AdderMobi

AdderMobi provides monetisation infrastructure and services for mobile app and game publishers. Publishers integrate one SDK to access multiple ad demand sources, unified reporting and yield optimisation tools, while AdderMobi aggregates demand and helps maximise monetisation outcomes. The business blends software platform economics with ad-tech intermediation and managed services, creating value by increasing competition for impressions and simplifying monetisation operations for publishers.

AdderMobi is a private mobile advertising technology company focused on in-app monetisation for app publishers, mobile developers and game studios. Based on the provided materials, it operates a proprietary ad mediation platform, an integrated ad network and managed monetisation services that connect publisher inventory to multiple demand partners through a single SDK integration. Its core value proposition is to centralise yield management, combine bidding and waterfall logic, and improve fill rates and eCPM across in-app inventory.

The company makes money primarily by taking a share of advertising revenue generated through its mediation and demand aggregation stack, with an additional monetisation layer from payout acceleration fees. Its customers are businesses rather than consumers: chiefly mobile app publishers, game developers and studios seeking either self-serve mediation infrastructure or a more managed monetisation service.