Observed Signal · Aug 27, 2026 · Market Signal · Source: AudienceProject A/S · Impact: 3.5/5
AudienceProject introduces Elevate 3.0, appoints Nicklas Jakobsen as Solutions Director Nordics, and partners with Video Futures Collective in Australia
The AudienceProject blog features the launch of Elevate 3.0, described as clearer and more actionable campaign measurement for media owners, alongside new press releases announcing the appointment of former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics and a collaboration with Video Futures Collective to bring independent cross-media audience measurement to Australia.
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AudienceProject, xpln.ai Launch Cross-Media Attentive Reach
AudienceProject, a European measurement specialist founded in Copenhagen in 2009, and xpln.ai (founded in France in 2022), an attention intelligence platform, have partnered to offer advertisers and agencies a new KPI: deduplicated attentive reach. This metric combines AudienceProject's deduplicated reach and frequency data with xpln.ai's attention rates, showing how many people reached actually engaged with the ad. Attention values are estimated using eye-tracking data, contextual signals, and predictive models. The solution provides insights into total attentive reach, incremental channel contribution, and cost per 1,000 attentively reached people. Initially available in nine European markets (Germany, UK, France, Italy, Spain, Sweden, Denmark, Norway, Finland), with Canada and Mexico planned.
Introducing AudienceProject Elevate 3.0: Clearer and more actionable campaign measurement for media owners
The featured article on AudienceProject's news page has been updated to announce the launch of Elevate 3.0, a new version of their campaign measurement solution offering clearer and more actionable insights for media owners.
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