Observed Signal · Nov 3, 2026 · Partnership · Source: VIOOH · Impact: 2/5
VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania
VIOOH has announced a strategic partnership with JCDecaux in the Baltics to introduce programmatic DOOH buying across Estonia, Latvia, and Lithuania. The agreement integrates 254 digital screens into the VIOOH programmatic marketplace, generating over 163 million monthly viewable impressions. Advertisers can now programmatically access roadside, transit, retail, and city-centre inventory across Tallinn, Riga, and Vilnius.
This integration expands programmatic DOOH capabilities into fast-growing Baltic markets, enabling cross-border regional campaign planning and real-time optimization through an established global SSP.
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Key Takeaways & Evidence Grounding
- VIOOH and JCDecaux partnered to launch programmatic DOOH buying in Estonia, Latvia, and Lithuania on November 3, 2026.
- The Baltic network includes 254 digital screens generating over 163 million monthly viewable impressions.
- Estonia contributes 61 screens (75+ million monthly impressions), Latvia adds 83 screens (47+ million impressions), and Lithuania provides 110 screens (41+ million impressions).
- Inventory spans capital cities Tallinn, Riga, and Vilnius across bus shelters, urban panels, billboards, shopping malls, and specialty 3D screens.
- All inventory is accessible to global buyers via the VIOOH Trading Manager platform.
Connected Companies & Entities
“A leading global digital out of home supply-side platform integrating JCDecaux's Baltic inventory into its programmatic marketplace.”
“The primary out-of-home advertising company in the Baltics supplying 254 digital screens across Estonia, Latvia, and Lithuania.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
VIOOH and JCDecaux Revolutionize Irish Digital OOH Market
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