Improve Digital
Improve Digital is a european adtech platform for SSP, marketplace and publisher yield.
Analyst Perspective
Improve Digital is an adtech vendor operating within Azerion that provides programmatic advertising infrastructure for the buy and sell sides of digital media. Its core products include an SSP for publishers, a curated marketplace for advertisers and media buyers, and a managed yield solution for publishers that want outsourced monetisation support. The platform supports web, mobile and CTV inventory, including header bidding, auction management, private marketplace deals and reporting. The company generates revenue through a hybrid of software access, transaction-based take-rates on programmatic media traded through its platform and managed service fees tied to monetisation performance. Its direct customers are digital publishers, app developers, media owners, advertisers, agencies and programmatic buyers, with a clear operational focus on European markets and local market presence including Germany.
Analyst Signal Briefing
Archived (Stand: 11 Jul 2026)No strategic news signals detected in the last 90 days.
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Key insights about Improve Digital
Category Differentiation
Improve Digital is an adtech infrastructure and publisher monetisation business, not a general digital marketing agency. It is also not a standalone consumer media brand; it operates as a product within Azerion.
Improve Digital: About
Improve Digital operates a B2B adtech platform model combining supply-side infrastructure, curated media trading and managed monetisation services. It creates value by helping publishers increase fill, competition and yield across programmatic inventory, while giving buyers access to curated supply and more transparent transaction paths. The integrated platform structure lets it monetise both software usage and the flow of media spend across its ecosystem.
How Improve Digital Works & Monetises
Business model analysis and core revenue streams
Improve Digital monetises through a combination of SaaS platform fees, percentage take-rates on programmatic transactions and managed-service revenue share. The SSP earns fees on inventory sold through auctions and deal workflows. The Marketplace captures buyer-side fees or trading margin on curated supply transactions. The Yield product is sold as a managed monetisation service, typically tied to revenue share or performance-based monetisation uplift.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Improve Digital)
Simon Rose named Head of Publishers DACH at LiveRamp
LiveRamp is strengthening its publisher business in the DACH region by expanding local teams and leadership with the immediate appointment of Simon Rose as Head of Publishers DACH. Rose, who joined LiveRamp in May 2026 from TargetVideo, brings more than 20 years’ experience at Improve Digital, Traffective and TargetVideo and will lead relationships with publishers, broadcasters and media companies across Germany, Austria and Switzerland. He will drive first‑party data strategies, data collaboration, data clean rooms and identity solutions to help publishers monetize and collaborate while preserving privacy. The hire complements Regional Vice President Sylwia Iwanejko‑Sajewska’s role leading brands and commerce media sales in DACH; together they will deepen cooperation between publishers, brands and commerce‑media partners as part of LiveRamp’s regional growth and data‑ecosystem investment.
Read original sourceImprove Digital: Frequently Asked Questions
What is Improve Digital?
Improve Digital is Azerion's adtech platform offering an SSP, curated marketplace and managed publisher monetisation services across web, mobile and CTV.
Who uses Improve Digital?
Digital publishers, app developers, media owners, advertisers, agencies and programmatic media buyers use Improve Digital's platform and services.
How does Improve Digital make money?
It earns revenue from platform fees, take-rates on programmatic transactions and managed-service monetisation fees tied to publisher yield.
Company Facts
- Headquarters
- Netherlands
- Core Segment
- AdTech Vendor
- Official Link
- improvedigital.com