Blasto
Blasto is a programmatic adtech platform combining DSP, SSP and managed services.
Blasto operates in the AdTech Vendor segment.
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Distinction
This is a business-focused programmatic advertising technology company, not a consumer app or media publisher. It is distinct from single-function DSP vendors because it also offers publisher monetisation infrastructure and managed campaign services.
- Founded
- 2022
- Headquarters
- ul. Ostrobramska 101, 04-041 Warsaw, Poland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Blasto
Blasto: About
Blasto operates a dual-sided adtech model. On the demand side, it sells access to programmatic media buying tools that let advertisers and agencies purchase inventory across web, in-app, CTV and audio. On the supply side, it helps publishers monetise inventory through programmatic demand, header bidding integrations and traffic quality controls. Around this software layer, it also offers managed campaign execution and support services for customers that prefer operational assistance rather than pure self-serve usage.
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Blasto: Market Position
Blasto is a Poland-based private adtech company that operates a programmatic media buying and publisher monetisation stack. Its core offer includes a demand-side platform for advertisers and agencies, a supply-side platform and publisher hub for website and app monetisation, and managed programmatic services for brands that want direct campaign execution and hands-on support.
The business makes money by taking fees on media spend and inventory transactions, and by selling managed services around campaign setup, optimisation and direct buying. Its direct customers are businesses rather than consumers: advertising agencies, SMB advertisers, enterprise marketing teams, digital publishers, website owners and app developers.
Blasto: Frequently Asked Questions
What is Blasto?
Blasto is a Polish adtech company offering a DSP for advertisers, an SSP and publisher hub for monetisation, and managed programmatic services.
Who uses Blasto?
Its users are business customers including agencies, SMB advertisers, enterprise marketing teams, digital publishers, website owners and app developers.
How does Blasto make money?
It earns revenue from media-spend-linked platform fees, publisher-side monetisation take-rates and managed service fees for campaign execution and support.
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