Playdigo
Programmatic ad platform combining SSP, DSP and performance marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PLAYDIGO LTD
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- San Francisco, California 94104, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- playdigo.com
What Playdigo does
Playdigo operates a dual-sided adtech model. It creates value by connecting digital media supply from publishers, app developers, CTV and audio properties with advertiser demand through its own marketplace and DSP capabilities. This allows it to serve both sides of the transaction: publishers seeking higher fill and eCPM, and buyers seeking targeted, measurable performance across programmatic channels. The company also layers a performance marketing offering on top of its buying infrastructure, especially for mobile user acquisition.
Category differentiation
Playdigo is a programmatic advertising platform, not a consumer gaming app or game studio. It should be distinguished from pure agencies because it appears to operate proprietary DSP and SSP infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Playdigo is a private programmatic advertising technology company offering both supply-side and demand-side infrastructure. Its products include a publisher monetisation marketplace, a DSP for advertisers and agencies, and a performance marketing solution focused on user acquisition and ROI optimisation. The platform supports inventory and media buying across mobile apps, web, CTV and audio, with integrations through standards such as oRTB, Prebid and ad tags. The company makes money through programmatic advertising economics rather than consumer payments. On the supply side, it monetises publisher inventory and likely retains a share of media revenue or spread; on the demand side, it earns platform fees or margins tied to advertiser spend and campaign performance. Its paying customers are publishers, app developers, advertisers, agencies and trading desks.
Company news briefing
Briefing updated:
Playdigo has formalised its "Playdigo Standard" framework, leveraging AI predictive bidding and multi-channel DSPs to scale user acquisition based on predicted Life-Time Value (pLTV). This strategic evolution complements the integration of HUMAN Security’s Ad Fraud Defense, providing real-time protection and post-bid validation across the firm's unified marketplace. Led by CEO Daniel Ehevich and COO Daniel Pelled, these updates reinforce Playdigo’s commitment to campaign integrity and cross-channel programmatic growth across mobile and CTV inventory, building on its focus on high-converting creative strategies.
Business model & monetisation
Playdigo monetises through media-spend-linked adtech revenue streams. Its DSP and performance products likely generate revenue via platform fees, managed-service fees and/or embedded take-rates on advertiser media spend. Its marketplace product likely monetises through publisher revenue share, auction spread or supply-side take-rate on cleared inventory. The emphasis on ROAS, CPA and revenue optimisation suggests recurring revenue is driven by campaign volume and retained spend rather than fixed-seat software subscriptions alone.
- DSP media spend fees
- Percentage take-rate on advertiser spend
- Publisher marketplace monetisation
- Revenue share or auction spread
- Performance marketing services
- Managed service fee or performance-linked margin
- Platform access and integrations
- Software subscription or technical fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Playdigo Inc
IAB vendor record: 1302
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 131 · playdigo.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Top DSPs for 2027 and Why Playdigo Is Becoming a Key Player
Recorded impact score: 3.5/5
Heading into 2027, mobile and CTV advertisers are narrowing their tech stacks to favor DSPs that prioritize clean, verified traffic and scalable ROI over sheer impression volume. Playdigo is emerging as a leading platform in this new paradigm by combining automated post-conversion optimization with strict fraud prevention to deliver predictable, high-ROAS growth.
The Playdigo Standard for Scaling User Acquisition: How to Build a High-Growth Multi-Channel Stack in 2026
Recorded impact score: 3/5
To scale beyond search and social limits, the Playdigo framework uses AI predictive bidding, oRTB, and multi-channel DSPs (CTV, mobile) to target low-latency, fraud-free inventory and drive growth based on pLTV rather than basic CPI.
Playdigo Integrates HUMAN for Ad-Fraud Protection
Advertising Quality (Fraud Protection) · Recorded impact score: 2/5
Playdigo, a performance and programmatic advertising platform for mobile, CTV and cross-channel marketing, announced a partnership and technical integration with HUMAN Security to deploy HUMAN’s Ad Fraud Defense across Playdigo’s unified marketplace. The integration applies real-time pre-bid protections and post-bid validation to detect and prevent invalid and non-human traffic, creating a feedback loop to improve detection over time. Playdigo and HUMAN say the measures will strengthen campaign integrity, reduce wasted ad spend, and give demand partners greater confidence in verified, low-IVT inventory. The article includes statements from Playdigo CEO Daniel Ehevich and Lauren Irvin, VP Partner Development at HUMAN, emphasizing trust and transparency in programmatic campaigns.
- Playdigo announced a partnership and integration with HUMAN Security to deploy HUMAN’s Ad Fraud Defense across its platform.
- The integration uses HUMAN’s real-time pre-bid protections and post-bid validation to detect and prevent invalid and non-human traffic.
Explore company relationships
Questions about Playdigo
What is Playdigo?
Playdigo is a private adtech company that offers programmatic publisher monetisation, media buying and performance marketing products across mobile, web, CTV and audio.
Who uses Playdigo?
Its users are publishers, app developers, CTV and audio media owners on the supply side, and advertisers, agencies and performance marketers on the demand side.
How does Playdigo make money?
It likely earns revenue from take-rates, platform fees and managed-service fees tied to media spend, publisher monetisation and performance campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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