zMaticoo

The business is a full-stack programmatic advertising platform. On the demand side, it helps advertisers and agencies buy mobile app inventory through automated bidding and campaign optimisation. On the supply side, it helps app publishers monetise inventory through SDK integrations, real-time bidding, header bidding, and yield management. Its ad exchange links both sides of the market, allowing the company to participate across multiple layers of the transaction and capture value from media trading flows.

zMaticoo is a B2B mobile programmatic advertising platform operating under eclicktech. It offers an integrated ad tech stack spanning a demand-side platform for advertisers and agencies, a supply-side platform for app publishers, an ad exchange that matches supply and demand, and an SDK that allows mobile apps to connect directly to its monetisation infrastructure.

The company makes money primarily by taking a share of media spend and transaction flows across programmatic buying, publisher monetisation, and exchange activity. Its direct customers are advertisers, media agencies, app publishers, app developers, and ad operations teams rather than end consumers. The product footprint and positioning suggest a mobile-first ad tech vendor with particular strength in in-app inventory monetisation and a stated emphasis on APAC supply.