AdGrid
Publisher monetisation software for ad stack control and programmatic revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdGrid Media, Inc.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 42 Edgewood Road, Scarsdale, New York 10583, United States
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adgrid.io
What AdGrid does
AdGrid operates a B2B adtech model centred on publisher monetisation software and related services. It provides infrastructure that helps publishers control header bidding, manage inventory demand, optimise yield, syndicate content and inventory, and deploy interactive ad formats. Value is created by reducing engineering dependency, improving monetisation efficiency, and giving publishers and buyers direct access to curated inventory and campaign controls. The company also extends beyond pure software through managed support and implementation assistance.
Category differentiation
AdGrid is a publisher monetisation and ad operations technology company, not a general digital agency or consumer advertising brand. It should also be distinguished from broader enterprise grid software or unrelated companies using similar naming.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdGrid is a US-based adtech company focused on publisher monetisation infrastructure. Its product set spans a publisher-side wrapper for no-code ad stack control, an SSP, a self-serve ad marketplace, rich media creative tools, syndication products, and lightweight implementation tooling for WordPress publishers. The company serves digital publishers, media owners, ad operations teams, advertisers, and agencies, with a particular emphasis on helping publishers manage programmatic monetisation without heavy engineering involvement. The business makes money primarily through software fees, managed support, and usage-linked advertising charges. Its stated pricing model combines flat-fee SaaS for ad stack management with transparent impression- or spend-based billing for marketplace activity. AdGrid positions itself as a publisher-first, transparent alternative to larger monetisation and header bidding vendors, although available data also indicates it became part of Snackable Media.
Business model & monetisation
AdGrid monetises through a mix of SaaS subscription pricing, managed service fees, and usage-based billing tied to ad delivery. Its Wrapper product uses a flat-fee model based on volume, while the Marketplace applies monthly charges linked to impressions and spend. Additional revenue comes from implementation support, ongoing consulting, and publisher monetisation tooling rather than pure media arbitrage.
- Wrapper platform fees
- Flat-fee SaaS subscription based on volume
- Marketplace billing
- Usage-based charges tied to impressions and spend
- Managed support and consulting
- Service fee / retainer
- Implementation and integration support
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adgrid Media, LLC
IAB vendor record: 1333
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2
- Indexed sellers.json entries
- 133 · adgrid.io
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdGrid
What is AdGrid?
AdGrid is an adtech platform focused on publisher monetisation, offering tools such as a wrapper, SSP, marketplace, rich media suite, and syndication capabilities.
Who uses AdGrid?
Its main users are digital publishers, media companies, ad operations teams, and, for selected products, advertisers, agencies, and media buyers.
How does AdGrid make money?
It makes money through software subscription fees, managed support services, and usage-based billing linked to impressions and campaign spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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