TopOn
Mobile ad mediation platform for app monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TOPON PTE. LTD.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 180B BENCOOLEN STREET, #03-01, THE BENCOOLEN, Singapore 189648
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- toponad.net
What TopOn does
TopOn provides B2B ad monetisation infrastructure for mobile app publishers. Developers integrate a single SDK and use the platform to connect multiple ad demand sources, manage bidding and waterfall logic, and monitor monetisation performance. In return, TopOn captures a share of ad revenue or a platform take-rate linked to the volume and performance of mediated impressions. Its value proposition is higher fill, higher eCPM, lower integration complexity and better reporting across networks.
Category differentiation
TopOn is a B2B mobile ad monetisation and mediation platform for app publishers, not a consumer app or a general-purpose marketing agency. It should be distinguished from broader ad networks by its publisher-side mediation, optimisation and analytics role.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TopOn is a Singapore-headquartered mobile advertising technology company focused on app monetisation. Its core offering is an ad mediation platform for mobile app developers, game studios and app publishers, combining bidding, waterfall management, reporting and SDK-based integration to help customers maximise ad revenue from in-app inventory. The company also provides analytics tools that track revenue, eCPM, LTV and retention across ad networks. The business monetises primarily through a revenue-share or take-rate model tied to mediated advertising demand rather than fixed software subscriptions. TopOn creates value by aggregating multiple ad networks into a single monetisation layer, reducing integration complexity and improving yield through optimisation, data visibility and cross-promotion capabilities.
Business model & monetisation
TopOn primarily uses a percentage take-rate or revenue-share model on ad spend and mediated in-app inventory flowing through its platform. The SDK and core integration appear to be low-friction or free to implement, with revenue earned when customers route impressions through the mediation stack. Analytics and optimisation increase monetised yield, which in turn expands TopOn's share of transaction value. There is no clear evidence of a standalone subscription-led pricing model.
- Ad mediation revenue share
- Percentage take-rate on mediated ad revenue
- Direct advertiser and cross-promotion monetisation
- Performance-linked advertising revenue
- Analytics and reporting features
- Bundled platform value-add
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TOPON PTE. LTD.
IAB vendor record: 1305
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 3,272 · toponad.net
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about TopOn
What is TopOn?
TopOn is a mobile ad mediation and analytics platform that helps app publishers monetise in-app inventory across multiple ad networks.
Who uses TopOn?
Its users are mobile app developers, game studios, app publishers, monetisation teams and ad operations professionals.
How does TopOn make money?
It primarily appears to earn a share of advertising revenue or take-rate from impressions mediated and optimised through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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