INFOnline
Certified digital audience measurement for German-speaking media markets.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INFOnline GmbH
- Entity type
- COMPANY
- Founded
- 2002
- Headquarters
- Rathausgasse 1, D-12529 Schönefeld
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- infonline.de
What INFOnline does
INFOnline operates a B2B measurement infrastructure model. It collects and processes privacy-compliant census and pseudonymous usage data from clients’ digital properties, standardises that data into auditable market metrics, and distributes those outputs through dashboards, reporting tools and APIs. Value is created by providing a trusted measurement layer that publishers and media market participants use for audience reporting, planning, benchmarking and monetisation. Revenue is generated from recurring platform access, measurement services, implementation tooling and usage-based API access.
Category differentiation
INFOnline is not a general web analytics tool for consumer marketers and it is not a publisher itself. It is a B2B audience measurement infrastructure provider focused on certified digital usage metrics for the German-speaking media market.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
INFOnline GmbH is a German B2B measurement software provider that supplies digital audience and usage measurement for publishers, media companies, agencies, advertisers and research organisations. Its core platform delivers census-based, privacy-compliant measurement across web, app and streaming environments, combining anonymous cookieless measurement with pseudonymous analytics. The company also provides reporting, implementation and API access layers that embed its measurement outputs into client workflows and industry reporting. The company makes money through recurring software and data-access fees tied to measurement services, platform access and API usage. INFOnline occupies a critical infrastructure role in the German and Austrian media markets because its certified metrics are used as an official reference standard through its partnerships with IVW and ÖWA. Since August 2024, INFOnline has operated under SaaS.group ownership while remaining active as a specialist measurement provider.
Business model & monetisation
INFOnline monetises through recurring subscription fees for its measurement platform and related tools, supplemented by usage-based charges for programmatic data access. Core measurement services are sold on contractual recurring terms, while add-on capabilities such as the Reporting API use a hybrid commercial model with a one-off setup fee and monthly access fees that scale with API call volumes. The company also monetises certified reporting, platform access and integration functionality as part of its measurement stack.
- Core measurement platform contracts
- Software Subscription
- Reporting and dashboard access
- Software Subscription
- Reporting API access
- Pay-per-Use
- Implementation and setup services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
INFOnline GmbH
IAB vendor record: 730
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 8
- Declared feature IDs
- 2, 3
Products & market categories
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about INFOnline
What is INFOnline?
INFOnline is a German B2B provider of certified digital audience and usage measurement for publishers, agencies, advertisers and research bodies.
Who uses INFOnline?
Its users are publishers, media companies, agencies, advertisers, analysts, developers and data teams that need official, privacy-compliant metrics across web, app and streaming properties.
How does INFOnline make money?
It earns recurring revenue from measurement platform contracts, reporting tools and client portal access, plus setup and usage-based fees for services such as its Reporting API.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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