Observed Signal · Sep 14, 2026 · Market Signal · Source: Blasto · Impact: 5/5

DMEXCO 2026 Events Guide: The Sessions and Side Events Worth Prioritising

Executive Signal Summary

Plan DMEXCO 2026 with BLASTO: must-see AdTech events, programmatic sessions, CTV conversations, Happy Hours and key networking in Cologne.

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Connected Companies & Entities

1 Entity mapped

Blasto

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Programmatic adtech platform combining DSP, SSP and managed services.

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Primary Source Grounding & Direct Attribution

Direct Origin Attribution

Primary Reporting: Blasto•Published: Sep 14, 2026

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

DSPFeb 10, 2026

Blasto Unveils 2025 Results: New DSP and Supply Control

Blasto published its 2025 operational results detailing a shift from surface-area expansion to tighter workflow clarity, controllability and measurable supply quality. The company launched a new DSP aimed at small and mid-sized agencies to lower barriers like high minimums and complex integrations while providing access to premium supply paths. Blasto expanded embedded verification and monitoring across its stack via deeper integration with HUMAN, alongside existing ties to Pixalate and MediaTrust, to support fraud detection, app-level compliance and supply quality assessment. The firm also formalised service ownership, improved onboarding and was shortlisted for Best Customer Service at VideoWeek. Blasto plans to prioritise ecosystem connectivity and supply discipline in 2026.

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