Kinetiq

The company operates an enterprise media intelligence and content verification platform built on a global TV/audio/video capture and watermarking/fingerprinting network. It creates value by detecting when, where and how advertising creatives, political spots, sponsorships and other video content air, unifying these exposure signals with metadata, spend information and client data, and delivering them via dashboards, real‑time APIs and reports. For broadcasters, rights holders and distribution platforms, it embeds or reads watermarks and fingerprints to support content tracking, rights management and provenance. Value is created through improved campaign measurement, competitive intelligence, sponsorship valuation, political campaign oversight and content verification. It expands capabilities and coverage through acquisitions (e.g., Teletrax, Veil Global Technologies) and partnerships with media and technology platforms.

Kinetiq is a US‑based, privately held television and video media intelligence provider. It operates a capture network and watermarking/fingerprinting technology to detect and index paid advertising, earned coverage and owned broadcasts across linear TV, CTV/OTT and digital video, and exposes this data through a unified analytics platform and APIs. The company also offers content authentication and provenance tools via its watermarking stack.

Kinetiq generates revenue primarily from enterprise subscriptions and data licensing to brands, agencies, political advertisers, broadcasters, rights holders and analytics/technology partners. Its products include TV ad and sponsorship detection, attribution and competitive tracking, an indexed catalogue of TV creatives, specialised political campaign analytics, and watermarking integrations for broadcasters and platforms. Recent acquisitions, such as Veil Global Technologies, have expanded its watermarking and TV/audio intelligence capabilities.