DataMoire

DataMoire operates a B2B software-led measurement business. It provides a proprietary dashboard and survey-driven measurement modules that help clients track campaigns, validate audience targeting, test creatives, and run brand lift studies across digital channels. The platform creates value by consolidating campaign data, collecting first-party audience responses, and turning both into usable reporting and optimisation workflows. It is supplemented by managed operational support and training services for clients that need more hands-on execution.

DataMoire is a UK-based B2B measurement and audience insight software company founded in 2023. Its core product is a self-service dashboard that aggregates campaign analytics, tracking pixel data, and survey-based feedback into a single interface. Around that platform, it offers products for brand lift measurement, audience analysis, creative testing, and targeting validation, primarily for advertisers, media agencies, publishers, and research teams.

The business makes money through a hybrid model of SaaS platform access and related managed services. Clients appear to pay for dashboard access, campaign measurement workflows, custom studies, and support services such as campaign operations and onboarding. Its value proposition is that it combines direct audience feedback with cross-platform campaign analytics and gives clients access to both dashboards and raw data.