidiary Plan.Net. The group says he has served as a managing director at Plan.Net since April 2026; MEEDIA reports he joined Serviceplan in May and his appointment was publicly reported by HORIZONT on 14 July 2026. At Plan.Net, Rohwer will lead the agency’s end-to-end offering and expand "Content Supply" as a strategic core, placing a central role on AI and agentic workflows across the customer journey. The move aligns with Serviceplan/Plan.Net’s push to better integrate creative production and distribution capabilities. Otto has named Lars Blinda as Rohwer’s successor as Vice President Brand & Activation; Markus von Franck remains Otto’s Chief Marketing Officer.
- Alexander Rohwer left Otto Versand earlier in 2026; he was Vice President Brand & Advertising.
- Serviceplan Group states Rohwer has been Managing Director at its digital subsidiary Plan.Net since April 2026; MEEDIA reports he joined Serviceplan in May and HORIZONT published the story on 2026-07-14.
Plan.Net launches Agentic AI business unit
Agency & Consultancy · Recorded impact score: 3/5
Plan.Net has launched a new Business Unit called Plan.Net Agentic AI to deliver end-to-end, AI-supported marketing transformation for enterprise clients. The unit is jointly led by Hadi Lotfi and Konrad Schreiber (both Managing Directors). Plan.Net Agentic AI will combine strategy, data intelligence, creative and content supply-chain capabilities with orchestration and performance execution, and already runs AI rollouts across banking, FMCG and automotive markets. The unit employs around forty staff, reports into the Plan.Net Group and is part of the Serviceplan Group’s House of AI. Konrad Schreiber joins from Deloitte and MaibornWolff; Christian Schmitz (CEO of Plan.Net Group) oversees the unit’s strategic development.
- Plan.Net launched a new Business Unit named Plan.Net Agentic AI on 2026-07-09.
- The unit is co-led by Hadi Lotfi and Konrad Schreiber as Managing Directors.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Copywriter (all genders)(Senior) | Serviceplan | Berlin | |
| Senior Creative Team (all genders)(Senior) | Serviceplan | Berlin | |
| (Junior) Art Director (all genders)(Junior) | Serviceplan | München | |
| CMS Campaign Manager (all genders)(Mid-Level) | Serviceplan | München | |
| Performance Marketing Manager (all genders) SEA(Mid-Level) | Serviceplan | München |
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Questions about Plan.Net
What is Plan.Net?
Plan.Net is a digital agency and consultancy that provides business consulting, CX, design, CRM, commerce, data and performance marketing services.
Who uses Plan.Net?
Its clients are mainly businesses, especially enterprise marketing, digital, data, CRM, commerce and transformation teams.
How does Plan.Net make money?
It earns revenue mainly from project fees and ongoing retainers for consulting, implementation and managed marketing services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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