DataMoire
B2B campaign measurement platform combining analytics with survey-based insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DATAMOIRE LIMITED
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 124 City Road, London, United Kingdom, EC1V 2NX
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- datamoire.com
What DataMoire does
DataMoire operates a B2B software-led measurement business. It provides a proprietary dashboard and survey-driven measurement modules that help clients track campaigns, validate audience targeting, test creatives, and run brand lift studies across digital channels. The platform creates value by consolidating campaign data, collecting first-party audience responses, and turning both into usable reporting and optimisation workflows. It is supplemented by managed operational support and training services for clients that need more hands-on execution.
Category differentiation
DataMoire is a B2B campaign measurement and audience insight platform, not a consumer app or a general-purpose data broker. It is closer to a measurement and research workflow tool than to a DSP, SSP, or ad network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DataMoire is a UK-based B2B measurement and audience insight software company founded in 2023. Its core product is a self-service dashboard that aggregates campaign analytics, tracking pixel data, and survey-based feedback into a single interface. Around that platform, it offers products for brand lift measurement, audience analysis, creative testing, and targeting validation, primarily for advertisers, media agencies, publishers, and research teams. The business makes money through a hybrid model of SaaS platform access and related managed services. Clients appear to pay for dashboard access, campaign measurement workflows, custom studies, and support services such as campaign operations and onboarding. Its value proposition is that it combines direct audience feedback with cross-platform campaign analytics and gives clients access to both dashboards and raw data.
Business model & monetisation
DataMoire uses a hybrid SaaS and service-fee model. Revenue comes primarily from software access to its dashboard and measurement modules, with pricing tied to campaign usage, studies conducted, survey volume, or account access. Additional revenue comes from managed campaign support through Data Guide and onboarding or enablement services through Data Teach.
- Measurement dashboard access
- Software Subscription
- Brand lift, audience analysis, and creative testing studies
- Software Subscription
- Managed campaign support
- Service Fee
- Training and onboarding
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
DATAMOIRE BILISIM A.S.
IAB vendor record: 1512
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8, 9, 10
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about DataMoire
What is DataMoire?
DataMoire is a UK-based B2B platform for campaign measurement, audience research, brand lift studies, creative testing, and targeting validation.
Who uses DataMoire?
Its users are advertisers, brand marketers, media agencies, publishers, research teams, media planners, and creative teams that need campaign insight and survey-based measurement.
How does DataMoire make money?
It makes money through software access to its measurement dashboard and modules, plus paid managed services and training.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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