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DeepSee

Publisher intelligence and ad quality software for programmatic buyers.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
DeepSee.io
Entity type
COMPANY
Founded
2019
Headquarters
Los Angeles, California, United States
Company size
50–200
Market role
AdTech Vendor
Official website
deepsee.io

What DeepSee does

DeepSee operates a B2B adtech and data business built around a proprietary publisher intelligence dataset. It creates value by collecting and processing large volumes of site-level, content-level and ad-slot quality signals, then packaging those insights into software modules for risk scoring, compliance monitoring, ad quality analysis and list management. Customers use the platform to filter supply, monitor publisher quality and improve campaign decision-making. The business is supplemented by managed services that apply the same underlying data to strategy, research and technical integration work.

Category differentiation

DeepSee is not a consumer app or a generic analytics suite. It is a B2B adtech vendor focused on publisher intelligence, ad quality, compliance and contextual supply analysis for programmatic advertising.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

DeepSee is a private US adtech company focused on publisher intelligence, ad quality measurement, compliance monitoring and contextual analysis for programmatic advertising. Its core product set is sold as B2B software to advertisers, agencies, DSPs, ad operations teams and other ad-tech intermediaries that need to assess publisher quality, detect low-quality or fraudulent inventory, and apply domain-level controls before or during media buying. The company generates revenue primarily from SaaS subscriptions to its publisher intelligence platform and related modules, with additional income from managed services such as programmatic strategy, market research and bespoke data integrations. Its commercial value lies in providing privacy-first, site-level and content-level signals that help customers reduce wasted media spend, improve brand safety and compliance, and make better supply-path decisions across web, in-app and CTV environments.

Company news briefing

Briefing updated:

Under CEO Rocky Moss, DeepSee continues to expand its programmatic defences against made-for-advertising (MFA) networks and 'AI slop', with its blocklist exceeding 243,000 domains. Building on its role supporting partners like Index Exchange and Nexxen, the firm has advanced its verification capabilities through recent releases including the 'Verifiable App Inventory Playbook', new AI content flags, and an MCP server update. These enhancements reinforce its ongoing focus on supply-chain transparency and threat mitigation across web, mobile, and CTV environments.

Business model & monetisation

The primary monetisation model is enterprise SaaS subscription licensing for access to the Publisher Research Portal and associated modules such as compliance monitoring, ad-quality analytics, content insights and reporting lists. Pricing is likely contract-based and tiered by module access, data scope, seats, usage and integration requirements. Secondary revenue comes from service fees for programmatic strategy, market research, publisher quality assessments and bespoke data integrations, delivered on a project or retainer basis.

Publisher intelligence platform subscriptions
Software Subscription
Compliance and ad-quality analytics modules
Software Subscription
Programmatic strategy and market research services
Service Fee
Custom data integrations
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

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Questions about DeepSee

What is DeepSee?

DeepSee is a B2B adtech company that provides publisher intelligence, ad quality analytics, compliance monitoring and contextual analysis for programmatic media buying.

Who uses DeepSee?

Its users include advertisers, media agencies, DSPs, ad operations teams, brand safety teams, media planners and enterprise analytics teams.

How does DeepSee make money?

DeepSee makes money mainly through enterprise SaaS subscriptions for its publisher intelligence platform and through paid services such as strategy, research and data integrations.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

12 publicly documented primary sources and citations linked across the market graph.

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