Performance Media & AdTech Consultancies · Agency & Consultancy · MarTech Vendor
Plan.Net
Digital agency for consulting, CX, commerce, CRM and performance marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2005
- Company size
- 1,001–5,000
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy · MarTech Vendor
- Official website
- plan-net.com
What Plan.Net does
Plan.Net operates a professional services model centred on digital transformation, marketing execution and technology implementation. It creates value by combining strategic advisory, creative and experience design, technical delivery and ongoing channel management into integrated client engagements. Revenue is generated through project work, retainers and recurring managed services rather than through mass-market software licensing.
Category differentiation
Plan.Net is a digital agency and consultancy, not a standalone DSP, SaaS marketing platform or media owner. It should be distinguished from pure software vendors by its primarily managed-service revenue model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Plan.Net is a Germany-based digital agency and consultancy operating within the Serviceplan Group. It provides a broad set of services across business consulting, customer experience, UX and visual design, CRM, commerce platforms, data platforms, performance marketing, social media marketing, public relations and brand strategy. Its offering is primarily service-led, with some platform implementation and technology integration capabilities, but the available data does not indicate a self-serve software business as the core model. The company makes money mainly from client service fees tied to consulting engagements, implementation projects and ongoing managed services. Its direct customers are businesses, especially enterprise marketing, transformation, digital, CRM, data and commerce teams that need external support to design, build and operate digital customer experiences and performance programmes.
Company news briefing
Briefing updated:
Building on Serviceplan Group’s stable €873 million revenue, Plan.Net has operationalised its ‘Agentic AI’ business unit to industrialise marketing transformation and content production for enterprise clients. Led by Managing Directors Hadi Lotfi and Konrad Schreiber, this unit integrates strategy with content supply-chain capabilities within the group’s ‘House of AI’. The appointment of Managing Director Alexander Rohwer further scales this end-to-end offering, reinforcing Plan.Net’s strategic pivot towards AI-driven workflows and automated creative production in alignment with the parent group’s ‘Momentum’ initiative.
Business model & monetisation
The company monetises through human-led service delivery: project-based consulting fees, implementation fees for design and platform build work, and ongoing retainers for managed services such as performance marketing, social media management and broader optimisation support. Pricing is customised by scope, complexity and duration. There is no evidence in the provided inputs of a primary SaaS subscription, API usage charging or marketplace take-rate model.
- Consulting engagements
- Service Fee
- Implementation projects for UX, CRM, commerce and data platforms
- Service Fee
- Ongoing performance marketing and social management
- Service Fee
- Owned thought leadership content
- Ad-Supported
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Questions about Plan.Net
What is Plan.Net?
Plan.Net is a digital agency and consultancy that provides business consulting, CX, design, CRM, commerce, data and performance marketing services.
Who uses Plan.Net?
Its clients are mainly businesses, especially enterprise marketing, digital, data, CRM, commerce and transformation teams.
How does Plan.Net make money?
It earns revenue mainly from project fees and ongoing retainers for consulting, implementation and managed marketing services.
Sources & coverage
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13 publicly documented primary sources and citations linked across the market graph.
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