Duration Media

Duration Media runs a B2B adtech model that combines curated media supply with proprietary optimisation and measurement products. On the demand side, it packages vetted publisher inventory into a premium marketplace for advertisers and agencies willing to pay for viewability, brand safety and verification. On the supply side, it offers publisher tooling such as VaaS to increase highly viewable inventory and improve CPMs. Value is created by improving media quality and monetisation outcomes for both buyers and sellers within the same ecosystem.

Duration Media is a private US adtech company that operates a curated premium publisher marketplace and related software for buying, measuring and improving highly viewable digital advertising inventory. Its products serve both demand-side customers such as advertisers, agencies and programmatic buyers, and supply-side customers such as digital publishers seeking higher-yield inventory and better viewability outcomes.

The company generates revenue through media transactions and platform-led monetisation tied to premium display and video inventory, alongside publisher monetisation tooling and reporting capabilities. Its offering is built around manually vetted publisher supply, duration-based viewability standards, fraud controls and campaign reporting, with an additional efficiency layer through Sequency that aims to reduce redundant adtech processes and improve campaign economics.