Adstanding
Adstanding is a programmatic DOOH planning and buying platform for North America.
Analyst Perspective
ADSTANDING INC. is a private US adtech company operating a programmatic digital out-of-home platform for campaign planning, buying and execution across North America. Its core product is a self-service environment that combines demand-side and supply-side capabilities, allowing advertisers, agencies and programmatic traders to plan against mapped screen inventory, activate campaigns, and monitor auditable delivery logs. The platform is built around digital out-of-home media and supports programmatic guaranteed and other programmatic buying methods. The company generates revenue through software access, platform fees and transaction-based take rates tied to media spend executed through the platform. Its direct customers are advertisers, media agencies, trading teams and brand marketers seeking transparent pDOOH execution rather than broad omnichannel media buying.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Adstanding
Category Differentiation
Adstanding is a B2B programmatic DOOH adtech platform, not a general-purpose creative agency or a consumer advertising app. It is focused on outdoor media planning and execution rather than broad omnichannel DSP buying across all formats.
Adstanding: About
Adstanding operates a B2B adtech platform focused on programmatic digital out-of-home media. It creates value by aggregating screen-level inventory intelligence, enabling campaign planning and activation in a self-service interface, and supporting both buy-side and sell-side workflows in one system. Its commercial model combines software-style platform access with transaction-linked monetisation from media activity executed through the platform, and it also supports white-label infrastructure use cases.
How Adstanding Works & Monetises
Business model analysis and core revenue streams
Adstanding monetises through a hybrid software and media transaction model. Revenue comes from SaaS-style platform access, percentage take rates on programmatic media spend executed through the platform, and infrastructure licensing or white-label commercial arrangements for DSP and SSP capabilities. Underlying campaign inventory is transacted on standard media pricing such as CPM, with Adstanding capturing platform and execution economics around that spend.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Adstanding: Frequently Asked Questions
What is Adstanding?
Adstanding is a private adtech company that provides a programmatic digital out-of-home planning and buying platform for North America.
Who uses Adstanding?
Advertisers, media agencies, programmatic traders and brand marketing teams use Adstanding to plan and execute DOOH campaigns.
How does Adstanding make money?
Adstanding earns revenue from platform access, transaction fees on media spend, and white-label licensing of DSP and SSP capabilities.
Company Facts
- Founded
- 2018
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- adstanding.com