Plan.Net

Plan.Net operates a professional services model centred on digital transformation, marketing execution and technology implementation. It creates value by combining strategic advisory, creative and experience design, technical delivery and ongoing channel management into integrated client engagements. Revenue is generated through project work, retainers and recurring managed services rather than through mass-market software licensing.

Plan.Net is a Germany-based digital agency and consultancy operating within the Serviceplan Group. It provides a broad set of services across business consulting, customer experience, UX and visual design, CRM, commerce platforms, data platforms, performance marketing, social media marketing, public relations and brand strategy. Its offering is primarily service-led, with some platform implementation and technology integration capabilities, but the available data does not indicate a self-serve software business as the core model.

The company makes money mainly from client service fees tied to consulting engagements, implementation projects and ongoing managed services. Its direct customers are businesses, especially enterprise marketing, transformation, digital, CRM, data and commerce teams that need external support to design, build and operate digital customer experiences and performance programmes.