Observed Signal · Oct 8, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Arnd Schulte-Hense joins Plan.Net as Managing Director
Plan.Net Group, the digital agency group of Serviceplan Group, has appointed Arnd Schulte-Hense as Managing Director Operations & Delivery, effective September 1. He will report directly to CEO Christian Schmitz and will focus on building an AI-driven delivery organization to restructure operational client collaboration, emphasizing standardized processes, automation, and data-based control. Schulte-Hense will also develop new client offerings, with the model to be expanded to Plan.Net International. He succeeds the previous operations lead and joins from international agency Dept, where he served as Vice President of Delivery & Partner in the DACH region. This appointment follows recent hires and initiatives at Plan.Net, including the appointment of Alexander Rohwer as Managing Director and the creation of a new AI unit.
This is a personnel announcement for a mid-sized digital agency, relevant to the AdTech/MarTech ecosystem but not a major industry-shifting event. It underscores the trend of AI integration in agency operations.
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Key Takeaways & Evidence Grounding
- Arnd Schulte-Hense becomes Managing Director Operations & Delivery at Plan.Net Group, reporting to CEO Christian Schmitz.
- His focus is on building an AI-driven delivery organization and developing new client offerings, with the model extended to Plan.Net International.
- He joins from international agency Dept, where he was Vice President of Delivery & Partner in the DACH region.
- He succeeds the previous operations lead at Plan.Net, and his appointment is effective September 1.
- Earlier in 2026, Plan.Net appointed Alexander Rohwer as Managing Director and created a new AI unit.
Connected Companies & Entities
2 Entities mapped“Plan.Net Group is part of Serviceplan Group....”
“Der neue Plan.Net-Manager kommt von der internationalen Agentur Dept, die rund 4.000 Mitarbeiter beschäftigt....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Plan.Net launches Agentic AI business unit
Plan.Net has launched a new Business Unit called Plan.Net Agentic AI to deliver end-to-end, AI-supported marketing transformation for enterprise clients. The unit is jointly led by Hadi Lotfi and Konrad Schreiber (both Managing Directors). Plan.Net Agentic AI will combine strategy, data intelligence, creative and content supply-chain capabilities with orchestration and performance execution, and already runs AI rollouts across banking, FMCG and automotive markets. The unit employs around forty staff, reports into the Plan.Net Group and is part of the Serviceplan Group’s House of AI. Konrad Schreiber joins from Deloitte and MaibornWolff; Christian Schmitz (CEO of Plan.Net Group) oversees the unit’s strategic development.
Plan.Net launches Agentic AI unit for enterprises
Serviceplan Group's Plan.Net has launched a new unit called Plan.Net Agentic AI to consolidate enterprise offerings for AI-driven marketing transformation aimed at international companies. The unit is led by a management duo including Hadi Lotfi and Konrad Schreiber as Managing Directors; Christian Schmitz is identified as CEO of the Plan.Net Group and The Marcom Engine. The announcement notes that an AI expert from Deloitte has joined Plan.Net as part of the new unit's leadership. The article was published by HORIZONT (dfv Mediengruppe) on 2026-07-08.
Alexander Rohwer Joins Serviceplan/Plan.Net as Managing Director
Alexander Rohwer, formerly Vice President Brand & Advertising at Otto Versand, left the e‑commerce company earlier in 2026 and has joined the Serviceplan Group’s digital subsidiary Plan.Net. The group says he has served as a managing director at Plan.Net since April 2026; MEEDIA reports he joined Serviceplan in May and his appointment was publicly reported by HORIZONT on 14 July 2026. At Plan.Net, Rohwer will lead the agency’s end-to-end offering and expand "Content Supply" as a strategic core, placing a central role on AI and agentic workflows across the customer journey. The move aligns with Serviceplan/Plan.Net’s push to better integrate creative production and distribution capabilities. Otto has named Lars Blinda as Rohwer’s successor as Vice President Brand & Activation; Markus von Franck remains Otto’s Chief Marketing Officer.
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