AdView
AdView is a mobile-first SSP and ad exchange for in-app and CTV.
Analyst Perspective
AdView is a private AdTech company operating a mobile-first programmatic advertising marketplace focused on publisher monetisation and demand access across in-app and CTV inventory. Its core business combines supply-side platform functionality, ad exchange infrastructure, publisher integration tools, and demand-side connectivity for DSPs, agencies, and advertisers. The company appears to have roots in China while serving cross-border programmatic trading, with particular emphasis on linking Chinese demand and global inventory.
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Key insights about AdView
Category Differentiation
This is an AdTech infrastructure company, not a consumer advertising app or a creative agency. It should be distinguished from generic ad-viewability tools and from simple media buying service firms.
AdView: About
AdView creates value by aggregating publisher inventory, connecting it to programmatic demand, and facilitating real-time auctions through its proprietary exchange, SSP interfaces, SDKs, and OpenRTB APIs. It sits in the middle of the transaction flow between publishers seeking yield and buyers seeking scalable mobile and CTV inventory, earning revenue from media transaction fees and related marketplace services.
How AdView Works & Monetises
Business model analysis and core revenue streams
AdView primarily monetises through a percentage take-rate on programmatic media transactions flowing through its SSP and exchange. Revenue is likely driven mainly by CPM-based auction spend, with AdView retaining a margin between advertiser spend and publisher payout. Secondary monetisation likely includes private marketplace fees, premium access arrangements, and commercial terms tied to technical integrations or managed marketplace connectivity rather than fixed end-user subscriptions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (AdView)
AdView – A Global Mobile and CTV App Monetization Platform
AdView is positioned as a leading mobile and CTV app monetization platform, emphasizing its capabilities in programmatic advertising and real-time bidding.
Read original sourceHappy the Mid-autumn festival 2022
Dear partners, The Mid-autumn festival is just around the corner, happy Mid-Autumn Festival! May the glow of the moon surround you and light your way to health, happiness, and prosperity.
Read original sourceCatching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges
Two mobile advertising startups, AppFlood (China) and Vserv.mobi (India), launched real-time bidding (RTB) platforms on April 8, 2014, highlighting growing programmatic buying in emerging markets. AppFlood unveiled a mobile RTB exchange and DSP designed for global publishers and advertisers, backed by Papaya Mobile with offices in Beijing, San Francisco, and London. The platform integrates with SSPs and DSPs such as OpenX, AdMob, InMobi, AdView, MobiSage, AdsMogo, and PocketMath, and targets rich media and video inventory with demographic, geographic, language, and device targeting. AppFlood leveraged Amazon Web Services to enable sub-100 millisecond auctions in China. Clients include EA, Expedia, Gameloft, and Kingsoft. Vserv.mobi, Mumbai-based, also launched an RTB platform targeting emerging markets—India, Latin America, China, and Southeast Asia—backed by a network of over 150,000 apps/sites and integrations to AppWrapper and Audience Pro. CEO Dippak Khurana framed RTB as audience-data-powered programmatic buying for the next billion consumers.
Read original sourceAdView: Frequently Asked Questions
What is AdView?
AdView is a programmatic advertising company operating an SSP and ad exchange for mobile app and CTV inventory.
Who uses AdView?
Its users are publishers, DSPs, agencies, advertisers, and technical ad operations or engineering teams integrating monetisation and buying workflows.
How does AdView make money?
It mainly earns a take-rate on media transactions executed through its exchange and related publisher monetisation infrastructure.
Company Facts
- Founded
- 2010
- Headquarters
- China
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- adview.com