Demand-Side Programmatic Media Buying · AdTech Vendor
Adstanding
Programmatic DOOH planning and buying platform for North America.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADSTANDING INC.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United States
- Company size
- 10–49
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor
- Official website
- adstanding.com
What Adstanding does
Adstanding operates a B2B adtech platform focused on programmatic digital out-of-home media. It creates value by aggregating screen-level inventory intelligence, enabling campaign planning and activation in a self-service interface, and supporting both buy-side and sell-side workflows in one system. Its commercial model combines software-style platform access with transaction-linked monetisation from media activity executed through the platform, and it also supports white-label infrastructure use cases.
Category differentiation
Adstanding is a B2B programmatic DOOH adtech platform, not a general-purpose creative agency or a consumer advertising app. It is focused on outdoor media planning and execution rather than broad omnichannel DSP buying across all formats.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ADSTANDING INC. is a private US adtech company operating a programmatic digital out-of-home platform for campaign planning, buying and execution across North America. Its core product is a self-service environment that combines demand-side and supply-side capabilities, allowing advertisers, agencies and programmatic traders to plan against mapped screen inventory, activate campaigns, and monitor auditable delivery logs. The platform is built around digital out-of-home media and supports programmatic guaranteed and other programmatic buying methods. The company generates revenue through software access, platform fees and transaction-based take rates tied to media spend executed through the platform. Its direct customers are advertisers, media agencies, trading teams and brand marketers seeking transparent pDOOH execution rather than broad omnichannel media buying.
Business model & monetisation
Adstanding monetises through a hybrid software and media transaction model. Revenue comes from SaaS-style platform access, percentage take rates on programmatic media spend executed through the platform, and infrastructure licensing or white-label commercial arrangements for DSP and SSP capabilities. Underlying campaign inventory is transacted on standard media pricing such as CPM, with Adstanding capturing platform and execution economics around that spend.
- Programmatic media transaction fees
- Percentage take-rate on media spend
- Platform access
- Software subscription
- White-label DSP and SSP licensing
- Software subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Programmatic DOOH buying, selling and operations platform.
Programmatic DOOH advertising platform for buyers and media owners.
Omnichannel DSP for programmatic advertising, email, data activation, and measurement.
Independent DSP for omnichannel open-internet programmatic media buying.
Programmatic DOOH buying platform with global inventory access.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
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Questions about Adstanding
What is Adstanding?
Adstanding is a private adtech company that provides a programmatic digital out-of-home planning and buying platform for North America.
Who uses Adstanding?
Advertisers, media agencies, programmatic traders and brand marketing teams use Adstanding to plan and execute DOOH campaigns.
How does Adstanding make money?
Adstanding earns revenue from platform access, transaction fees on media spend, and white-label licensing of DSP and SSP capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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