Madhive

Madhive operates a B2B adtech platform model centred on programmatic CTV media execution. It creates value by unifying campaign planning, activation, audience data, measurement, and optimisation in one operating system for TV and streaming. This reduces workflow fragmentation for agencies, brands, broadcasters, and local media operators while improving control over targeting, forecasting, reporting, and inventory access. The business likely compounds value through deeper workflow integration, higher media throughput, and attach rates for premium modules such as data, white-label deployment, and AI-led optimisation.

Madhive is a B2B advertising technology company offering a full-stack programmatic platform for connected TV and streaming advertising. Its platform combines planning, activation, measurement, data onboarding, and AI-driven optimisation, with a clear emphasis on local and regional CTV use cases. Customers include advertisers, agencies, broadcasters, local media companies, and enterprise media teams using the software to plan and run video advertising campaigns across streaming inventory.

The company appears to generate revenue through a mix of software access and transaction-linked adtech monetisation. As a DSP-oriented platform, it likely earns a take-rate on media spend flowing through the system, supplemented by enterprise platform fees, white-label deployments, integration services, managed support, and data-related revenues from its marketplace and audience activation capabilities.