THEADX

THEADX operates a B2B adtech platform model built around core programmatic infrastructure. It creates value by offering advertisers and agencies tools to buy media efficiently, and publishers tools to sell inventory and improve yield. The company deepens customer reliance through adjacent data and analytics products that integrate into the same workflow, making the platform more useful across campaign planning, activation, monetisation and measurement.

THEADX is a Turkish adtech company operating a programmatic advertising stack for both buy-side and sell-side customers. Its product set includes a self-service demand-side platform for advertisers and agencies, a supply-side platform for publishers, a customer data platform, a header bidding solution and analytics tooling. The company serves business customers rather than consumers directly.

The business generates revenue through a mix of software access and transaction-linked monetisation. Advertisers and agencies use its DSP to buy media programmatically, while publishers use its SSP and header bidding tools to manage and monetise inventory. Data and analytics products extend the stack and increase retention by embedding campaign activation, audience segmentation and reporting within the same ecosystem.