AdTech Vendor · MarTech Vendor · vs · AdTech Vendor
EX.CO vs Viads
Structured technology and market comparison · 2026
Direct Feature Comparison
EX.CO · vs · ViadsPublisher video platform for hosting, ad serving and yield optimisation.
Programmatic ad platform connecting advertisers with publisher video inventory.
Analyze all overlapping signals and tech stacks for EX.CO and Viads
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between EX.CO and Viads?
When comparing EX.CO and Viads, both platforms operate within the Supply-Side Platform (SSP), In-App, and Video Ads ecosystem. EX.CO is positioned as Publisher video platform for hosting, ad serving and yield optimisation, whereas Viads focuses on Programmatic ad platform connecting advertisers with publisher video inventory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to EX.CO and Viads?
When evaluating EX.CO and Viads, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of EX.CO and Viads compare?
EX.CO is headquartered in GB (founded in 2012) with 50–200 employees. Viads is based in ES (founded in 2019) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: EX.CO vs Viads
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
EX.CO
Recent Signals
- ·ex.co
DMEXCO Masterclass 2026: How Glance and EX.CO Built a 7-Figure Video Business
At DMEXCO 2026, Glance and EX.CO shared how Glance took video from experiment to a 7-figure run rate in under a year, without hurting display revenue. Ruth Manielevitch, VP International Revenue at EX.CO, sat down with Bharat K Pattem, Senior Manager, Ad Monetization at Glance, for a masterclass on how Glance built a video business from scratch.
- ·ex.co
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
Viads
Recent Signals
No recent market signals documented for Viads in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners EX.CO and Viads share across the market ecosystem.