Viads
Programmatic ad platform connecting advertisers with publisher video inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VIADS ADVERTISING S.L.
- Entity type
- COMPANY
- Founded
- 2019
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- viads.com
What Viads does
Viads operates a vertically integrated B2B adtech model. On the demand side, it provides advertisers and media buyers with programmatic access to inventory through a buying platform. On the supply side, it provides publishers with SSP, ad-serving, video player, and monetisation tools that route inventory into auctions. By controlling both sides of the transaction and the core delivery infrastructure, it aims to create value through inventory access, targeting, delivery, yield optimisation, and reporting within one commercial environment.
Category differentiation
Viads is an adtech platform and monetisation provider, not a consumer media brand or a pure creative agency. It should be distinguished from larger standalone DSPs or SSPs because its offering spans both demand and supply infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Viads is a private advertising technology company operating a programmatic marketplace for advertisers and publishers. It combines a demand-side buying interface, a proprietary SSP, video monetisation infrastructure, an ad-serving layer, and managed support services. Its core offer is connecting marketers to publisher inventory through real-time bidding, with a particular emphasis on video advertising and publisher monetisation. The company makes money primarily by taking a share of media spend and publisher monetisation flowing through its platform. Its direct customers are businesses rather than consumers: advertisers, media buyers, trading desks, publishers, ad operations teams, and media owners. The platform is positioned as an integrated adtech stack rather than a pure agency, although it also offers hands-on support and optimisation services.
Business model & monetisation
The company primarily monetises through programmatic transaction economics: take-rates or margins on advertiser media spend and revenue share on publisher monetisation. Pricing is tied to auction-based CPM activity for inventory bought and sold through its platform. It also generates ancillary revenue from managed support and optimisation services provided alongside the software stack.
- Advertiser media spend transacted through buying platform
- Percentage Take-Rate
- Publisher monetisation via SSP and video platform
- Percentage Take-Rate
- Managed support and optimisation services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
VIADS ADVERTISING S.L.
IAB vendor record: 1036
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 9
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 369 · viads.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Viads
What is Viads?
Viads is a B2B programmatic advertising platform that connects advertisers with publisher inventory and also provides publisher monetisation infrastructure.
Who uses Viads?
Advertisers, media buyers, trading desks, publishers, media owners, and ad operations teams use Viads and its related support services.
How does Viads make money?
Viads primarily earns revenue from take-rates on media transactions and publisher monetisation, with additional income from managed optimisation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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