Protected by Mediaocean
Ad verification software for fraud, brand safety and attention measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- protected.media
What Protected by Mediaocean does
The company provides B2B adtech software that measures and protects digital advertising quality. It creates value by helping buyers and sellers reduce invalid traffic, avoid unsafe placements, validate viewability and attention, and assess supply quality in difficult environments such as CTV and walled gardens. Revenue is generated through recurring enterprise software agreements and usage-linked verification fees, with the product suite increasingly benefiting from distribution and bundling via Mediaocean.
Category differentiation
This is an ad verification and measurement business, not a media buying platform or an agency. It should also be distinguished from general cybersecurity vendors, although its fraud methodology draws on cybersecurity techniques.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Protected by Mediaocean is an ad verification and measurement software business focused on digital media quality. Its products cover invalid traffic detection, brand safety, viewability and attention measurement, supply quality analysis, CTV and walled-garden verification, and reporting. The platform is sold to advertisers, agencies, publishers, programmatic buyers and ad operations teams that need independent measurement and fraud prevention across web, app, CTV and retail media environments. The company generates revenue through B2B software contracts, typically tied to media activity, impression volumes, verification events and bundled enterprise modules. Since being acquired by Mediaocean, it also appears positioned as part of a broader enterprise media workflow offering, which can improve distribution through cross-sell into Mediaocean’s advertiser and agency base.
Company news briefing
Briefing updated:
Protected by Mediaocean has expanded its verification capabilities through a strategic partnership with Meta for Threads ads and a direct integration with Basis to deliver real-time media quality signals. Under the oversight of newly appointed Mediaocean President and COO Iván Markman, the unit is formalising its leadership structure, led by CEO Asaf Greiner. Furthermore, Mediaocean plans to integrate the agentic NIVO AI layer into the Protected unit to automate verification workflows, reinforcing its position within the parent company’s synchronised omnichannel infrastructure.
Business model & monetisation
The core monetisation model is B2B SaaS with usage-based verification pricing. Commercial terms are likely based on media spend, impression volume or verified events, with enterprise contracts bundling modules such as IVT detection, brand safety, viewability, attention, supply intelligence and reporting. Additional monetisation likely comes from premium integrations, advanced analytics and closed-environment verification for CTV, retail media and walled gardens, including bundled sales through Mediaocean relationships.
- Ad verification modules for IVT, brand safety and viewability
- Usage-based SaaS fees tied to impressions, events or media volumes
- Attention measurement and analytics
- Software subscription or module upsell within enterprise contracts
- CTV and closed-environment verification
- Premium verification pricing for harder-to-measure inventory
- Reporting and supply intelligence
- Bundled analytics and dashboard modules
- Mediaocean-led bundled enterprise deals
- Cross-sold platform packaging within parent ecosystem
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Protected Media LTD
IAB vendor record: 762
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Protected by Mediaocean
What is Protected by Mediaocean?
It is a B2B ad verification and measurement platform focused on fraud detection, brand safety, viewability, attention and supply quality.
Who uses Protected by Mediaocean?
Advertisers, media agencies, publishers, programmatic buyers, analytics teams and ad operations teams use it to assess and protect digital media quality.
How does Protected by Mediaocean make money?
It makes money through enterprise software contracts and usage-based verification fees, often bundling multiple measurement and protection modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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