DataMoire
DataMoire is a b2B campaign measurement platform combining analytics with survey-based insights.
Analyst Perspective
DataMoire is a UK-based B2B measurement and audience insight software company founded in 2023. Its core product is a self-service dashboard that aggregates campaign analytics, tracking pixel data, and survey-based feedback into a single interface. Around that platform, it offers products for brand lift measurement, audience analysis, creative testing, and targeting validation, primarily for advertisers, media agencies, publishers, and research teams. The business makes money through a hybrid model of SaaS platform access and related managed services. Clients appear to pay for dashboard access, campaign measurement workflows, custom studies, and support services such as campaign operations and onboarding. Its value proposition is that it combines direct audience feedback with cross-platform campaign analytics and gives clients access to both dashboards and raw data.
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Key insights about DataMoire
Category Differentiation
DataMoire is a B2B campaign measurement and audience insight platform, not a consumer app or a general-purpose data broker. It is closer to a measurement and research workflow tool than to a DSP, SSP, or ad network.
DataMoire: About
DataMoire operates a B2B software-led measurement business. It provides a proprietary dashboard and survey-driven measurement modules that help clients track campaigns, validate audience targeting, test creatives, and run brand lift studies across digital channels. The platform creates value by consolidating campaign data, collecting first-party audience responses, and turning both into usable reporting and optimisation workflows. It is supplemented by managed operational support and training services for clients that need more hands-on execution.
How DataMoire Works & Monetises
Business model analysis and core revenue streams
DataMoire uses a hybrid SaaS and service-fee model. Revenue likely comes primarily from software access to its dashboard and measurement modules, with pricing tied to campaign usage, studies conducted, survey volume, or account access. Additional revenue comes from managed campaign support through Data Guide and onboarding or enablement services through Data Teach.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
DataMoire: Frequently Asked Questions
What is DataMoire?
DataMoire is a UK-based B2B platform for campaign measurement, audience research, brand lift studies, creative testing, and targeting validation.
Who uses DataMoire?
Its users are advertisers, brand marketers, media agencies, publishers, research teams, media planners, and creative teams that need campaign insight and survey-based measurement.
How does DataMoire make money?
It makes money through software access to its measurement dashboard and modules, plus paid managed services and training.
Company Facts
- Founded
- 2023
- Headquarters
- 124 City Road, London, United Kingdom, EC1V 2NX
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- datamoire.com