Kinetiq
Kinetiq is a b2B platform for TV, sponsorship and broadcast media measurement.
Analyst Perspective
Kinetiq is a private US-based B2B media intelligence company providing software for TV, broadcast and sponsorship measurement. Its platform tracks paid, earned and owned media exposure, detects brand appearances and content airings in near real time, and links exposure data to attribution and performance analysis for advertisers, agencies, broadcasters, rights holders and communications teams. The company generates revenue primarily through enterprise SaaS subscriptions to its measurement platform and related modules, with likely additional income from API access, data licensing and premium analytics. Its core value lies in proprietary monitoring infrastructure, content recognition, fingerprinting and watermarking capabilities, plus broad international channel coverage used for campaign measurement, earned media analysis and syndication monitoring.
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Key insights about Kinetiq
Category Differentiation
This company is a B2B media measurement and TV intelligence software vendor, not a consumer streaming platform, broadcaster or media buying agency. It should also be distinguished from generic business intelligence tools because its core focus is broadcast detection, attribution and syndication monitoring.
Kinetiq: About
Kinetiq operates a B2B software model built around a proprietary media measurement and intelligence platform. It ingests broadcast and related media signals, identifies advertisements, brand mentions and content airings, and converts that detection layer into analytics, attribution and reporting workflows. Customers pay for access to the platform, its measurement modules and associated data outputs because these tools help them quantify campaign impact, monitor earned media, verify sponsorship value and track content distribution.
How Kinetiq Works & Monetises
Business model analysis and core revenue streams
The monetisation model is enterprise SaaS. Commercial mechanisms likely include annual or multi-year software subscriptions, modular pricing for specific solutions such as attribution, sponsorship measurement and earned media intelligence, API and data access fees, and premium charges tied to coverage, usage volume, analytics depth or international monitoring footprint.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Kinetiq)
DAIVID & Kinetiq: BODYARMOR Boosted Coca‑Cola March Madness Visibility
On April 10, 2026, creator data provider DAIVID and media intelligence firm Kinetiq published an analysis of sports-drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments. The report documents Coca‑Cola’s switch of official NCAA sponsorship from POWERADE to BODYARMOR, and finds BODYARMOR aired 55% more often across the tournament than POWERADE did the year prior. The effect was strongest in the men’s tournament (71% increase in airings, 33% increase in creative volume; average airings per creative rose from 26 to 33.3). BODYARMOR represented 68% of detected sports‑drink ad airings in the men’s tournament. Creative effectiveness measures also favored BODYARMOR: its ads were more likely to induce cravings (+49% vs POWERADE; +79% vs average) and drove higher trust (+26% vs POWERADE). Kinetiq and DAIVID positioned these results as evidence that concentrated, higher‑frequency execution paired with effective creative delivered measurable gains.
Read original sourceTop Super Bowl LX Ads That Keep Winning Hearts
Kinetiq and creative-data provider DAIVID analysed post-game TV replay activity for Super Bowl LX commercials and identified which ads earned the most broadcast exposure in the 24 hours after the game. Using Kinetiq’s proprietary ad-fingerprinting technology, the study tracked partial replays (five seconds or longer) across US linear and streaming television (major English-speaking national networks, 210 U.S. DMAs and 15 streaming apps). Dunkin Donuts’
Read original sourceRevolutionizing TV Ads: Kinetiq and DAIVID's AI Partnership
Kinetiq and DAIVID announced a strategic partnership on March 27, 2025 to integrate DAIVID’s AI-powered creative testing into Kinetiq’s real-time TV intelligence network. The collaboration aims to measure not only where ads are seen, but why they drive engagement, by evaluating attention, emotional response, brand recall, and consumer intent at scale. The integrated solution combines facial coding, eye tracking, and survey data with computer vision and computer listening APIs to enable continuous, large-scale creative analysis across all TV advertising, delivering delivery metrics alongside creative impact insights to optimize media spend and creative effectiveness.
Read original sourceKinetiq: Frequently Asked Questions
What is Kinetiq?
Kinetiq is a B2B media intelligence platform that measures TV, sponsorship and broadcast exposure and links it to analytics and attribution outcomes.
Who uses Kinetiq?
Advertisers, media agencies, PR teams, broadcasters, rights holders, content owners and analytics teams use Kinetiq.
How does Kinetiq make money?
It primarily makes money through enterprise software subscriptions, add-on measurement modules, API access and data licensing.
Company Facts
- Founded
- 2010
- Headquarters
- 4387 W. Swamp Road #93, Doylestown, PA 18902
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- kinetiq.tv