zMaticoo
Mobile-first programmatic ad platform for in-app buying and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2011
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- zmaticoo.com
What zMaticoo does
The business is a full-stack programmatic advertising platform. On the demand side, it helps advertisers and agencies buy mobile app inventory through automated bidding and campaign optimisation. On the supply side, it helps app publishers monetise inventory through SDK integrations, real-time bidding, header bidding, and yield management. Its ad exchange links both sides of the market, allowing the company to participate across multiple layers of the transaction and capture value from media trading flows.
Category differentiation
zMaticoo is not a consumer app or a pure media agency. It is a mobile-focused programmatic ad tech platform spanning DSP, SSP, exchange, and SDK functions within the eclicktech group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
zMaticoo is a B2B mobile programmatic advertising platform operating under eclicktech. It offers an integrated ad tech stack spanning a demand-side platform for advertisers and agencies, a supply-side platform for app publishers, an ad exchange that matches supply and demand, and an SDK that allows mobile apps to connect directly to its monetisation infrastructure. The company makes money primarily by taking a share of media spend and transaction flows across programmatic buying, publisher monetisation, and exchange activity. Its direct customers are advertisers, media agencies, app publishers, app developers, and ad operations teams rather than end consumers. The product footprint and positioning suggest a mobile-first ad tech vendor with particular strength in in-app inventory monetisation and a stated emphasis on APAC supply.
Business model & monetisation
zMaticoo monetises through programmatic transaction economics rather than consumer subscriptions. The DSP likely generates revenue via a percentage of media spend and buying-side margin; the SSP and SDK support publisher revenue-share arrangements tied to impressions, auction clears, clicks, or other campaign outcomes; and the exchange monetises through auction-based take rates between supply and demand. Platform access is embedded within the trading relationship, making its model a mix of percentage take-rate and media margin, with some software-style platform value layered into the workflow.
- DSP media buying
- Percentage of advertiser media spend and trading margin
- SSP publisher monetisation
- Revenue share or take-rate on monetised inventory
- Ad exchange transactions
- Auction-based transaction fees and spread capture
- SDK-enabled monetisation
- Indirect revenue share from connected app inventory
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ZMATICOO INC
IAB vendor record: 803
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 926 · zmaticoo.com
Products & market categories
Media Channel
Ad Format
Competitors & alternatives
- InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about zMaticoo
What is zMaticoo?
zMaticoo is a B2B mobile programmatic advertising platform offering DSP, SSP, ad exchange, and SDK products for in-app media buying and monetisation.
Who uses zMaticoo?
Its users are advertisers, media agencies, performance marketers, mobile app publishers, app developers, and ad operations teams.
How does zMaticoo make money?
It primarily earns through programmatic take rates, media trading margins, and revenue-share economics across its DSP, SSP, exchange, and SDK-enabled inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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