Madhive
CTV advertising platform for local and regional programmatic campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- madhive.com
What Madhive does
Madhive operates a B2B adtech platform model centred on programmatic CTV media execution. It creates value by unifying campaign planning, activation, audience data, measurement, and optimisation in one operating system for TV and streaming. This reduces workflow fragmentation for agencies, brands, broadcasters, and local media operators while improving control over targeting, forecasting, reporting, and inventory access. The business likely compounds value through deeper workflow integration, higher media throughput, and attach rates for premium modules such as data, white-label deployment, and AI-led optimisation.
Category differentiation
Madhive is not a consumer streaming service or media owner; it is a B2B adtech platform for buying, planning, measuring, and integrating CTV advertising. It is distinct from generalist DSPs through its stated focus on local and regional TV and streaming workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Madhive is a B2B advertising technology company offering a full-stack programmatic platform for connected TV and streaming advertising. Its platform combines planning, activation, measurement, data onboarding, and AI-driven optimisation, with a clear emphasis on local and regional CTV use cases. Customers include advertisers, agencies, broadcasters, local media companies, and enterprise media teams using the software to plan and run video advertising campaigns across streaming inventory. The company generates revenue through a mix of software access and transaction-linked adtech monetisation. As a DSP-oriented platform, it earns a take-rate on media spend flowing through the system, supplemented by enterprise platform fees, white-label deployments, integration services, managed support, and data-related revenues from its marketplace and audience activation capabilities.
Company news briefing
Briefing updated:
Madhive continues to advance its enterprise intelligence capabilities through its Maverick AI agent suite, which utilises proprietary data for automated campaign management. Building on the leadership of CFO Luke Valvano, the company has strengthened its omnichannel programmatic footprint by integrating with GSTV via the Shinka mediation layer. This partnership provides Madhive with agnostic connectivity to GSTV’s national video network, enabling real-time bid transparency and enhanced operational efficiency for programmatic demand activation across digital out-of-home assets.
Business model & monetisation
Madhive monetises through a blended adtech and software model. The core revenue stream is a percentage take-rate or platform margin on media spend transacted through its DSP and campaign activation stack. Additional revenue comes from SaaS-style platform access for enterprise users, white-label licensing, integration and implementation work, managed service support, audience data and marketplace usage fees, and premium optimisation capabilities attached to its AI layer.
- Programmatic media spend fees through DSP activation
- Percentage take-rate on transacted media spend
- Platform access and enterprise software usage
- SaaS / software subscription or contracted platform fees
- White-label deployment and integrations
- Service fee / retainer or enterprise implementation contract
- Audience data and marketplace usage
- Data access and activation fees
- AI optimisation add-ons
- Premium software feature or bundled enterprise pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Ad Operations Specialist - Programmatic Buying(Senior) | Operations | — | |
| Manager, Inventory Partnerships and Operations(Lead) | Business Development | — | |
| Data Analytics Manager(Lead) | Business Development | — | |
| Senior Ad Operations Specialist - SEM(Senior) | Operations | — | |
| Sr. Director, Product Marketing(Executive) | Marketing | — |
Explore company relationships
Questions about Madhive
What is Madhive?
Madhive is a B2B programmatic advertising platform focused on connected TV and streaming, with tools for planning, activation, measurement, data onboarding, and optimisation.
Who uses Madhive?
Its users are advertisers, agencies, broadcasters, local media companies, media planners, media buyers, analytics teams, and enterprise ad operations teams running CTV campaigns.
How does Madhive make money?
It likely earns revenue from media-spend take-rates, enterprise software fees, white-label and integration work, managed services, and data or optimisation add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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