Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
Innovid: Connected TV Advertising & Measurement Platform
Innovid is a connected TV (CTV) advertising and measurement platform owned by Innovid Corp. The company provides ad serving, creative personalization (dynamic creative), and outcome-based measurement across streaming environments. The State of Streaming profile lists Innovid under Data & Measurement and links to the company website and press resources. A recent SOS coverage item references an Innovid partnership with LinkedIn to serve B2B ad targets on CTV (Jul 22, 2025). The profile includes product/category tags such as CTV, measurement, and ad-serving and is presented as an informational company listing.
Company profile listing with descriptive information; not a new product, funding, policy, or industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Innovid is a connected TV (CTV) advertising and measurement platform.
- Parent: Innovid Corp.
- Platform capabilities include ad serving, creative personalization, and outcome-based measurement across streaming.
- Company website: https://www.innovid.com
- SOS coverage notes an Innovid and LinkedIn partnership to serve B2B CTV ad targets (Jul 22, 2025).
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