Observed Signal · Oct 5, 2026 · Market Signal · Source: billups · Impact: 2/5
Winning Q4: What UK Brands Need to Know When Planning for the Golden Quarter
A new article has been published on the billups blog: 'Winning Q4: What UK Brands Need to Know When Planning for the Golden Quarter' (Oct 5, 2026).
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UK Marketers Face Golden Quarter Advertising Waste
Epsilon research warns that despite high marketer confidence, the 2026 Golden Quarter will see intensified competition and significant advertising waste. 93% of UK marketers expect peak sales to exceed last year, and 89% anticipate budget increases, but consumers are cutting back on non-essentials. Marketers consolidate spending on a few platforms, increasing duplication and inefficiency. The article advises setting clear campaign goals, leveraging cross-channel identity to control frequency, and exploring less competitive periods like Boxing Day.
BFCM 2026 Part 2: Black Friday is your biggest new-customer opportunity
New blog post added: 'BFCM 2026 Part 2: Black Friday is your biggest new-customer opportunity' by Sue Deng and Shirley Deng, published Oct 5, 2026.
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