Rich Audience
Programmatic monetisation platform linking premium publishers with advertiser demand.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Francesc Macia 54, Floor 3, Sabadell, Barcelona 08208, Spain
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- richaudience.com
What Rich Audience does
Rich Audience operates a hybrid adtech platform model. On the supply side, it helps publishers monetise web and in-app inventory through SSP functionality, header bidding, yield optimisation and ad serving tools. On the demand side, it offers advertisers and agencies marketplace access, private ecosystem configuration, data activation and brand safety controls. Value is created by aggregating premium supply, improving auction efficiency, increasing publisher yield, and making that inventory easier and safer for buyers to access.
Category differentiation
Rich Audience is an adtech infrastructure and publisher monetisation business, not a consumer media publisher or audience research firm. It is best understood as a programmatic marketplace and monetisation stack, now operating within EXTE.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rich Audience is a Spanish adtech company focused on programmatic advertising infrastructure for publishers, advertisers and agencies. Its core offer combines a supply-side marketplace for premium publisher inventory with related monetisation tools such as header bidding, yield optimisation, brand safety, data connectivity and rich media delivery. It serves business customers rather than consumers directly, with products aimed at digital publishers seeking revenue uplift and buyers seeking transparent, brand-safe access to inventory. The company makes money primarily from programmatic media spend and publisher monetisation flows moving through its platform, alongside software-style access to value-added tooling. Financial evidence indicates that Rich Audience is now part of EXTE, so it should be understood as an integrated adtech asset within a broader group rather than a fully standalone independent platform.
Business model & monetisation
Rich Audience monetises through a combination of programmatic take-rates on media transacted through its marketplace and software-style fees for monetisation and optimisation tooling. Revenue is driven mainly by publisher monetisation and advertiser spend flowing through SSP and marketplace infrastructure, with additional contribution from premium modules such as header bidding management, yield optimisation, brand safety, data connectivity, rich media execution and potentially managed service or implementation support for more advanced deployments.
- Programmatic marketplace media spend
- Percentage take-rate on advertiser spend and publisher monetisation flows
- Publisher monetisation tooling
- SaaS / software subscription or platform fee for wrappers, SDKs and optimisation modules
- Data and targeting activation
- Usage-linked platform fee or bundled module pricing
- Rich media and premium format tooling
- Platform fee and campaign-linked monetisation uplift
- Advanced setup and managed support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Rich Audience Technologies SLU
IAB vendor record: 108
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Rich Audience
What is Rich Audience?
Rich Audience is a programmatic advertising and publisher monetisation platform offering marketplace, header bidding, yield, brand safety and related adtech tools.
Who uses Rich Audience?
Its users are business customers including digital publishers, app publishers, advertisers, agencies and programmatic trading teams.
How does Rich Audience make money?
It makes money mainly through take-rates on programmatic media transacted via its platform, plus software and service fees for monetisation and optimisation tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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