Observed Signal · Jul 8, 2026 · Organizational Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Agency & Consultancy Market: Plan.Net launches Agentic AI unit for enterprises
Serviceplan Group's Plan.Net has launched a new unit called Plan.Net Agentic AI to consolidate enterprise offerings for AI-driven marketing transformation aimed at international companies. The unit is led by a management duo including Hadi Lotfi and Konrad Schreiber as Managing Directors; Christian Schmitz is identified as CEO of the Plan.Net Group and The Marcom Engine. The announcement notes that an AI expert from Deloitte has joined Plan.Net as part of the new unit's leadership. The article was published by HORIZONT (dfv Mediengruppe) on 2026-07-08.
A major German agency group has created an enterprise AI unit, signaling agency-level commercialization of AI services for marketing; relevant to agencies and clients but not a platform-level or industry-shifting policy or technology release.
Key Takeaways & Evidence Grounding
- Plan.Net launched a new unit named Plan.Net Agentic AI.
- The new unit bundles enterprise offerings for AI-powered marketing transformation targeting international companies.
- Hadi Lotfi and Konrad Schreiber are named as Managing Directors of Plan.Net Agentic AI.
- Christian Schmitz is identified as CEO of the Plan.Net Group and The Marcom Engine in the article.
- An AI expert from Deloitte joined Plan.Net as part of the new unit's leadership team.
Connected Companies & Entities
4 Entities mappeddfv Mediengruppe
B2B media group for specialist publishing, events and advertising.
“The article is published on HORIZONT, which is part of the dfv Mediengruppe (© dfv Mediengruppe)....”
Plan.Net
Digital agency for consulting, CX, commerce, CRM and performance marketing.
“Plan.Net founded a new AI unit called Plan.Net Agentic AI to provide enterprise AI marketing transformation services....”
Deloitte
Enterprise consulting and managed services network for digital transformation.
“As part of the leadership duo of the new unit, an AI expert from Deloitte joined Plan.Net....”
Serviceplan Group
Integrated independent agency group for brands and marketing teams.
“Under the name Plan.Net Agentic AI, Germany's largest digital agency group now bundles enterprise offerings for AI-powered marketing transfo...”
Ontology Mapping & Concepts
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