THEADX
Programmatic adtech stack for buying, selling and analysing digital media.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Ulutek Uludağ Üniversitesi Teknoloji Geliştirme Bölgesi - Nilüfer / BURSA / TÜRKİYE
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- theadx.com
What THEADX does
THEADX operates a B2B adtech platform model built around core programmatic infrastructure. It creates value by offering advertisers and agencies tools to buy media efficiently, and publishers tools to sell inventory and improve yield. The company deepens customer reliance through adjacent data and analytics products that integrate into the same workflow, making the platform more useful across campaign planning, activation, monetisation and measurement.
Category differentiation
THEADX is an adtech infrastructure vendor, not a media agency or publisher. It should be understood as a programmatic platform operator spanning DSP, SSP, data and header bidding functions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
THEADX is a Turkish adtech company operating a programmatic advertising stack for both buy-side and sell-side customers. Its product set includes a self-service demand-side platform for advertisers and agencies, a supply-side platform for publishers, a customer data platform, a header bidding solution and analytics tooling. The company serves business customers rather than consumers directly. The business generates revenue through a mix of software access and transaction-linked monetisation. Advertisers and agencies use its DSP to buy media programmatically, while publishers use its SSP and header bidding tools to manage and monetise inventory. Data and analytics products extend the stack and increase retention by embedding campaign activation, audience segmentation and reporting within the same ecosystem.
Business model & monetisation
THEADX monetises through a blended model of SaaS platform access and usage-linked adtech economics. Its DSP likely earns platform fees or a percentage of advertiser media spend, while the SSP and header bidding products likely earn revenue shares or take-rates tied to publisher monetisation. DATASUITE and Analytics function as value-added software layers that can be bundled, tiered or priced by usage, integrations or data volume.
- DSP platform fees linked to advertiser media spend
- Percentage take-rate on programmatic buying
- SSP and publisher monetisation share
- Percentage take-rate on publisher revenue
- Header bidding product monetisation
- SaaS or revenue-linked publisher fee
- DATASUITE software access
- SaaS / software subscription
- Analytics tooling
- Bundled or standalone SaaS subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
turkticaret.net Yazılım Hiz. San. Tic.A.Ş.
IAB vendor record: 556
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 10
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
THEADX YAZILIM HİZMETLERİ SAN.VE TİC.A.Ş
IAB vendor record: 1415
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 10, 11
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about THEADX
What is THEADX?
THEADX is a B2B adtech company that provides programmatic advertising infrastructure including a DSP, SSP, data platform, header bidding solution and analytics tools.
Who uses THEADX?
Its products are used by advertisers, media agencies, brand marketers, publishers, media owners, ad operations teams and website owners.
How does THEADX make money?
It appears to earn revenue through a mix of SaaS fees, advertiser spend-based platform fees and publisher-side revenue shares or take-rates.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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