Viads

Viads operates a vertically integrated B2B adtech model. On the demand side, it provides advertisers and media buyers with programmatic access to inventory through a buying platform. On the supply side, it provides publishers with SSP, ad-serving, video player, and monetisation tools that route inventory into auctions. By controlling both sides of the transaction and the core delivery infrastructure, it aims to create value through inventory access, targeting, delivery, yield optimisation, and reporting within one commercial environment.

Viads is a private advertising technology company operating a programmatic marketplace for advertisers and publishers. Based on the provided product data, it combines a demand-side buying interface, a proprietary SSP, video monetisation infrastructure, an ad-serving layer, and managed support services. Its core offer is connecting marketers to publisher inventory through real-time bidding, with a particular emphasis on video advertising and publisher monetisation.

The company makes money primarily by taking a share of media spend and publisher monetisation flowing through its platform. Its direct customers are businesses rather than consumers: advertisers, media buyers, trading desks, publishers, ad operations teams, and media owners. The platform appears positioned as an integrated adtech stack rather than a pure agency, although it also offers hands-on support and optimisation services.