INFOnline

Twitch.tv mit beeindruckenden Video-Abrufzahlen

An industry overview in Adzine analyzes Twitch.tv's video traffic in Germany, comparing it with other portals. According to IVW's December data, Twitch.tv recorded 133.92 million video visits, vastly surpassing MyVideo (24.39 million) and Bild.de (21.57 million). The piece notes strong mobile engagement for Twitch.tv, while AGOF data show a relatively small net reach (1.82 million unique users) for July–September. Seven.One reports Twitch.tv Mobile (apps and mobile site) with over 107 million visits and 1.7 million video views; overall, around 1 million mobile unique users use the apps and about 1.2 million use apps plus the mobile site. Seven.One handles advertising sales in Germany. The article also recalls Amazon’s $970 million acquisition of Twitch in 2014 after Google withdrew, and references IVW 2.0 and AGOF rankings for online video offerings in December.

IVW merges mobile and classic traffic in one listing

IVW, the German media measurement body, updated its category system to 2.0, combining traffic data from mobile apps, mobile websites, and Connected TV with traditional online media. The shift follows a prior move about five years ago from Page Impressions to Unique Visits, and is described as the first major change since then. Under the new framework, IVW will report traffic across offerings by content form (image, text, audio, video) and unify delivery channels, including Connected TV. The change relies on INFOnline's Skalierbare Zentrale Messsystem (SZM) to measure traffic for IVW-approved properties, enabling a single, transparent traffic breakdown. Dr. Kau Kuhlmann, IVW's head of digital media and deputy managing director, says the update reflects evolving digital consumption patterns as media brands deliver content online and on mobile across phones and tablets. The article cites Digibuzz as the source and is authored by Heiko Sellin.