AdView
AdView is a mobile-first SSP and ad exchange for in-app and CTV.
AdView operates in the AdTech Vendor segment.
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Distinction
This is an AdTech infrastructure company, not a consumer advertising app or a creative agency. It should be distinguished from generic ad-viewability tools and from simple media buying service firms.
- Founded
- 2010
- Headquarters
- China
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AdView
AdView: About
AdView creates value by aggregating publisher inventory, connecting it to programmatic demand, and facilitating real-time auctions through its proprietary exchange, SSP interfaces, SDKs, and OpenRTB APIs. It sits in the middle of the transaction flow between publishers seeking yield and buyers seeking scalable mobile and CTV inventory, earning revenue from media transaction fees and related marketplace services.
Products & Services in Categories
Verified structural categorizations from the graph
AdView: Market Position
AdView is a private AdTech company operating a mobile-first programmatic advertising marketplace focused on publisher monetisation and demand access across in-app and CTV inventory. Its core business combines supply-side platform functionality, ad exchange infrastructure, publisher integration tools, and demand-side connectivity for DSPs, agencies, and advertisers. The company appears to have roots in China while serving cross-border programmatic trading, with particular emphasis on linking Chinese demand and global inventory.
AdView: Frequently Asked Questions
What is AdView?
AdView is a programmatic advertising company operating an SSP and ad exchange for mobile app and CTV inventory.
Who uses AdView?
Its users are publishers, DSPs, agencies, advertisers, and technical ad operations or engineering teams integrating monetisation and buying workflows.
How does AdView make money?
It mainly earns a take-rate on media transactions executed through its exchange and related publisher monetisation infrastructure.
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