Observed Signal · Oct 23, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Madhive Partners with AdImpact for Local Spend Intelligence
Madhive, an advertising platform for local performance, has announced a partnership with AdImpact to integrate competitive advertising spend data into its local media ecosystem. The partnership will give broadcasters, agencies, and local advertisers detailed insights into advertiser investments across linear TV and connected TV (CTV). AdImpact provides coverage across 41,000 zip codes and 210 markets, with data on market share by advertiser, network, station, streaming app, and market. The data will be integrated into Madhive's local intelligence layer, Maverick AI, which uses over a decade of campaign and market insights. This initiative aims to help clients identify untapped revenue opportunities and plan more strategically, particularly relevant ahead of the 2026 midterm elections. BIA Advisory Services projects U.S. local advertising spending to reach $186.1 billion in 2026, making competitive intelligence increasingly vital for local media sellers and buyers as budgets shift toward streaming.
This partnership brings critical competitive spend data to local media, enhancing targeting and planning capabilities for advertisers and publishers, which is significant for the AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Madhive partners with AdImpact to integrate competitive spend data into its local media platform.
- AdImpact's data covers 41,000 zip codes and 210 markets across broadcast, cable, and streaming.
- The data is added to Madhive's local intelligence layer, Maverick AI.
- BIA Advisory Services projects U.S. local ad spend to reach $186.1 billion in 2026.
- The partnership aims to help local media sellers and buyers plan omnichannel campaigns more effectively.
Connected Companies & Entities
1 Entity mapped“Madhive, the only advertising platform purpose built for local performance, announced today that it has partnered with AdImpact...”
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