Observed Signal · Oct 1, 2026 · Market Signal · Source: Innovid · Impact: 2/5
Innovid Earns 33 Badges in G2 Fall 2026 Reports, Including #1 Enterprise Rankings in Creative Management and Mobile Advertising
Innovid achieved 33 badges in the G2 Fall 2026 Reports, securing multiple #1 rankings for Creative Management and Mobile Advertising.
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Innovid: Connected TV Advertising & Measurement Platform
Innovid is a connected TV (CTV) advertising and measurement platform owned by Innovid Corp. The company provides ad serving, creative personalization (dynamic creative), and outcome-based measurement across streaming environments. The State of Streaming profile lists Innovid under Data & Measurement and links to the company website and press resources. A recent SOS coverage item references an Innovid partnership with LinkedIn to serve B2B ad targets on CTV (Jul 22, 2025). The profile includes product/category tags such as CTV, measurement, and ad-serving and is presented as an informational company listing.
Revolutionizing Ads: Innovid Integrates Reddit into Social Manager
Innovid announced general availability of full Reddit ads management within its Social Ads Manager, enabling marketers to plan, traffic creatives, set up campaigns, manage delivery, and measure and optimize Reddit campaigns alongside other social platforms from a single interface. The integration builds on Innovid’s existing Reddit reporting, is enabled by Innovid’s status as a badged Reddit API Partner, and aims to reduce siloed tools and manual processes while providing consistent governance, automation and cross-platform visibility for brands and agencies.
Innovid Launches NIVO AI to Automate Creative Workflow
Innovid, a Mediaocean-owned omnichannel ad platform, launched NIVO AI on June 11, 2026. NIVO is presented as an orchestration “brain” that connects multiple specialized agents — from predictive creative scoring to campaign reporting — using natural language prompts to automate creative production, delivery and measurement workflows. Optimum is an early adopter; its CMO Ajinkya (Jinx) Joglekar said NIVO has reduced the company’s campaign execution time by about 80% and helps personalize creative mixes using audience signals. Innovid president Grant Parker said the tool is intended to humanize agentic automation and will later expand to Mediaocean’s Prisma (billing) and Protected (verification) units.
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