Gravite
In-app monetisation infrastructure for mobile publishers and app developers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AddApptr GmbH
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- gravite.net
What Gravite does
Gravite provides B2B ad monetisation infrastructure and managed services for the mobile app ecosystem. It creates value by aggregating demand sources, simplifying SDK integration, automating yield optimisation, and giving publishers a unified way to monetise in-app inventory. The company captures value through transaction-linked monetisation on programmatic inventory and service-led monetisation for publishers that outsource ad operations and optimisation.
Category differentiation
Gravite is a B2B mobile ad monetisation and in-app supply platform, not a consumer app or a general-purpose AI company. It is the rebranded market identity of AddApptr GmbH, not a separate legal entity.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AddApptr GmbH, trading as Gravite, is a German adtech company focused on in-app monetisation for mobile publishers, app developers, and game studios. Its product stack includes a mediation SDK, a programmatic in-app marketplace, managed monetisation services, and an AI-driven optimisation layer. The company operates as supply-side infrastructure for mobile inventory, helping publishers connect to multiple demand sources, improve fill rates, and increase CPMs and overall ad revenue. Gravite generates revenue through a mix of programmatic take-rates on ad spend flowing through its mediation and marketplace products, plus service-based fees or revenue-share arrangements for managed monetisation. Its direct customers are businesses rather than consumers: mobile app publishers, developers, ad operations teams, and programmatic buyers using in-app inventory. The company is privately held and operates as part of Aonic AB (publ).
Business model & monetisation
Gravite monetises through percentage take-rates on mediated and marketplace advertising spend, alongside managed-service fees or revenue-share arrangements for outsourced monetisation. Its SDK and marketplace products scale with publisher ad volume, while the managed Monetize offering adds service revenue tied to integration, ad operations, and ongoing optimisation. The optimisation engine increases publisher yield, which supports larger transaction volumes and stronger take-rate capture.
- In-app marketplace transaction fees
- Percentage Take-Rate
- Mediation SDK monetisation
- Percentage Take-Rate
- Managed monetisation services
- Service Fee
- Platform access or commercial software fees
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AddApptr GmbH
IAB vendor record: 377
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 8, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 1,146 · gravite.net
Products & market categories
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Gravite
What is Gravite?
Gravite is the trading brand of AddApptr GmbH, a German adtech company providing in-app mediation, marketplace, optimisation, and managed monetisation products for mobile publishers.
Who uses Gravite?
Mobile app developers, publishers, game studios, ad operations teams, and programmatic demand partners use Gravite to monetise and buy in-app inventory.
How does Gravite make money?
Gravite earns revenue from take-rates on mediated and marketplace ad spend, plus managed-service fees or revenue-share arrangements for outsourced monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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