AdderMobi
In-app ad mediation and monetisation platform for mobile publishers.
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Profile record updated:
Company facts
- Entity type
- COMPANY
- Market role
- AdTech Vendor
- Official website
- addermobi.com
What AdderMobi does
AdderMobi provides monetisation infrastructure and services for mobile app and game publishers. Publishers integrate one SDK to access multiple ad demand sources, unified reporting and yield optimisation tools, while AdderMobi aggregates demand and helps maximise monetisation outcomes. The business blends software platform economics with ad-tech intermediation and managed services, creating value by increasing competition for impressions and simplifying monetisation operations for publishers.
Category differentiation
AdderMobi is an in-app ad monetisation and mediation provider for mobile publishers, not a consumer mobile app or a pure advertiser brand. It is closer to a mobile SSP and ad network than to a general-purpose agency or foundational AI company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdderMobi is a private mobile advertising technology company focused on in-app monetisation for app publishers, mobile developers and game studios. It operates a proprietary ad mediation platform, an integrated ad network and managed monetisation services that connect publisher inventory to multiple demand partners through a single SDK integration. Its core value proposition is to centralise yield management, combine bidding and waterfall logic, and improve fill rates and eCPM across in-app inventory. The company makes money primarily by taking a share of advertising revenue generated through its mediation and demand aggregation stack, with an additional monetisation layer from payout acceleration fees. Its customers are businesses rather than consumers: chiefly mobile app publishers, game developers and studios seeking either self-serve mediation infrastructure or a more managed monetisation service.
Business model & monetisation
AdderMobi monetises mainly through a revenue-share or take-rate on advertising revenue flowing through its mediation platform and ad network. It also generates service-based revenue from managed monetisation support and financial-fee revenue from optional accelerated payouts, with next-day payment offered at a 5% fee. This indicates a hybrid model of platform take-rate, monetisation services and payout-related charges.
- Mediation and ad network revenue share
- Percentage take-rate on publisher ad revenue
- Managed app monetisation services
- Service fee or monetisation margin embedded in managed offering
- Accelerated payout fees
- Next-day payout fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about AdderMobi
What is AdderMobi?
AdderMobi is a mobile ad monetisation company offering in-app mediation, demand aggregation and managed monetisation services for app publishers and game studios.
Who uses AdderMobi?
Its users are primarily mobile app publishers, developers and gaming studios that want to monetise in-app inventory more effectively.
How does AdderMobi make money?
It mainly earns through a share of ad revenue generated via its mediation and ad network stack, with additional income from managed services and accelerated payout fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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