Blasto
Programmatic adtech platform combining DSP, SSP and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BLASTO Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- ul. Ostrobramska 101, 04-041 Warsaw, Poland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- blasto.ai
What Blasto does
Blasto operates a dual-sided adtech model. On the demand side, it sells access to programmatic media buying tools that let advertisers and agencies purchase inventory across web, in-app, CTV and audio. On the supply side, it helps publishers monetise inventory through programmatic demand, header bidding integrations and traffic quality controls. Around this software layer, it also offers managed campaign execution and support services for customers that prefer operational assistance rather than pure self-serve usage.
Category differentiation
This is a business-focused programmatic advertising technology company, not a consumer app or media publisher. It is distinct from single-function DSP vendors because it also offers publisher monetisation infrastructure and managed campaign services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Blasto is a Poland-based private adtech company that operates a programmatic media buying and publisher monetisation stack. Its core offer includes a demand-side platform for advertisers and agencies, a supply-side platform and publisher hub for website and app monetisation, and managed programmatic services for brands that want direct campaign execution and hands-on support. The business makes money by taking fees on media spend and inventory transactions, and by selling managed services around campaign setup, optimisation and direct buying. Its direct customers are businesses rather than consumers: advertising agencies, SMB advertisers, enterprise marketing teams, digital publishers, website owners and app developers.
Business model & monetisation
Blasto monetises through a mix of software-like platform fees and transaction-linked adtech revenue. The DSP is positioned around CPM-based media buying with transparent fees and no minimum spend. The SSP likely earns a take-rate or revenue share on publisher inventory monetised through its pipes. Managed offerings such as Direct Campaigns and Dedicated Team Support add service-fee or managed-media revenue on top of the platform layer.
- DSP media buying fees
- Percentage take-rate or platform fee on bought media
- SSP publisher monetisation fees
- Revenue share or transaction take-rate on monetised inventory
- Managed programmatic campaigns
- Service fee or managed media margin
- Dedicated support and optimisation services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Blasto sp.z.o.o.
IAB vendor record: 1381
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 340 · blasto.ai
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DMEXCO 2026 Events Guide: The Sessions and Side Events Worth Prioritising
Recorded impact score: 5/5
Plan DMEXCO 2026 with BLASTO: must-see AdTech events, programmatic sessions, CTV conversations, Happy Hours and key networking in Cologne.
Explore company relationships
Questions about Blasto
What is Blasto?
Blasto is a Polish adtech company offering a DSP for advertisers, an SSP and publisher hub for monetisation, and managed programmatic services.
Who uses Blasto?
Its users are business customers including agencies, SMB advertisers, enterprise marketing teams, digital publishers, website owners and app developers.
How does Blasto make money?
It earns revenue from media-spend-linked platform fees, publisher-side monetisation take-rates and managed service fees for campaign execution and support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Blasto
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.