MonetizeMore

MonetizeMore operates as a sell-side adtech vendor with complementary managed services. It creates value by helping publishers improve programme-based ad yield, automate pricing and ad operations, access demand more efficiently, and reduce revenue leakage from invalid traffic or policy breaches. Revenue is generated from recurring software subscriptions for core monetisation and fraud-protection tools, plus service income from outsourced monetisation management and video monetisation execution.

MonetizeMore is a Canadian publisher monetisation technology company focused on helping digital publishers, media owners, site operators and app developers increase advertising revenue and protect inventory quality. Its core offering is PubGuru, a publisher-side monetisation platform spanning yield optimisation, floor pricing, analytics, header bidding support and demand-source management. It also sells Traffic Cop for invalid traffic and ad fraud mitigation, offers WordPress ad management through Advanced Ads, and provides managed monetisation services for publishers that want outsourced ad operations.

The company makes money through a hybrid model of software subscriptions and service-led monetisation arrangements. Subscription revenue comes from tiered access to products such as PubGuru and Traffic Cop, including premium plans for higher-volume publishers, while managed offerings such as Full Service Monetization and Outstream Ads add service fees and likely performance- or revenue-linked income. Its customers are businesses on the sell side of digital advertising rather than consumer users.