INFOnline

INFOnline operates a B2B software and data infrastructure model centred on audience measurement. It embeds measurement technology into publisher properties, processes reach and usage data, and delivers standardised reports and portal access to clients. Value is created by producing trusted, privacy-compliant measurement outputs that are recognised by market bodies and usable across planning, verification and reporting workflows.

INFOnline is a German B2B measurement software provider focused on digital audience and usage measurement for websites, apps and streaming environments. Its products deliver census-level and pseudonymous reach data, reporting and customer portal access for publishers, media companies, advertisers, agencies and market researchers. The company is positioned as an independent, privacy-compliant measurement provider and its data are used as part of the official digital media currency for IVW in Germany and ÖWA in Austria.

The business makes money by licensing measurement and reporting infrastructure to media market participants and related industry bodies. Its commercial value comes from providing standardised, auditable and recognised reach metrics that support media planning, verification, benchmarking and commercial decision-making, particularly for publishers that need certified audience data.