Observed Signal · Jul 9, 2026 · Product Launch · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Agency & Consultancy Market: Plan.Net launches Agentic AI business unit
Plan.Net has launched a new Business Unit called Plan.Net Agentic AI to deliver end-to-end, AI-supported marketing transformation for enterprise clients. The unit is jointly led by Hadi Lotfi and Konrad Schreiber (both Managing Directors). Plan.Net Agentic AI will combine strategy, data intelligence, creative and content supply-chain capabilities with orchestration and performance execution, and already runs AI rollouts across banking, FMCG and automotive markets. The unit employs around forty staff, reports into the Plan.Net Group and is part of the Serviceplan Group’s House of AI. Konrad Schreiber joins from Deloitte and MaibornWolff; Christian Schmitz (CEO of Plan.Net Group) oversees the unit’s strategic development.
An established agency network launching a dedicated 'agentic AI' unit signals accelerated vendorization of AI-driven marketing transformation services for enterprise clients and may influence agency service offerings and procurement across Banking, FMCG and Automotive sectors.
Key Takeaways & Evidence Grounding
- Plan.Net launched a new Business Unit named Plan.Net Agentic AI on 2026-07-09.
- The unit is co-led by Hadi Lotfi and Konrad Schreiber as Managing Directors.
- Plan.Net Agentic AI employs roughly forty people and targets international enterprise clients in Banking, FMCG and Automotive.
- Konrad Schreiber previously served as Director Artificial Intelligence & Data at Deloitte and as Deputy Head of Data & AI at MaibornWolff.
- The unit is part of the Plan.Net Group and sits inside the Serviceplan Group’s House of AI.
Connected Companies & Entities
4 Entities mappedBMW Group
Advertiser / BrandPremium automotive manufacturer with connected vehicle subscription services.
“The Marcome Engine is described as a specialist agency for BMW Group in the context of Plan.Net Group leadership....”
Plan.Net
Digital agency for consulting, CX, commerce, CRM and performance marketing.
“Plan.Net launched a new Business Unit named Plan.Net Agentic AI to support AI-driven, end-to-end marketing transformation....”
Deloitte
Enterprise consulting and managed services network for digital transformation.
“Konrad Schreiber most recently worked as Director Artificial Intelligence & Data at Deloitte....”
Serviceplan Group
Integrated independent agency group for brands and marketing teams.
“Plan.Net Agentic AI is part of the House of AI — the AI approach of the parent company Serviceplan Group....”
Ontology Mapping & Concepts
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