Plan.Net
Plan.Net is a digital agency for consulting, CX, commerce, CRM and performance marketing.
Analyst Perspective
Plan.Net is a Germany-based digital agency and consultancy operating within the Serviceplan Group. It provides a broad set of services across business consulting, customer experience, UX and visual design, CRM, commerce platforms, data platforms, performance marketing, social media marketing, public relations and brand strategy. Its offering is primarily service-led, with some platform implementation and technology integration capabilities, but the available data does not indicate a self-serve software business as the core model. The company makes money mainly from client service fees tied to consulting engagements, implementation projects and ongoing managed services. Its direct customers are businesses, especially enterprise marketing, transformation, digital, CRM, data and commerce teams that need external support to design, build and operate digital customer experiences and performance programmes.
Analyst Signal Briefing
Updated: 31 Jul 2026Building on Serviceplan Group’s stable €873 million revenue, Plan.Net has operationalised its ‘Agentic AI’ business unit to industrialise marketing transformation and content production for enterprise clients. Led by Managing Directors Hadi Lotfi and Konrad Schreiber, this unit integrates strategy with content supply-chain capabilities within the group’s ‘House of AI’. The appointment of Managing Director Alexander Rohwer further scales this end-to-end offering, reinforcing Plan.Net’s strategic pivot towards AI-driven workflows and automated creative production in alignment with the parent group’s ‘Momentum’ initiative.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Plan.Net
Category Differentiation
Plan.Net is a digital agency and consultancy, not a standalone DSP, SaaS marketing platform or media owner. It should be distinguished from pure software vendors by its primarily managed-service revenue model.
Plan.Net: About
Plan.Net operates a professional services model centred on digital transformation, marketing execution and technology implementation. It creates value by combining strategic advisory, creative and experience design, technical delivery and ongoing channel management into integrated client engagements. Revenue is generated through project work, retainers and recurring managed services rather than through mass-market software licensing.
How Plan.Net Works & Monetises
Business model analysis and core revenue streams
The company monetises through human-led service delivery: project-based consulting fees, implementation fees for design and platform build work, and ongoing retainers for managed services such as performance marketing, social media management and broader optimisation support. Pricing appears customised by scope, complexity and duration. There is no evidence in the provided inputs of a primary SaaS subscription, API usage charging or marketplace take-rate model.
Revenue Channels
Side-by-Side Comparisons
Compare Plan.Net directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Plan.Net: Key Competitors & Alternatives
- Analyze Profile →
Global media agency offering planning, buying, analytics and AI-enabled consulting.
- Analyze Profile →
Professional services network selling consulting, managed services, and enterprise software.
- Analyze Profile →
Enterprise consulting and managed services network for digital transformation.
- Analyze Profile →
Enterprise consultancy with managed services and selected proprietary platforms.
Recent Signals (Plan.Net)
Serviceplan posts slight growth; Mediaplus up 2.7%
The Serviceplan Group reported a fee revenue of €873 million for fiscal year 2025/26, a 1% increase from €866 million the prior year. Mediaplus remained the group's primary revenue driver, generating €378 million (up 2.7% year-on-year) and contributing over 40% of group fee revenue; German Mediaplus revenue was €267 million (also +2.7%). Serviceplan highlights international expansion for Mediaplus (new Singapore JV with The Media Shop, rebuilt China operations, UK House of Communication, nearshoring hubs) and leadership hires to support growth. The group is investing in AI-led offerings including the Momentum unit with MediaMarktSaturn (~120 staff), Plan.Net’s new “Agentic AI” unit for enterprise transformation, Plus.AI and a House of AI, and the Behave.AI unit led by Global CDO Karin Immenroth. Management frames the results as stable foundation for future profitable growth.
Read original sourceAlexander Rohwer Joins Serviceplan/Plan.Net as Managing Director
Alexander Rohwer, formerly Vice President Brand & Advertising at Otto Versand, left the e‑commerce company earlier in 2026 and has joined the Serviceplan Group’s digital subsidiary Plan.Net. The group says he has served as a managing director at Plan.Net since April 2026; MEEDIA reports he joined Serviceplan in May and his appointment was publicly reported by HORIZONT on 14 July 2026. At Plan.Net, Rohwer will lead the agency’s end-to-end offering and expand "Content Supply" as a strategic core, placing a central role on AI and agentic workflows across the customer journey. The move aligns with Serviceplan/Plan.Net’s push to better integrate creative production and distribution capabilities. Otto has named Lars Blinda as Rohwer’s successor as Vice President Brand & Activation; Markus von Franck remains Otto’s Chief Marketing Officer.
Read original sourcePlan.Net launches Agentic AI business unit
Plan.Net has launched a new Business Unit called Plan.Net Agentic AI to deliver end-to-end, AI-supported marketing transformation for enterprise clients. The unit is jointly led by Hadi Lotfi and Konrad Schreiber (both Managing Directors). Plan.Net Agentic AI will combine strategy, data intelligence, creative and content supply-chain capabilities with orchestration and performance execution, and already runs AI rollouts across banking, FMCG and automotive markets. The unit employs around forty staff, reports into the Plan.Net Group and is part of the Serviceplan Group’s House of AI. Konrad Schreiber joins from Deloitte and MaibornWolff; Christian Schmitz (CEO of Plan.Net Group) oversees the unit’s strategic development.
Read original sourcePlan.Net: Frequently Asked Questions
What is Plan.Net?
Plan.Net is a digital agency and consultancy that provides business consulting, CX, design, CRM, commerce, data and performance marketing services.
Who uses Plan.Net?
Its clients are mainly businesses, especially enterprise marketing, digital, data, CRM, commerce and transformation teams.
How does Plan.Net make money?
It earns revenue mainly from project fees and ongoing retainers for consulting, implementation and managed marketing services.
Company Facts
- Founded
- 2005
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- plan-net.com