Kinetiq
B2B platform for TV, sponsorship and broadcast media measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 4387 W. Swamp Road #93, Doylestown, PA 18902
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- kinetiq.tv
What Kinetiq does
Kinetiq operates a B2B software model built around a proprietary media measurement and intelligence platform. It ingests broadcast and related media signals, identifies advertisements, brand mentions and content airings, and converts that detection layer into analytics, attribution and reporting workflows. Customers pay for access to the platform, its measurement modules and associated data outputs because these tools help them quantify campaign impact, monitor earned media, verify sponsorship value and track content distribution.
Category differentiation
This company is a B2B media measurement and TV intelligence software vendor, not a consumer streaming platform, broadcaster or media buying agency. It should also be distinguished from generic business intelligence tools because its core focus is broadcast detection, attribution and syndication monitoring.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kinetiq is a private US-based B2B media intelligence company providing software for TV, broadcast and sponsorship measurement. Its platform tracks paid, earned and owned media exposure, detects brand appearances and content airings in near real time, and links exposure data to attribution and performance analysis for advertisers, agencies, broadcasters, rights holders and communications teams. The company generates revenue primarily through enterprise SaaS subscriptions to its measurement platform and related modules, with likely additional income from API access, data licensing and premium analytics. Its core value lies in proprietary monitoring infrastructure, content recognition, fingerprinting and watermarking capabilities, plus broad international channel coverage used for campaign measurement, earned media analysis and syndication monitoring.
Business model & monetisation
The monetisation model is enterprise SaaS. Commercial mechanisms likely include annual or multi-year software subscriptions, modular pricing for specific solutions such as attribution, sponsorship measurement and earned media intelligence, API and data access fees, and premium charges tied to coverage, usage volume, analytics depth or international monitoring footprint.
- Platform subscriptions
- Enterprise SaaS contracts for media intelligence and measurement modules
- Attribution and analytics modules
- Modular upsell within software subscriptions
- API and data feeds
- Licensed access or usage-based data delivery
- Premium integrations and custom analytics
- Professional or add-on fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Kinetiq
What is Kinetiq?
Kinetiq is a B2B media intelligence platform that measures TV, sponsorship and broadcast exposure and links it to analytics and attribution outcomes.
Who uses Kinetiq?
Advertisers, media agencies, PR teams, broadcasters, rights holders, content owners and analytics teams use Kinetiq.
How does Kinetiq make money?
It primarily makes money through enterprise software subscriptions, add-on measurement modules, API access and data licensing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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