Supply-Side Publisher Monetisation Engines · AdTech Vendor
MonetizeMore
Publisher monetisation software and managed ad revenue services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Canada
- Company size
- 50–200
- Market cluster / sector
- Supply-Side Publisher Monetisation Engines
- Market role
- AdTech Vendor
- Official website
- monetizemore.com
What MonetizeMore does
MonetizeMore operates as a sell-side adtech vendor with complementary managed services. It creates value by helping publishers improve programme-based ad yield, automate pricing and ad operations, access demand more efficiently, and reduce revenue leakage from invalid traffic or policy breaches. Revenue is generated from recurring software subscriptions for core monetisation and fraud-protection tools, plus service income from outsourced monetisation management and video monetisation execution.
Category differentiation
MonetizeMore is a publisher monetisation and ad quality platform, not a consumer media brand or a pure advertiser-side DSP. It is focused on sell-side revenue optimisation, fraud protection and managed publisher monetisation services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MonetizeMore is a Canadian publisher monetisation technology company focused on helping digital publishers, media owners, site operators and app developers increase advertising revenue and protect inventory quality. Its core offering is PubGuru, a publisher-side monetisation platform spanning yield optimisation, floor pricing, analytics, header bidding support and demand-source management. It also sells Traffic Cop for invalid traffic and ad fraud mitigation, offers WordPress ad management through Advanced Ads, and provides managed monetisation services for publishers that want outsourced ad operations. The company makes money through a hybrid model of software subscriptions and service-led monetisation arrangements. Subscription revenue comes from tiered access to products such as PubGuru and Traffic Cop, including premium plans for higher-volume publishers, while managed offerings such as Full Service Monetization and Outstream Ads add service fees and likely performance- or revenue-linked income. Its customers are businesses on the sell side of digital advertising rather than consumer users.
Company news briefing
Briefing updated:
Under CEO Kean Graham, MonetizeMore has continued to expand its compliance and risk management capabilities following the launch of the AdSense Policy Grader. The company also recently responded to industry scrutiny regarding supply chain vetting practices highlighted in a DecryptAds report concerning programmatic ad placements on AI-generated recipe websites. These developments underscore the company's ongoing focus on traffic quality and regulatory compliance within the ad tech ecosystem.
Business model & monetisation
The company uses a hybrid commercial model. Core products are sold as SaaS subscriptions with tiered pricing based on publisher scale and usage, including premium plans for larger publishers. Managed offerings such as full-service monetisation and outstream video monetisation are monetised through service fees and likely revenue-share or performance-linked arrangements tied to publisher revenue uplift. This creates a mix of recurring software revenue and variable services income.
- PubGuru subscriptions
- Tiered SaaS subscription for publisher monetisation tooling
- Traffic Cop subscriptions
- Tiered SaaS subscription for fraud prevention and compliance
- Managed monetisation services
- Service fees and likely revenue-share/performance-linked pricing
- Premium support tiers
- Higher-priced subscription bundles with expert support and premium demand access
- WordPress ad management tooling
- Software licensing/subscription tied to publisher ad operations
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MonetizeMore Launches AdSense Policy Grader
Recorded impact score: 3.5/5
A new AdSense Policy Grader solution page has been added to MonetizeMore’s site, alongside new blog posts on fixing hidden ad units and understanding confirmed click risks.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Solutions Engineering Manager(Manager) | Customer Success & Client Operations | Remote | |
| Group Product Manager(Manager) | Product & Design | Remote |
Explore company relationships
Questions about MonetizeMore
What is MonetizeMore?
MonetizeMore is a Canadian adtech company that provides publisher monetisation software, fraud protection tools and managed ad operations services.
Who uses MonetizeMore?
Its customers are digital publishers, media companies, app developers, WordPress site owners and adtech organisations that monetise inventory through advertising.
How does MonetizeMore make money?
It earns revenue from SaaS subscriptions for products such as PubGuru and Traffic Cop, plus managed-service and likely revenue-share income from outsourced monetisation offerings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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