Improve Digital
European adtech platform for SSP, marketplace and publisher yield.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Netherlands
- Market role
- AdTech Vendor
- Official website
- improvedigital.com
What Improve Digital does
Improve Digital operates a B2B adtech platform model combining supply-side infrastructure, curated media trading and managed monetisation services. It creates value by helping publishers increase fill, competition and yield across programmatic inventory, while giving buyers access to curated supply and more transparent transaction paths. The integrated platform structure lets it monetise both software usage and the flow of media spend across its ecosystem.
Category differentiation
Improve Digital is an adtech infrastructure and publisher monetisation business, not a general digital marketing agency. It is also not a standalone consumer media brand; it operates as a product within Azerion.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Improve Digital is an adtech vendor operating within Azerion that provides programmatic advertising infrastructure for the buy and sell sides of digital media. Its core products include an SSP for publishers, a curated marketplace for advertisers and media buyers, and a managed yield solution for publishers that want outsourced monetisation support. The platform supports web, mobile and CTV inventory, including header bidding, auction management, private marketplace deals and reporting. The company generates revenue through a hybrid of software access, transaction-based take-rates on programmatic media traded through its platform and managed service fees tied to monetisation performance. Its direct customers are digital publishers, app developers, media owners, advertisers, agencies and programmatic buyers, with a clear operational focus on European markets and local market presence including Germany.
Business model & monetisation
Improve Digital monetises through a combination of SaaS platform fees, percentage take-rates on programmatic transactions and managed-service revenue share. The SSP earns fees on inventory sold through auctions and deal workflows. The Marketplace captures buyer-side fees or trading margin on curated supply transactions. The Yield product is sold as a managed monetisation service, typically tied to revenue share or performance-based monetisation uplift.
- SSP transaction fees
- Percentage Take-Rate
- Marketplace media trading fees
- Percentage Take-Rate
- Managed yield services
- Service Fee
- Platform access and software usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Improve Digital
IAB vendor record: 253
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 9
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 27,112 · improvedigital.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Simon Rose named Head of Publishers DACH at LiveRamp
Hiring · Recorded impact score: 2/5
LiveRamp is strengthening its publisher business in the DACH region by expanding local teams and leadership with the immediate appointment of Simon Rose as Head of Publishers DACH. Rose, who joined LiveRamp in May 2026 from TargetVideo, brings more than 20 years’ experience at Improve Digital, Traffective and TargetVideo and will lead relationships with publishers, broadcasters and media companies across Germany, Austria and Switzerland. He will drive first‑party data strategies, data collaboration, data clean rooms and identity solutions to help publishers monetize and collaborate while preserving privacy. The hire complements Regional Vice President Sylwia Iwanejko‑Sajewska’s role leading brands and commerce media sales in DACH; together they will deepen cooperation between publishers, brands and commerce‑media partners as part of LiveRamp’s regional growth and data‑ecosystem investment.
- Simon Rose appointed Head of Publishers DACH at LiveRamp, effective immediately; he joined in May 2026 from TargetVideo.
- Rose brings more than 20 years' experience across Improve Digital, Traffective and TargetVideo.
Explore company relationships
Questions about Improve Digital
What is Improve Digital?
Improve Digital is Azerion's adtech platform offering an SSP, curated marketplace and managed publisher monetisation services across web, mobile and CTV.
Who uses Improve Digital?
Digital publishers, app developers, media owners, advertisers, agencies and programmatic media buyers use Improve Digital's platform and services.
How does Improve Digital make money?
It earns revenue from platform fees, take-rates on programmatic transactions and managed-service monetisation fees tied to publisher yield.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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