DEPT®

DEPT® runs a hybrid agency-and-platform model. The main value creation engine is services revenue from designing, building and operating digital marketing, commerce, customer experience and data programmes for business clients. Around this, it has developed proprietary operating systems and methodologies that make delivery more scalable, improve workflow efficiency and deepen client lock-in. Rather than acting as a pure software vendor, it uses these tools to enhance service delivery, support larger enterprise scopes and create longer-term recurring relationships.

DEPT® is a Netherlands-based digital agency and consultancy group serving enterprise and mid-market organisations across marketing, media, commerce, customer experience, data and technology transformation. Its core business is managed services: strategy, creative production, media planning and buying, UX and product design, commerce implementation, cloud and data consulting, and AI transformation. It also operates selected proprietary workflow products, including DEPT Studios for content operations and DEPT Orchestrate for marketing orchestration.

The company makes money primarily through project fees, retainers and multi-workstream transformation engagements. Its customers are business buyers rather than consumers, especially enterprise marketing, media, CX, product, technology and leadership teams. Platform partnerships with Adobe and Google support delivery, while acquisitions have expanded its geographic footprint and specialist capabilities.