INFOnline
INFOnline is a german digital audience measurement provider for publishers and media buyers.
Analyst Perspective
INFOnline is a German B2B measurement software provider focused on digital audience and usage measurement for websites, apps and streaming environments. Its products deliver census-level and pseudonymous reach data, reporting and customer portal access for publishers, media companies, advertisers, agencies and market researchers. The company is positioned as an independent, privacy-compliant measurement provider and its data are used as part of the official digital media currency for IVW in Germany and ÖWA in Austria. The business makes money by licensing measurement and reporting infrastructure to media market participants and related industry bodies. Its commercial value comes from providing standardised, auditable and recognised reach metrics that support media planning, verification, benchmarking and commercial decision-making, particularly for publishers that need certified audience data.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about INFOnline
Category Differentiation
INFOnline is a digital audience measurement provider, not a general web analytics tool for consumer use and not a publisher or media owner itself. It is distinct from global analytics vendors because its positioning is tied to independent, auditable market-standard reach measurement in Germany and Austria.
INFOnline: About
INFOnline operates a B2B software and data infrastructure model centred on audience measurement. It embeds measurement technology into publisher properties, processes reach and usage data, and delivers standardised reports and portal access to clients. Value is created by producing trusted, privacy-compliant measurement outputs that are recognised by market bodies and usable across planning, verification and reporting workflows.
How INFOnline Works & Monetises
Business model analysis and core revenue streams
INFOnline primarily monetises through B2B SaaS-style licensing and recurring service fees for audience measurement, reporting access and related client tooling. Pricing is likely tied to scope of measurement such as number of properties, traffic scale, platform complexity and reporting requirements. Its status as an official measurement partner for IVW and ÖWA strengthens retention and supports infrastructure-like recurring revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (INFOnline)
Twitch.tv mit beeindruckenden Video-Abrufzahlen
An industry overview in Adzine analyzes Twitch.tv's video traffic in Germany, comparing it with other portals. According to IVW's December data, Twitch.tv recorded 133.92 million video visits, vastly surpassing MyVideo (24.39 million) and Bild.de (21.57 million). The piece notes strong mobile engagement for Twitch.tv, while AGOF data show a relatively small net reach (1.82 million unique users) for July–September. Seven.One reports Twitch.tv Mobile (apps and mobile site) with over 107 million visits and 1.7 million video views; overall, around 1 million mobile unique users use the apps and about 1.2 million use apps plus the mobile site. Seven.One handles advertising sales in Germany. The article also recalls Amazon’s $970 million acquisition of Twitch in 2014 after Google withdrew, and references IVW 2.0 and AGOF rankings for online video offerings in December.
Read original sourceIVW merges mobile and classic traffic in one listing
IVW, the German media measurement body, updated its category system to 2.0, combining traffic data from mobile apps, mobile websites, and Connected TV with traditional online media. The shift follows a prior move about five years ago from Page Impressions to Unique Visits, and is described as the first major change since then. Under the new framework, IVW will report traffic across offerings by content form (image, text, audio, video) and unify delivery channels, including Connected TV. The change relies on INFOnline's Skalierbare Zentrale Messsystem (SZM) to measure traffic for IVW-approved properties, enabling a single, transparent traffic breakdown. Dr. Kau Kuhlmann, IVW's head of digital media and deputy managing director, says the update reflects evolving digital consumption patterns as media brands deliver content online and on mobile across phones and tablets. The article cites Digibuzz as the source and is authored by Heiko Sellin.
Read original sourceINFOnline: Frequently Asked Questions
What is INFOnline?
INFOnline is a German B2B provider of digital audience and usage measurement software and reporting used across websites, apps and streaming services.
Who uses INFOnline?
Its users are mainly publishers, media companies, advertisers, agencies and market researchers that need standardised reach and usage data.
How does INFOnline make money?
It earns revenue from recurring B2B licensing and service fees for measurement, reporting and client access tools.
Company Facts
- Founded
- 2002
- Headquarters
- Rathausgasse 1, D-12529 Schönefeld
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- infonline.de