Madhive

MadHive operates an enterprise advertising technology platform centred on CTV and local omnichannel media. Its core value creation comes from providing a unified operating system that supports planning, activation, optimisation, verification and measurement for advertisers and media sellers, with a particular focus on local TV and household-level targeting. The platform integrates a full-stack DSP, access to third-party audience segments, first-party data onboarding, cross-screen measurement and proprietary fraud prevention, as well as an AI layer that automates media sales and campaign workflows.

Economically, the business is driven by advertising budgets executed through its platform. It captures value via media economics (take rate or margin on CPM-based buying), enterprise contracts for platform access and white-label/managed solutions, and fees for ancillary capabilities such as data marketplace access, workflow tooling (including the Frequence solution), measurement and brand-safety/fraud guarantees. By combining planning, sales enablement, activation and measurement for local media in one stack, it aims to reduce operational overhead for broadcasters and agencies and concentrate more spend within its ecosystem.

MadHive, Inc. is a US-based connected TV (CTV) and omnichannel advertising software provider focused on local media and TV advertising. The company offers a full-stack programmatic platform, including a demand-side platform (DSP), data marketplace, workflow automation and measurement tools, along with an AI layer that automates planning, sales proposals, audience creation and optimisation across the campaign lifecycle.

MadHive primarily serves broadcasters, local media owners, publishers, agencies and enterprise media teams that sell or buy CTV/OTT and related omnichannel campaigns. It earns revenue from media spend flowing through its DSP (CPM-based buying and associated take rates or platform fees), enterprise platform and workflow licensing, data and measurement services, and fraud and verification solutions, now enhanced by the acquisition of omnichannel workflow software provider Frequence.