AdderMobi

The business is a publisher‑side ad mediation and app monetisation platform. It integrates with many mobile ad networks and demand partners and exposes that aggregated demand to publishers through a single SDK and unified dashboard. Its bid comparison engine and optimisation logic allocate each impression across connected networks to maximise yield, while maintaining high fill rates. Value is created by improving publishers’ ad revenue and simplifying the management of multiple ad partners, SDKs and reports. The platform’s competitive positioning is against other mobile mediation and app monetisation solutions such as AdMob, AppLovin MAX, ironSource, Unity Ads and Appodeal.

AdderMobi is a mobile ad mediation and app monetisation platform founded in 2020. It provides a lightweight SDK that connects mobile app and game publishers to dozens of ad networks and demand partners, managing bidding, waterfalls and yield optimisation through a single integration and dashboard.

The company creates value by increasing fill rates and eCPMs on in‑app ad inventory, while simplifying technical and operational overhead for publishers. It operates as a publisher‑side monetisation and yield platform, offering Net‑30 and accelerated payout options. Its customers are mobile app publishers and game studios that monetise through in‑app advertising and need unified access to multiple ad networks and consolidated reporting.