Observed Signal · Jul 8, 2026 · Organizational Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Plan.Net launches Agentic AI unit for enterprises
Serviceplan Group's Plan.Net has launched a new unit called Plan.Net Agentic AI to consolidate enterprise offerings for AI-driven marketing transformation aimed at international companies. The unit is led by a management duo including Hadi Lotfi and Konrad Schreiber as Managing Directors; Christian Schmitz is identified as CEO of the Plan.Net Group and The Marcom Engine. The announcement notes that an AI expert from Deloitte has joined Plan.Net as part of the new unit's leadership. The article was published by HORIZONT (dfv Mediengruppe) on 2026-07-08.
A major German agency group has created an enterprise AI unit, signaling agency-level commercialization of AI services for marketing; relevant to agencies and clients but not a platform-level or industry-shifting policy or technology release.
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Key Takeaways & Evidence Grounding
- Plan.Net launched a new unit named Plan.Net Agentic AI.
- The new unit bundles enterprise offerings for AI-powered marketing transformation targeting international companies.
- Hadi Lotfi and Konrad Schreiber are named as Managing Directors of Plan.Net Agentic AI.
- Christian Schmitz is identified as CEO of the Plan.Net Group and The Marcom Engine in the article.
- An AI expert from Deloitte joined Plan.Net as part of the new unit's leadership team.
Connected Companies & Entities
4 Entities mapped“Plan.Net founded a new AI unit called Plan.Net Agentic AI to provide enterprise AI marketing transformation services.”
“Under the name Plan.Net Agentic AI, Germany's largest digital agency group now bundles enterprise offerings for AI-powered marketing transfo...”
“As part of the leadership team of the new unit, an AI expert from Deloitte joined Plan.Net.”
“The article is published on HORIZONT, which is part of the dfv Mediengruppe.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Plan.Net launches Agentic AI business unit
Plan.Net has launched a new Business Unit called Plan.Net Agentic AI to deliver end-to-end, AI-supported marketing transformation for enterprise clients. The unit is jointly led by Hadi Lotfi and Konrad Schreiber (both Managing Directors). Plan.Net Agentic AI will combine strategy, data intelligence, creative and content supply-chain capabilities with orchestration and performance execution, and already runs AI rollouts across banking, FMCG and automotive markets. The unit employs around forty staff, reports into the Plan.Net Group and is part of the Serviceplan Group’s House of AI. Konrad Schreiber joins from Deloitte and MaibornWolff; Christian Schmitz (CEO of Plan.Net Group) oversees the unit’s strategic development.
Arnd Schulte-Hense joins Plan.Net as Managing Director
Plan.Net Group, the digital agency group of Serviceplan Group, has appointed Arnd Schulte-Hense as Managing Director Operations & Delivery, effective September 1. He will report directly to CEO Christian Schmitz and will focus on building an AI-driven delivery organization to restructure operational client collaboration, emphasizing standardized processes, automation, and data-based control. Schulte-Hense will also develop new client offerings, with the model to be expanded to Plan.Net International. He succeeds the previous operations lead and joins from international agency Dept, where he served as Vice President of Delivery & Partner in the DACH region. This appointment follows recent hires and initiatives at Plan.Net, including the appointment of Alexander Rohwer as Managing Director and the creation of a new AI unit.
Indeed and Serviceplan Turn Eintracht Stars into Zombies
Indeed and its lead agency Serviceplan have launched a new advertising spot featuring three Eintracht Frankfurt players, Robin Koch, Mario Götze, and Ritsu Doan, as zombies. The campaign, titled 'Mach's dir Indeed einfach', marks the latest installment in a series that brought back the cult advertising figure Ingrid, first reintroduced in spring 2026. The new slot aims to humorously promote Indeed's job search services by showing even zombie versions of the players finding better jobs through the platform. Serviceplan, which became Indeed's lead agency earlier this year, continues to build on the nostalgic and AI-driven approach of the campaign. The spot is scheduled to air on German TV in the coming weeks, leveraging the post-Halloween timing for maximum impact.
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