AdView
Mobile-first SSP and ad exchange for in-app and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdView Pte Ltd
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- China
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adview.com
What AdView does
AdView creates value by aggregating publisher inventory, connecting it to programmatic demand, and facilitating real-time auctions through its proprietary exchange, SSP interfaces, SDKs, and OpenRTB APIs. It sits in the middle of the transaction flow between publishers seeking yield and buyers seeking scalable mobile and CTV inventory, earning revenue from media transaction fees and related marketplace services.
Category differentiation
This is an AdTech infrastructure company, not a consumer advertising app or a creative agency. It should be distinguished from generic ad-viewability tools and from simple media buying service firms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdView is a private AdTech company operating a mobile-first programmatic advertising marketplace focused on publisher monetisation and demand access across in-app and CTV inventory. Its core business combines supply-side platform functionality, ad exchange infrastructure, publisher integration tools, and demand-side connectivity for DSPs, agencies, and advertisers. The company has roots in China while serving cross-border programmatic trading, with particular emphasis on linking Chinese demand and global inventory.
Business model & monetisation
AdView primarily monetises through a percentage take-rate on programmatic media transactions flowing through its SSP and exchange. Revenue is driven mainly by CPM-based auction spend, with AdView retaining a margin between advertiser spend and publisher payout. Secondary monetisation includes private marketplace fees, premium access arrangements, and commercial terms tied to technical integrations or managed marketplace connectivity rather than fixed end-user subscriptions.
- Programmatic exchange take-rate
- Percentage Take-Rate
- Publisher monetisation revenue share
- Percentage Take-Rate
- Private marketplace transaction fees
- Percentage Take-Rate
- Technical integration and premium access arrangements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AdView
IAB vendor record: 1022
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 204 · adview.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technology(Mid-Level) | Technology | Remote | |
| Marketing(Mid-Level) | Marketing | Remote | |
| Products(Mid-Level) | Products | Remote | |
| Sales & Business Development(Mid-Level) | Sales & Business Development | Remote |
Explore company relationships
Questions about AdView
What is AdView?
AdView is a programmatic advertising company operating an SSP and ad exchange for mobile app and CTV inventory.
Who uses AdView?
Its users are publishers, DSPs, agencies, advertisers, and technical ad operations or engineering teams integrating monetisation and buying workflows.
How does AdView make money?
It mainly earns a take-rate on media transactions executed through its exchange and related publisher monetisation infrastructure.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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