Observed Signal · Aug 27, 2026 · Market Signal · Source: AudienceProject A/S · Impact: 3.5/5
Introducing AudienceProject Elevate 3.0: Clearer and more actionable campaign measurement for media owners
The featured article on AudienceProject's news page has been updated to announce the launch of Elevate 3.0, a new version of their campaign measurement solution offering clearer and more actionable insights for media owners.
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AI Digital Launches Elevate Marketing Intelligence
AI Digital has relaunched Elevate, an AI-powered marketing intelligence platform built on the company’s Open Garden Framework to unify research, planning, optimization and reporting across the digital ecosystem. Elevate centralizes cross-channel data (including Meta, Google, Amazon, YouTube, TikTok and 15+ DSPs), offers four core capabilities—Research, Plan, Optimization & Reporting and Advanced Analytics (MMM, path-to-conversion, AI campaign assistant)—and positions itself as a KPI-first, ecosystem-neutral “glass-box” alternative to walled gardens. The company claims up to 90% reductions in manual research/planning, 70% faster reporting, 20–30% lower data/planning expenses, cookieless targeting with 95%+ confidence on key metrics, and uses 200+ expert auditors alongside its AI. Stephen Magli, CEO of AI Digital, is quoted describing Elevate’s goal to remove black-box decisioning and give agencies transparent, KPI-aligned intelligence. This relaunch expands on earlier reporting about Elevate’s initial launch and early adopter use cases.
AudienceProject, xpln.ai Launch Cross-Media Attentive Reach
AudienceProject, a European measurement specialist founded in Copenhagen in 2009, and xpln.ai (founded in France in 2022), an attention intelligence platform, have partnered to offer advertisers and agencies a new KPI: deduplicated attentive reach. This metric combines AudienceProject's deduplicated reach and frequency data with xpln.ai's attention rates, showing how many people reached actually engaged with the ad. Attention values are estimated using eye-tracking data, contextual signals, and predictive models. The solution provides insights into total attentive reach, incremental channel contribution, and cost per 1,000 attentively reached people. Initially available in nine European markets (Germany, UK, France, Italy, Spain, Sweden, Denmark, Norway, Finland), with Canada and Mexico planned.
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