Playdigo

Playdigo operates a dual-sided adtech model. It creates value by connecting digital media supply from publishers, app developers, CTV and audio properties with advertiser demand through its own marketplace and DSP capabilities. This allows it to serve both sides of the transaction: publishers seeking higher fill and eCPM, and buyers seeking targeted, measurable performance across programmatic channels. The company also layers a performance marketing offering on top of its buying infrastructure, especially for mobile user acquisition.

Playdigo is a private programmatic advertising technology company offering both supply-side and demand-side infrastructure. Its products include a publisher monetisation marketplace, a DSP for advertisers and agencies, and a performance marketing solution focused on user acquisition and ROI optimisation. The platform supports inventory and media buying across mobile apps, web, CTV and audio, with integrations through standards such as oRTB, Prebid and ad tags.

The company makes money through programmatic advertising economics rather than consumer payments. On the supply side, it monetises publisher inventory and likely retains a share of media revenue or spread; on the demand side, it likely earns platform fees or margins tied to advertiser spend and campaign performance. Its paying customers are publishers, app developers, advertisers, agencies and trading desks.