DEPT®
Digital agency group combining managed services with proprietary marketing operations tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digital Agency Holding B.V.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Generaal Vetterstraat 66, Amsterdam, Netherlands
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- dept.global
What DEPT® does
DEPT® runs a hybrid agency-and-platform model. The main value creation engine is services revenue from designing, building and operating digital marketing, commerce, customer experience and data programmes for business clients. Around this, it has developed proprietary operating systems and methodologies that make delivery more scalable, improve workflow efficiency and deepen client lock-in. Rather than acting as a pure software vendor, it uses these tools to enhance service delivery, support larger enterprise scopes and create longer-term recurring relationships.
Category differentiation
DEPT® is not a pure standalone SaaS vendor or adtech platform. It is primarily a digital agency and consultancy group that also uses proprietary workflow products to support service delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DEPT® is a Netherlands-based digital agency and consultancy group serving enterprise and mid-market organisations across marketing, media, commerce, customer experience, data and technology transformation. Its core business is managed services: strategy, creative production, media planning and buying, UX and product design, commerce implementation, cloud and data consulting, and AI transformation. It also operates selected proprietary workflow products, including DEPT Studios for content operations and DEPT Orchestrate for marketing orchestration. The company makes money primarily through project fees, retainers and multi-workstream transformation engagements. Its customers are business buyers rather than consumers, especially enterprise marketing, media, CX, product, technology and leadership teams. Platform partnerships with Adobe and Google support delivery, while acquisitions have expanded its geographic footprint and specialist capabilities.
Company news briefing
Briefing updated:
Building on Carlyle-backed DEPT®'s leadership recognition in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies and its appointment as media and SEO partner for American Family Care, the agency is actively addressing the operational and creative impacts of AI adoption. DEPT® is deploying audit tools to monitor AI agent actions and control costs, while its consumer research indicates that 61% of US shoppers utilised AI assistants for research. Furthermore, leadership has highlighted the necessity of maintaining rigorous human oversight and curating content for split human and agentic audiences as automation reshapes digital marketing standards.
Business model & monetisation
Monetisation is led by managed-service fees, including project-based work, ongoing retainers and broader transformation engagements across creative, media, data, commerce and technology. Programmatic and media services are monetised through service fees tied to planning, buying and optimisation rather than through ownership of media inventory. Proprietary offerings such as DEPT Studios and DEPT Orchestrate likely contribute through scoped platform-enabled engagements, operational contracts and selective software-style pricing, but the evidence indicates these are embedded within enterprise delivery models rather than sold as large standalone software businesses.
- Managed digital transformation and marketing engagements
- Service Fee
- Creative production and content operations
- Service Fee
- Media planning, programmatic buying and optimisation
- Service Fee
- Proprietary orchestration and operating systems
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DEPT® named media & SEO partner for American Family Care
Recorded impact score: 4/5
DEPT® has added new insights and news, including being named a Leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies and expanding Google Marketing Platform capabilities to the US.
DEPT® publishes two new insights: decision systems personalization and Amazon GEO strategy
Recorded impact score: 5/5
The page now includes two new insights: 'How decision systems personalize the right content for every customer at scale' and 'Your Amazon strategy needs to change in the age of GEO'.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Digital Project Manager(Mid-Level) | Product & Design | Hungary |
Explore company relationships
Questions about DEPT®
What is DEPT®?
DEPT® is a digital agency and consultancy group providing creative, media, commerce, CX, data and technology services, alongside selected proprietary marketing operations tools.
Who uses DEPT®?
Its direct customers are mainly enterprise and mid-market organisations, including marketing, media, CX, product, commerce, data and transformation teams.
How does DEPT® make money?
It mainly earns revenue from project fees, retainers and transformation engagements, with some additional value from proprietary platform-enabled service offerings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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